1. Name:
Gender: Male Female
Age:
Annual Income: Less than 3 Lakhs 3-6 Lakhs 6-9 Lakhs More than 9 Lakhs
What does the word “Diet” implies to you?
Do you consume diet colas?
Which brand do you consume in diet cola category?
Pepsi Coca-Cola Both
How many times in a week do you consume diet colas?
1-2 2-4 4-5 More than 5
What influences you to consume diet cola?
Do you think any particular health problems happens after consuming diet Colas?
If yes, then have you experienced any? What in particular?
Describe the taste of diet cola in your own words?
Do you think the sugar content is low in diet colas?
Are you willing to try new flavours in diet Colas?
If Yes, Which flavor do you want to recommend?