Jeff DeHaven, digital marketing director at Blue Thumb Digital and podcast producer shares the latest trends and tools to gain the highest benefits from your social media usage.

2. Jeff DeHavenDIGITAL MARKETING DIRECTOR
Serious Benefits from
Serious Social Media Execution

3. @jeffdehaven
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4. @realdonaldtrump
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5. Why I Do, What I Do
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6. Most Recent Reason
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7. #SocialNerd
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8. Times Have Changed
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9. It’s Everywhere
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10. Can’t Be Without
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11. Go To Any Length
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12. Current Trends
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• 93% buying decisions are influenced by social media
• Average American spends 40 minutes a day on Facebook
• 1.01 billion log onto Facebook daily
• 900 million users on Messenger
• 40 billion Instagram photos shared to site
• 400 million snaps sent every single day
• 320 million monthly active users tweet
• Viral possibilites: #ChewbaccaMaskLolLady
SOURCE: #Socialnomics 2014, Facebook, Instagram, Twitter & Mashable

13. The Power of Social
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• Sales were down 87% from Q1
• Digital engagement soar by 101%
• Hasbro stock is up
• Masks sold out nationwide

14. Measure
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• Time on a post
• Click-throughs (CTR)
• NEW Reactions
• Engagement
• Visits
• Off-Facebook behaviors

15. Channels
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16. Be With The Masses
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17. Game Changer
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ISK

18. Organic Reach
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19. Without Ads
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20. With Ads
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21. Talk The Language
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22. Attention Span
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23. First To Know
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Engaged
Moved
Graduated
New Job
Birthday

24. Have You Heard Of?
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25. Casper Mattress Co.
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26. Ad Levels
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Boost // Ads Manager // Power Editor

27. Boost Post
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• Sticks around longer
• Easy
• Quick
• Slight targeting
• Use of pixels

28. Ad Manager
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• Cost is the same
• Objective options
• Demographic
• Interest targeting
• Placement

29. Power Editor
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• Custom audience
• Web remarketing
• Conversion tracking
• Call-to-action buttons
• Identify income & donors

30. Call-to-Action
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31. Who Has This?
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32. Remember These?
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33. Brand Availability
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34. Click On People
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35. Choose…
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36. Scan Me…
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37. Creating Content
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38. Prime Example
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39. Facebook Beacon
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40. Get Trained
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41. Dealing With Complaints
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42. Hugging The Haters
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• Haters are not the problem, ignoring them is
• Every complaint, every channel, every time
• 2020 customer service will overtake price
• Zero barriers
• Ignoring complaints throws gas on a fire
• Two kinds: “Offstage” & “Onstage”
SOURCE: Convince & Convert, Jay Baer, Hug Your Haters book, Walker & Edison Research

43. Time Matters
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44. Make Lemonade
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45. Videos Are HUGE!
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46. July Luncheon
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WED JULY 20 - FREELAND
smcgreatlakes.com

47. Fall Conference
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48. Stay Connected
more .com
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49. Questions?
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50. Thank You!