Subversive Video Remix

SUBVERSIVE VIDEO REMIX
SUBVERSIVE VIDEO REMIX - BEFORE & AFTER YOUTUBE

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http://www.copyright.gov/fls/fl102.html

RULES OF ENGAGEMENT
1. Works appropriate mass media audiovisual source material
without permission from copyright holders
2. Works comment on, deconstruct, or challenge dominant myths,
norms, & traditional power structures, and they can be sympathetic
or antagonistic to their sources, sometimes both at the same time.
3. Works transform the original messages embedded in the source
material, as well as the source material itself.
4. Works are intended for general audiences or DIY communities
rather than elite, academic, or high-art audiences; use familiar
formats (trailers, TV ads, music videos, news segments) as vehicles
for the new message.
5. Works are DIY productions and rely on grassroots distribution
methods—VHS tape duplicating circles, underground screenings,
self-hosted websites… now YouTube, and a myriad of other similar
sites with TOS that are more favorable to and trusting of their user
community.

SUBVERSIVE REMIX TAXONOMY
Mashup (see I Am Not Moving)
Original visuals matched with disparate audio
http://bit.ly/184s3Fk

Appropriation & Repurposing (see The Daily Show, Too Many Dicks on the Daily Show)
Use of propaganda and news materials to parody ideology.
http://bit.ly/qDHlwQ

Fan Videos / Vidding (see Queer Carrie)
Fan video of TV and film remixed to critique mainstream cultural narratives.
http://bit.ly/170b1Ui

Video Scratching/Cultural Terrorism (see The Art of Video Scratching)
Recutting TV commercials and music videos
http://bit.ly/kQEvP

Telejusting
Juxtaposing or recasting characters from one narrative
into another: requires some knowledge, if not fandom, of
original source material.
http://bit.ly/xEy9q1

Slash Vid (see The Son of Superman - Batman/Superman slash mpreg)
Fan videos about same-gender pairings, e.g. Kirk/Spock.
http://bit.ly/1ahIxKX

Supercut Mashup (see Will The Real Mitt Romney Please Stand Up)
Obsessively cutting together all similar words or phrases
from a particular piece of media OR obsessively cutting together
words or phrases to make a single speaker appear to be saying
(or singing) something other than the original message.
http://bit.ly/FRWRJa

HISTORY / HERSTORY / QUEERSTORY
“GOOD ARTISTS BORROW. GREAT ARTISTS STEAL.” ~ Picasso
Traceable back to 1920’s Soviet Russia and Esfir Shub’s compilation documentaries: non-fiction films made
from existing footage – which can allow for the reconfiguration of history [see also Greta Schiller and Robert
Rosenberg's Before Stonewall: The Making of a Gay and Lesbian Community (1986)]
“A LOT OF REMIX CULTURE IS JUST BACKYARD THEATER GONE HIGH-TECH.” ~ Francesca Coppa
Vidding started in 1975 with Kandy Fong, a Star Trek fan, who made the first ever vid, at a convention,
setting a slideshow to music.

VIDDING SOCIAL NETWORK
Vidding is Social Media. Vids are social media.
 Female dominated networks that cohere around social investment in media properties and
that produce and share textual, visual, and video art based on ‘their’ TV shows and films.
WHAT IS VIDDING? [VIDEO BREAK]
 Self-conscious, self-replicating: vidders provide support for artistic expression and modes of critical speech,
as well as training and tools for how to make a vid.
 User-Generated/User-Penetrated Content + User Generated Filtering + User Generated Organization +
User Generated Distribution + User Generated Commentary.
NETWORKS
 mediawest Media West
 http://vividcon.com/ Vivid Con
 http://fpvideos.proboards.com/ Foolish Passion Fan Video Community
 http://fanlore.org/wiki/Vidding_Fandom Fanlore
 http://remixedmedia.org/about-the-festival/ Remixed Festival
 http://diymedia.net/collage/truth.htm DIY Media (audio)
 http://vidders.net/main Vidders Vidding Social Network

COPYRIGHT V. FREE SPEECH
FIRST AMENDMENT, FAIR USE, (and TERMS OF SERVICE)
COPYRIGHT EXPANSION
• Derivate works (1976) & transformativeness
• DMCA (1996) & and an end to copying
DMCA Exemption

[MOSTLY] FREE TOOLS
http://www.mediahuman.com/ MEDIA HUMAN
http://www.imtoo.com/download-youtube-video-mac.html IMTOO
http://www.youtubetomp3.com/ YOUTUBETOMP3
http://keepvid.com/ KEEP VID
http://www.macxdvd.com/dvd-ripper-mac-free/ MAC X DVD RIPPER
http://www.macxdvd.com/free-youtube-video-downloader-mac/
MAC X DVD YOUTUBE VIDEO DOWNLOADER
EDITORS:
iMovie, Movie Maker, Premiere, Final Cut, KDEN Live,
LightWorks, VLMC, LiVES, Open Movie Editor, etc.

BIBLIOGRAPHY
Jenkins, Henry, “What Happened Before YouTube,” YouTube, Online Video and Participatory Culture.
Ed. Jean Burgess, Ed. Joshua Green. Polity Press, 2009. 109-126. Print.
The Vidder:Luminosity upgrades fan video. Logan Hill, New York Magazine,Nov. 12, 2007.
[http://nymag.com/movies/features/videos/40622/]
Remixing Television: Francesca Coppa on the vidding underground. Jesse Walker, Reason,
August/September 2008. [http://reason.com/archives/2008/07/18/remixing-television]
Genealogy of Vidding
A Genealogy of Vidding genre program complete with co-curator Francesca Coppa's remarks.
Copy This Essay: How Fair Use Doctrine Harms Free Speech and How Copying Serves It. Rebecca
Tushnet, The Yale Law Journal, Vol. 114, No. 3 (Dec., 2004), pp. 535-590
http://tushnet.blogspot.com/2012/06/dmca-remix.html
“Us” A Multi-vid by Lim
[http://mediacommons.futureofthebook.org/imr/2008/02/01/us-a-multivid-by-lim]
Alexis Lothian. "Living in a Den of Thieves: Fan Video and Digital Challenges to Ownership.
"Cinema Journal 48.4 (2009): 130-136. Project MUSE. Web. 18 Sep 2012. <http://muse.jhu.edu/>
http://en.wikipedia.org/wiki/Slash_fiction

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