Adam Franklin gave this social media keynote at the National Hepatitis Health Promotion Conference in Sydney on 15th Nov, 2013.

1. #NHHPC13
The Truth About
Social Media for Health
Awareness
•
•
•
•
•
Is it a Fad?
Your worst fears
Twitter, Facebook, Blogs, Email & YouTube
Social Media Strategy for Health Awareness
Q&A
Adam Franklin,
Marketing Manager
Wednesday, 13 November 13

2. 2
Wednesday, 13 November 13

3. 2
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4. Wednesday, 13 November 13

5. You?
Who’s
next?
Wednesday, 13 November 13
4

6. #NHHPC13
5
Wednesday, 13 November 13

7.
@Franklin_Adam
@Bluewire_Media
Tweet
TTweet
Tweet
weet!
Wednesday, 13 November 13

8. #NHHPC13
Show of hands
show of hands?
Wednesday, 13 November 13

9. #NHHPC13
Wednesday, 13 November 13

10. #NHHPC13
Weiner-­‐gate
Wednesday, 13 November 13

11. #NHHPC13
Tools
Wednesday, 13 November 13

12. Don’t
have
7me?
No time?
Wednesday, 13 November 13

13. #NHHPC13
Wednesday, 13 November 13

14. #NHHPC13
Monitor
Wednesday, 13 November 13

15. Relax…
Wednesday, 13 November 13

16. Just
like
real
life!
Wednesday, 13 November 13

17. Twi:er
Wednesday, 13 November 13

18. Wednesday, 13 November 13

19. #NHHPC13
1
referral
in
24
hours
Wednesday, 13 November 13

20. Wednesday, 13 November 13

21. Wednesday, 13 November 13

22. 1. Facebook
comments
2
referrals
in
10
minutes
Wednesday, 13 November 13

23. 1. Facebook
comments
8
referrals
in
1
day
Wednesday, 13 November 13

24. 1. Facebook
comments
Facebook
Wednesday, 13 November 13

25. #NHHPC13
INVEST
Wednesday, 13 November 13

26. Blogging
Wednesday, 13 November 13

27. #NHHPC13
Blogging
A:racts
More
Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Wednesday, 13 November 13

28. Remarkable
content
Wednesday, 13 November 13
26

29. Done
the
work
Wednesday, 13 November 13

30. $1
spent
$41
return
Email
MarkeKng
Wednesday, 13 November 13

31.
Email
is
best.
Remember
1995?
Wednesday, 13 November 13

32.
#NHHPC13
Darren
Rowse
aka
@ProBlogger
Wednesday, 13 November 13

33.
Dear
Rich
Wednesday, 13 November 13

34. Wednesday, 13 November 13

35. Wednesday, 13 November 13

36. #NHHPC13
Will
It
Blend?
Cost?
$50
Views:
10,656,840
Total
Video
Views:
192,351,121
700%
Results?
Wednesday, 13 November 13

37. #NHHPC13
1.
Set
up
pages
Social
Strategy
-­‐
Beginner
Wednesday, 13 November 13

38. #NHHPC13
1.
Set
up
pages
2.
Secure
your
URL
Social
Strategy
-­‐
Beginner
Wednesday, 13 November 13

39. 1.
Set
up
pages
2.
Secure
your
URL
3.
Publish
content
&
enable
sharing
Social
Strategy
-­‐
Beginner
Wednesday, 13 November 13

40. #NHHPC13
1.
Set
up
pages
2.
Secure
your
URL
3.
Publish
content
&
enable
sharing
4.
Watch
and
listen
Social
Strategy
-­‐
Beginner
Wednesday, 13 November 13

41. #NHHPC13
1.
Set
up
pages
2.
Secure
your
URL
3.
Publish
content
&
enable
sharing
4.
Watch
and
listen
5.
Join
in
Social
Strategy
-­‐
Beginner
Wednesday, 13 November 13

42. #NHHPC13
Social
Strategy
-­‐
Intermediate
Wednesday, 13 November 13

43. #NHHPC13
75% information
23% compare
2% ready to buy
Nurture
with
love
Wednesday, 13 November 13
40

44. #NHHPC13
Universe
Wednesday, 13 November 13
41

45. #NHHPC13
Web
Strategy
System
Wednesday, 13 November 13
42

46. Measure
&
Improve
Wednesday, 13 November 13
43

47. #NHHPC13
What
would
you
do?
Wednesday, 13 November 13

48. #NHHPC13
What
would
you
do?
Wednesday, 13 November 13

49. #NHHPC13
Wednesday, 13 November 13

50. #NHHPC13
Wednesday, 13 November 13

51. #NHHPC13
Wednesday, 13 November 13

52. #NHHPC13
48
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53.
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54.
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55. #NHHPC13
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56.
Wednesday, 13 November 13

57. #NHHPC13
Wednesday, 13 November 13

58. #NHHPC13
Up
55%
Up
107%
(@replies)
Sales
Wednesday, 13 November 13

59. Wednesday, 13 November 13

60. “Train
hard,
win
easy”
Sean
Bowes
55
Wednesday, 13 November 13

61. #NHHPC13
Wednesday, 13 November 13

62. #NHHPC13
SocialMediaOnlineAcademy.com
Wednesday, 13 November 13

63. #NHHPC13
www.bluewiremedia.com.au/speaking/NHHPC13
Wednesday, 13 November 13

64. #NHHPC13
Thank
you.
!
Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam
If
you’d
like
a
hand
with
your
social
media,
please
get
in
touch!
1300 258 394
www.bluewiremedia.com.au/speaking/NHHPC13
Wednesday, 13 November 13