1. Between Hype and Hope:
Design and Content Offerings for
Tomorrow’s Reading Device
This BISG WEBCAST took place
Thursday, September 2, 2010 at 1:00 p.m. Eastern
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© 2010, the Book Industry Study Group, Inc.

2. Creating a more informed,
empowered and efficient book
d d ff b k
industry supply chain for both
physical and digital products.
BISG is committed to the development of effective industry­
wide standards, best practices, research and events that
enhance relationships between trading partners.
www.bisg.org
© 2010, the Book Industry Study Group, Inc.

3. You’ll be hearing from…
g
ANGELA BOLE
Deputy Executive Director
Director,
Book Industry Study Group, Inc.
Angela Bole is Deputy Executive Director of
the Book Industry Study Group, Inc. (BISG).
Based in New York City BISG is an industry
City,
trade association working to create a more
informed, empowered and efficient book
industry supply chain for both digital and
physical products.
RALF RESSMANN
Partner, Information Architects
Ralf Ressmann is a Partner at Information
Architects in Zurich. He has over a decade of
experience in a wide range of online media
roles. Ralf began his career as an editor and
editorial team leader for T-Online in
Germany. He has also held leadership
positions at Coop Press and ETH Zurich in
Switzerland.
Switzerland One of Ralf's main interests is
Ralf s
analyzing the future of how we consume
information.
© 2010, the Book Industry Study Group, Inc.
© 2010, the Book Industry Study Group, Inc.

4. © 2010, the Book Industry Study Group, Inc.

5. Between Hype and Hope
Design and Content Offerings for Tomorrow's Reading Devices

6. Happy Birthday: 20 Years Of E-Reading
ImABuddha on Flickr.com

7. Where Did We Go?
Wh W G ?

8. Email
News
Books
Newspapers
p p
Books Magazines
Newspapers
Email
News

10. Revolution?
R l ti ?

11. Back To The Future
«The first crop of iPad apps revived memories of Web
p pp
designs from 1993 (…) anything you can show and
touch can be a UI on this device. There are no
standards and no expectations.»
Jakob Nielsen
J k b Ni l
Leading Web Usability Consultant

12. The Mouse Is Dead

21. Text Wrap And
Orientation

22. Advice
- Make it work seamlessly in landscape and portrait
mode
- Minimize the amount of different swipe actions within
the same frame as much as possible
p
- Try to reduce navigation to a left side bar in
landscape mode and pop over in portrait mode

23. Maybe Not A Revolution...
y
...But Different

25. iPad
E-Reader
E Reader
Smartphone

27. Veronica Belmont on Flickr.com

28. Typography: Is It Nice To Read?
- Is the font big enough?
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- Is the font too big?
- Does it render well?
- How does it feel to read?

32. Backgrounds

33. Metaphoric Visuals
M t h i Vi l

39. New Game
N G

40. The iPad is the first
Th iP d i th fi t
100% media convergent
lean back device

41. The iPad
Th iP d can b used f
be d for
passive and (inter ) active
(inter-)
usage

47. How Readers Will Love Your
Content On The iPad

48. Come And A k Next Y
C A d Ask N t Year

49. Advice
- beware of stupid automatization
- offer a consistant & aim-oriented user interface
aim oriented
- test on the iPad and nowhere else
- handle metaphors with respect
- don‘t mirror your print design
don t

50. Let Your Print And Screen
Designers Work Together

51. ralf@informationarchitects.ch
http://twitter.com/iA_Ralf
http://twitter com/iA Ralf

52. Angela Bole
Deputy Executive Director
Book Industry Study Group, Inc.
www bisg org
www.bisg.org
angela@bisg.org Ralf Ressmann
Partner
Information Architects
http://twitter.com/iA_Ralf
htt //t itt /iA R lf
ralf@informationarchitects.ch
BISG WEBCAST
© 2010, the Book Industry Study Group, Inc.
www.bisg.org