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Hacking Attention
Aj Kohn discusses the importance of understanding attention in content creation, emphasizing that while content can be overwhelming, the focus should be on optimizing the retention of that attention. He highlights cognitive fluency, readability, and the role of memorable presentation in engaging audiences. Finally, Kohn suggests that effective content should be easily shareable and consistently presented to enhance user connection and retention.
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Hacking Attention
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- 3. My name isAJ Kohn
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- 9. Blind Five YearOld Established 2007
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- 11. I’ll be talkinga lot about science
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- 13. May I haveyour attention please?
- 17. “You’re getting allhung up, all hung up on imaginary problems.”
- 18. There are morehours of attention than hours in a day http://bit.ly/activatetech2016
- 19. A huge amountof attention is up for grabs
- 20. Content about yarn bombingdoesn’t compete with content about fantasy football week 11 sleepers
- 21. Content is produced fora specific audience
- 22. A lot ofcontent out there is just … bad
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- 24. Content is still importantas ever
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- 27. This is thenumber one selling beer in America in 2014
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- 29. A collection ofAnna Kendrick Tweets brings in over 1MM views
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- 32. There is noreal formula for creating ‘great’ content
- 33. Frankly my dear I don’t give a damn
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- 36. We spend too muchtime worrying about getting attention and spend too little optimizing what to do with that attention
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- 39. “Anything that affectsthe feeling of the ease or difficulty of mental processing can — and does— affect people’s judgments and decisions.”
- 40. People prefer thingsthat are easy to think about and process
- 41. Don’t make methink!
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- 44. The question isn’t ‘Can you read it?’ instead it’s ‘Do you want to read it?’
- 45. The Golden Ratio ofTypography http://bit.ly/fibonaccitypography
- 46. Inthebeginning,theUniversewas created.Thishasmadealotofpeoplevery angryandhasbeenwidelyregardedasa badmove. In the beginning,the Universe was created. This has made a lot of people very angry and has been widely regarded as a bad move.
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- 48. In the beginning,the Universe was created. This has made a lot of people very angry and has been widely regarded as a bad move. In the beginning, the Universe was created. This has made a lot of people very angry and has been widely regarded as a bad move.
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- 50. Most users don’tread but skim and scan instead http://bit.ly/usersdontread
- 51. First you lookedhere Then here
- 52. A penny fora paragraph return
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- 54. Keyword rich textand subheads allow users to resume reading at any time
- 55. Keyword is nota four letter word
- 56. But what about userdelight?
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- 58. Much of designis about impressing other designers and not about users
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- 60. Powerful if theyconnect with your content and reader
- 61. But images canalso backfire and distract Why is this woman laughing while eating salad?
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- 63. Music stimulates moreparts of the brain than any other function
- 64. You’ll remember moreif I can get you to access that part of your brain while reading my content
- 65. It’s not what you say It’s how you present it
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- 68. The average adult brainis able to store between 5 to 9 “chunks” of information in working memory
- 69. The brain sortsand files things away by category and how they relate to each other
- 71. Our brains arehardwired to take shortcuts
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- 73. Crossing a thresholdpurges our memory, freeing it up for what’s next
- 75. Gabriel Weinberg CEO, DuckDuckGo “Whenpeople describe you or your company what is the first thing they say? What do they lead with? That's your leading characteristic.”
- 76. That guy who writesabout Google patents
- 77. That guy who writesabout Google patents
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- 82. Your content hasto be cocktail party proof
- 83. Stop writing forpeople and start writing for search engines http://bit.ly/focusedwriting
- 84. The Triangle ofMemory
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- 87. That post by_____ about _____ That piece about _____ on _____ That article by _____ on _____
- 88. It’s sort oflike reverse keyword research
- 89. Get the userto click Content is presented well Content is cocktail party ready
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- 91. Watch any profootball this year?
- 93. Share your contentmultiple times Promote your content in multiple places Take advantage of remarketing
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- 97. It won’t happenovernight
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- 99. The whole isgreater than the sum of its parts - Aristotle
- 100. Over time, throughrepeated exposure, I know what to expect when I see something from BuzzFeed
- 101. What else canwe do to make sure people remember?
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- 103. This makes senseif you understand that people just want to feel like an article is important enough to share
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- 105. Consistent, branded andsocially optimized
- 106. Social activity hasan indirect impact on search http://bit.ly/socialseomath
- 108. The act ofsharing is a habit and helps cement memory
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- 111. True fans mean yourcontent gets instant attention
- 112. Fans will goout and infect others, trying to steal and steer attention to your content
- 113.
- 115. AJ Kohn Owner, BlindFive Year Old www.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn
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