Steve Jobs was a strong, charismatic leader who co-founded Apple and

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Steve Jobs was a charismatic leader who co-founded Apple and was credited with much of its success, while Tim Cook embraced a more collaborative style when he became CEO in 2011. The document asks the reader to research and compare the leadership styles of Jobs and Cook, and to determine which CEO developed and executed the most effective strategic plan, supporting their opinion with evidence.

Education

Steve Jobs was a strong, charismatic leader who co-founded
Apple and is credited with much of the success of the company.
Some believe that Tim Cook, who became CEO in 2011,
embraces a more collaborative leadership style. Do research to
compare and contrast the leadership styles of the two CEOs.
Which CEO—Jobs or Cook—do you think developed and
executed the most effective strategic plan? What evidence can
you find to support your opinion?

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