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BlogWriting
Guidelinesfor
SuccessfulSEO
Results
UnderstandThe
Brand'sStory
AccordingtoEdelman’sBrandsharestudy,while87
percentofcustomerswantedmoremeaningful
relationshipswithbrands.
KnowThe
Brand's
WritingStyle
Yourknowledgeofthebrandwillinform
yourwritingstyle.Manybrandswillhave
alreadyestablishedawayofwriting.
GetToKnow
TheTarget
Audience
Alwayswritewiththetargetaudiencein
mindtopersonalizeyourvoiceand
messaging.Byunderstandingyourvisitors,
youcancreatecontentthatspeaks
directlytothem.
SelectA
Primary
Keyword
Keywordresearchisvitaltoyoursuccess,but
don’tlosesightofcreatingauthentic,
valuablecontent.Incorporatekeywords,but
don’tstuffthemin.
ChooseAnIn-
DemandTopic
MetricstoMeasure:
Ifyouwantyourcontenttorankwellinsearch
engines,itiswisetowriteontopicsthatare
alreadyin-demand.Yourkeywordresearch
shouldhelpyoudefinewhatpeopleare
lookingfor.
OptimizeThe
Headline
Aqualityheadlineisessential.Yourviewers
willclickonitorrejectitbasedonhowwell
writtenitis.YouneedtooptimizeitforSEO
whileofferingananswer,advice,an
opportunity,oranothercompellingreasonto
click.
ThinkOf
SearchIntent
SearchIntent(alsoknownas“UserIntent”)
isthemaingoalauserhaswhentypinga
queryintoasearchengine.Youshouldtry
tokeepthisinmindatalltimes.
ThinkAbout
TheProblem
YouAre
Solving
Eachblogpostshouldbeprovidingthe
readerwithasolutiontoaproblem.Soit’sa
goodideatothinkaboutyourblogpostas
ananswertoaquestion.
UseA
Consistent
Paragraph
Structure
Thepointofaconsistentparagraphstructure
istokeepyourpostflowing.Youwantthe
readertounderstandthestructureandfollow
theideas.
WriteA
Captivating
Introduction
MetricstoMeasure:
Yourintrocanmakeorbreakyourcontent,so
craftitwisely.Itsetsthestageforthe
problemyouareabouttosolve.Youneedto
hookthereaderandreelhimorherinand
fast.
OptimizeFor
AnswerBoxes
OnmanyofGoogle’sresultspages,Google
featuresoneanswerinaboxnearthetop.
Thisposttendstogetthemostreader
attention.FeaturinginaGoogleAnswerBoxis
agoldmineforcontentcreators.
MakeUseOfA
Lead-In
Oncethereaderhasthebasicanswertothequestion,the
lead-indrawsthemtotherestofthearticle,whereyou
willexplorethetopicmorethoroughly.
DeliverThe
MainPoints
InTheBody
Thebodydeliversthemainpointsthatyou
wanttomake.Itshouldexplainthe
solution(s)totheproblemyousetupinthe
introduction.
HaveA
Conclusion
Theconclusionwrapsupyourpostwitha
briefstatementthatreflectstheproblem
yourpostsolved.Trythinkingofitasthe
moralofthestory.
AskThe
ReaderTo
TakeAction
Ideally,yourcontentissowell-writtenthat
yourreaderswillbeinspiredtodosomething.
Thecall-to-actionisanudgeintheright
direction.Followingyourcontent’s
conclusion,segueintoaCTAtogetyour
desiredresult.
Learn more at bloghands.com

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