The International Standard Name Identifier, or ISNI, was created to identify the millions of contributors to creative works and those active in their distribution, including researchers, inventors, writers, artists, visual creators, performers, producers, publishers, aggregators, and more in order to resolve the problem of name ambiguity in search and discovery. Now, Laura Dawson, Product Manager of Identifier Services at Bowker, will show us how ISNI has developed since the standard was first published in 2012. How is it managed? Who receives numbers? What impact has it had on publishing? And how can it be incorporated into current metadata management and distribution?