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Websites: Live and interactive Denver Internet Summit 2013

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Live & Interactive! Your website in view presented by Raheel Gauba from Blackbaud at the Denver Internet Summit. Best practices for effective websites using live nonprofit sites.

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Websites: Live and interactive Denver Internet Summit 2013

  1. 1. Live & Interactive Your Website in Focus - Does your website meet your objectives? Raheel Gauba // Brand Leader & Creative Director, Blackbaud #liveInt Friday, August 23, 13
  2. 2. #liveInt FOUNDATIONS OF SUCCESSFUL WEBSITES 2 Friday, August 23, 13
  3. 3. #liveInt FOUNDATIONS OF SUCCESSFUL WEBSITES 2 UNDERLYING STRATEGIES FOR NONPROFITS: SHARE INFORMATION MORE EFFECTIVELY COMMUNICATE IN A PERSONALIZED MANNER SUPPORT ORGANIZATIONAL GOALS BUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS Friday, August 23, 13
  4. 4. #liveInt WEBSITE DESIGN & EXPERIENCE 3 Friday, August 23, 13
  5. 5. #liveInt WEBSITE DESIGN & EXPERIENCE 3 DESIGN PHILOSOPHY EVERY PIXEL HAS A PURPOSE DESIGN MUST BE AUDIENCE CENTRIC LESS IS ALWAYS MORE MAINTAIN OR IMPROVE THE BRAND IDENTITY THE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS FOCUS ON MOVING THE AUDIENCE THINK OUTSIDE THE BOX CONTENT IS KING PUT YOUR CMS TO GOOD USE! Friday, August 23, 13
  6. 6. #liveInt IT’S THE ERA OF SIMPLICITY & USABILITY 4 Friday, August 23, 13
  7. 7. #liveInt IT’S THE ERA OF SIMPLICITY & USABILITY 4 Aaaah! No more blinged out websites! Friday, August 23, 13
  8. 8. #liveInt YOUR SUPPORTERS ARE SOCIAL... HOW ABOUT YOU? 5 / are you listening? / public networks / private networks / social sign-on tech / ‘like’ / +1 / tweet Friday, August 23, 13
  9. 9. #liveInt 6 CREATE DIGESTABLE + SHARABLE CONTENT! Friday, August 23, 13
  10. 10. #liveInt 6 CREATE DIGESTABLE + SHARABLE CONTENT! they LOVE reading me! Friday, August 23, 13
  11. 11. #liveInt 6 CREATE DIGESTABLE + SHARABLE CONTENT! oh, and I love going viral!!! they LOVE reading me! Friday, August 23, 13
  12. 12. #liveInt 7 HOW ABOUT PIZZAWITH YOUR USERS? Friday, August 23, 13
  13. 13. #liveInt 8 EMOTIONS LEAD TO ACTIONS / storytelling / powerful images / engaging videos / featured quotes / calls to action Friday, August 23, 13
  14. 14. #liveInt 9 WRITING STYLE & TONE Friday, August 23, 13
  15. 15. #liveInt 10 (PLEASE) TELL ME WHAT YOU HAVE ACCOMPLISHED... SHOULD I SUPPORT YOU? Friday, August 23, 13
  16. 16. #liveInt 10 (PLEASE) TELL ME WHAT YOU HAVE ACCOMPLISHED... SHOULD I SUPPORT YOU? 9,999 PEOPLE SERVED 9,999 GALLONS DELIVERED 9,999 PETITIONS FILED 9,999 LIVES SAVED Friday, August 23, 13
  17. 17. #liveInt 11 AND FINALLY... CTA’s Friday, August 23, 13
  18. 18. #liveInt 11 AND FINALLY... CTA’s What would you like for me to do next? Friday, August 23, 13
  19. 19. #liveInt 12 your turn! Friday, August 23, 13
  20. 20. Thank You! Live & Interactive Your Website in Focus - Does your website meet your objectives? Raheel Gauba // Brand Leader & Creative Director, Blackbaud Let’s continue the conversation on twitter #liveInt My twitter handle: @raheelgauba More slides here: slideshare.net/raheelgauba Friday, August 23, 13

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