Marketing can often be a scary word to small business owners. It’s an overhead cost that can hard to factor into the company’s ROI. Here are 13 marketing tips you can accomplish on a low-to-no budget that produce high-impact results.

1. 13
Marketing
Efforts
That
Won’t
Suck
The
Life
Out
Of
Your
Budget
There
are
many
marke+ng
efforts
that
can
be
done
that
don’t
require
a
huge
dent
in
your
budget.
Becky
Livingston
President
&
CEO
Penheel
Marke:ng
September
2014

2. 1.
Hitchhike

3. 2.
Use
the
Elevator
or
the
Stairs

4. 3.
Think
Locally

5. 4.
WOM

6. 5.
KISS

7. 6.
Opt-­‐In

8. 7.
Mail
It

9. 8.
Land
Soundly

10. 9.
Leverage

11. 10.
Get
Social

12. 11.
InPluence
&
Be
InPluenced

13. 12.
Surveys

14. 13.
Public
Relations

15. Parting
Words
Many
of
these
:ps
may
take
some
:me
to
execute;
but,
when
done
well,
take
liIle
to
no
budget
and
produce
a
high
impact
result.

16. Who
is
Penheel
Marketing?
Social
media
and
digital
marke:ng
consul:ng
firm
for
CPA
firms,
small
businesses,
and
non-­‐profits.
hIp://Penheel.com
Marke&ng
Analy&cs
Website
analy:cs,
online
adver:sing
analy:cs.
See
which
sources
are
genera:ng
the
most
leads.
Email
Send
personalized,
segmented
Emails
based
on
any
informa:on
in
your
contact
database.
Search
Engine
Op&miza&ons
Improve
your
rank
in
search
engines
by
finding
and
tracking
your
most
effec:ve
keywords.
Lead
Management
Track
leads
with
a
complete
:meline-­‐view
of
their
interac:ons
with
your
firm.
Blogging
Create
blog
content
quickly
while
geVng
SEO
:ps
and
best
prac:ces
pointers.
Social
Media
Publish
content
to
your
social
accounts,
then
nurture
leads
based
on
their
social
engagement.