Market Ease SEO Presentation

Table Of Contents
1. Introduction 03

2. Why Choose Us 04

3. Rankings 05

4. Traffic 16

5. Case Studies 18

6. Guarantees 25

7. Testimonials 29

8. Contact Us 33

02 www.marketease.com.au

Introduction
Discover the under-utilised technique that can generate
thousands of qualified leads actively seeking your products
and services every day...
The internet is a proven medium to send your marketing message to millions of targeted audience looking for your
services and products right now. And when it comes to internet traffic, search engines are still one of the main source
for targeted commercial traffic. Yet with SEO constantly changing and with Google consistently penalising companies
and entrepreneurs for violating its stricter and stricter guidelines, it’s now more difficult than ever to get those high
rankings and maintain them.

That’s where we come in...

We are an SEO company with over 6 years experience, expertise, with cutting-edge and proven techniques to get your
site(s) ranked highly on the front page of Google and ensure you stay there. Plus, our highly effective techniques don’t
violate Google Webmaster Guidelines! Just have a look at some of our amazing SEO results in the following pages for
proof...


Why Choose Us
We focus on only one goal - getting a positive return for your investment

We have hundreds of front page rankings to back up our claims for results

We only take on projects that we feel can help you bring on a positive return on your investment

With a team of 28 full time SEO professionals and growing, you can trust that your project is in safe hands. We
understand how the Google algorithm works, and we monitor it's constantly changing algorithm on a weekly
basis

We are a Google AdWords Certified Partner and a member of the Australian Web Industry Association and we
take our reputation as an industry leader very seriously!

Everything we do, say and the decisions that we make, is based on your company's best interest at heart...
Guaranteed!


MARKETEASE
Business Promotions
Rankings


Rankings
It is a fact - high search engine rankings = increase traffic to your website. However, it is
important that the keyword(s) you are ranking for also has a high search volume (high
demand) and a high commercial intent (the person searching the keyword has a high intention
to buy).

The planning stage is one of the most crucial stages in SEO. Our research phase allows us to
study your keywords, your market, and your competition, so that you can realistically rank for
targeted terms that have high search volumes with high commercial intent in order to achieve
positive return on your investment. There is no point ranking high for a keyword that nobody
searches for and similarly, there is no point going for a keyword with such high competition
that it will take you years to ever reach the front page, if ever. We focus on realistic terms that
will yield you and your company a positive return on your investment, and this can some times
mean targeting terms that have lower search volumes but less competition.

Below are a few more examples of how we've been able to achieve top rankings on Google for
some very competitive terms for our clients.


Rankings
Below are a few more examples of how we've been able to achieve top rankings on Google for some very competitive
terms for our clients.


Rankings


MARKETEASE
Business Promotions
Traffic


Traffic
Having a website without traffic is like owning a shopfront in the middle of a desert - it is not
going to do you any good if nobody knows about your business. And when it comes to online
traffic, search engines are still the best source for getting targeted, buying traffic to your
website. Unlike many other media where you need to push your marketing message to the end
user (push marketing), search engine users have already idenfied they have a problem and are
actively seeking for a solution like yours (pull marketing). This means that they'll need a lot less
convincing These are qualified, buying leads.

Market Ease Business Promotions are experts at driving targeted, buying search engine traffic
to your website. It is the core of our business. We live and breathe SEO every day... and we love
it! We have successfully increased many of our clients website traffic by 3x, 5x, 10x, even 20x
after working with us.

Below is an example of the type of search egine traffic we were able to generate for our client's
business in 30 days.


MARKETEASE
Business Promotions
Case Studies


Case Studies - Ernst & Young's
Entrepreneur Of The Year 2011
The Problem
Wellness & Lifestyles Australia is a mobile allied health provider for the Aged Care sector, with over 100 allied health
professionals working in their team. There was a lot of demand for their services, however, they were constantly
struggling with recruitment. In the past 7 years, they have typically gone through employment services such as SEEK,
CareerOne, Newspapers and industry magazines. They came to Market Ease to see if they can increase their online
presence and also help attract new therapists to their company.

The Solution
Market Ease worked with W&L to put together a new and improved website. We then put together two SEO
campaign, one targeting their clients and prospects who are searching for their products and services, and another
one targeting allied health professionals who are actively searching for job and career opportunities.

The Results
New Sales from Online
W&L has reported lots of new sales of their training products generated from their online website.

New Streamlined Recruitment Process
W&L has grown their team to over 150+ allied health professionals and for the first time in the last 7 years, they said
they are no longer actively looking for new therapists anymore because so many people have applied through their
website after finding them on Google for job related search queries.

Increase in Business
As a result of being able to solve their bottleneck and attracting and recruiting more quality staff to their team, W&L


Case Studies - Ernst & Young's
Entrepreneur Of The Year 2011
South Australia and Northern Territory's Entrepreneur of the Year 2011
Their CEO, Nick Heywood-Smith was awarded the Ernst & Young's 2011
Entrepreneur of the Year for Central Australia, covering South Australia and
Northern Territory.

New Joint Venture Partners and Opportunities
Through their online presence, W&L was able to attract new joint venture partners
from some of the most reputable companies around Australia.

Branding and High Exposure
Being able to dominate their market online allowed W&L to be branded and
regarded as one of the market leaders in their industry in Australia. They have also
been awarded as South Australia's leader in physiotherapy employment.


Case Studies - Significant Increase in
Leads!
The Scenario
Justine from Finance Funding Australia Pty Ltd came to Market Ease Business Promotions through a referral of a
friend. She previously used another provider for her online marketing and was already geting great success with it.
She gave Market Ease a trial to see if we could improve the results that the former company was already achieving.
100% of her new business leads come from online.

The Solution
Market Ease did a research report for Finance Funding Australia and discovered many missed opportunities. We also
identified where her most profitable keywords were. We then recommended an SEO package based on our findings.

The Results
Significant Increase of Targeted, High Quality Leads and Sales, New Office, New Staff

Within weeks into the campaign, we got an email from Justine with the following:

"Just wanted to let you know that whatever you are doing, it is working great! I have received so many quality leads over the
weekend that I have never experienced in my whole 3 years working with the other company. Not only that, the leads that
came from you are of much higher quality. I can tell, because not only are they inquiring about my services, the majority of
them are also converting into clients. I don't know what you did, but whatever it is you're doing, keep doing it because it is
clearly working!! Thank you very much. You have kept me very busy and very happy, and I will definitely be recommending


Case Studies - Significant Increase in
Leads!
New Office in the CBD
Justine has now moved into a new bigger office in the city and is expanding her business.

New Staff
Justine has also recruited and employed new staff to keep up with the demands from the new leads coming from her
online website.


Case Studies - Doubled Business
within Weeks!!
The Scenario
Party On Designer Parties is a small, home based business that's been running for more than 10 years. Originally, they
got all their business from the Yellow Pages. However, the effect of Yellow Pages on their business was slowly
decreasing, and Domenique, the founder and owner, knew she had to look elsewhere for business, and what better
way of getting new business than through the internet. This is when she found Market Ease and contracted us to
develop an online campaign with the objective of getting more business through her online presence.

The Solution
Market Ease revamped their website to make it look more professional and welcoming. We then did an SEO campaign
for Party On to generate more targeted traffic, and acquire more leads for
the business.

The Results

The Business Doubled in 2 Weeks, and Tripled a Few Weeks Later

Within only a couple of weeks working with Market Ease, Domenique has
reported that her business had doubled. In her words: "The phone is
ringing non stop, and I'm already booked out for the next 3 months". When
she asked customers how they found Party On, they all said through
Google.


Case Studies - Doubled Business
within Weeks!!
One Little Problem...
There was a problem with all these leads coming through the business -Domenique called us a few months into the
campaign asking if we could "somehow switch off or pause the campaign" because she was getting too many phone
calls. Unfortunately, this was not possible as once the SEO kicks off, it will go into overdrive. However, we saw this as a
good problem to have ;-)


MARKETEASE
Business Promotions
Guarantees


Satisfaction Guaranteed
Unlike many other, sometimes desperate, companies who offer a ranking guarantee hoping to
win your business, we, at Market Ease Business Promotions have a different, more ethical
approach...

We care about you and your business' success and we guarantee that all of our staff will have
your company's results in their best interest when working with you so that everything we do,
say and the decisions that we make, is based solely on your company's best interest only. We
are true to our company value of delivering a WOW experience to you, our valued clients, and
we want to work with you to focus on working towards one common and important goal;
yours!

“As a national franchise it is essential to achieve and maintain
great search engine presence. Since working with Market Ease
our rankings have improved dramatically in all major cities.
However the most pleasing thing about their service is their
immediate availability and genuine desire to help and advise on
the constant improvement of our website. I highly recommend
their service to all business owners”

- George Lygidakis
Sit Drop Stay


Why our guarantee is different and more ethical
The truth is, no one can guarantee ranking results on Google due to the rapid algorithm change that Google makes.
So far in 2012, Google has already made hundreds of changes to their algorithm in under 3 months. A quick Google
search for "beware of SEO guarantee" shows more than 3 million web results on this subject. The fact is, most
companies who make these guarantees are either not going to deliver them or have small "fine prints" that make
these guarantees almost useless.

Tip: There is no point ranking for a keyword that people don't search for and/or keywords don't attract
or convert buyers.

The bottom line is that, with experience, SEO results can be predicted with a very high level of accuracy, but not
guaranteed. That is why we feel that it is unethical to make this guarantee and mislead our clients, as it would go
against one of our company core values: act with integrity.

With that said, we have a lot of experience and confidence in helping your business rank highly on the front page of
Google for your main keywords. In fact...

To date, we've successfully achieved and held Google Page #1 rankings for 100% of our clients who've
stayed with us for the full recommended minimum duration required to achieve the results.
(note: we analyse your competition and recommend this to you before we begin your campaign)


But why just listen to us, when you can personally talk to our
clients on the phone...
Here are just a few of our raving fans you can talk to:

Nick Heywood-Smith Justine Milankovic
CEO CEO
Wellness & Lifestyles Australia Finance Funding Australia
0400 255 227 0415 352 500

George Lygidakis Ricky-Jay Van Berkel
CEO Owner
Sit Drop Stay Local Business Profits
0416 508 549 0413 774 225

Domenique Alan Belkin
Owner CEO
Party On Designer Parties Electricity Wizard
0414 244 681 1300 359 779


MARKETEASE
Business Promotions
Testimonials


Testimonials
Market Ease Business Promotions has been helping me with
Search Engine Optimisation on a couple of sites for the past few
months. In that time we have gone from page 10 on our super
competitive key words to positions 3 and 5 on page 1 of Google
and from page 2 and 3 to no.1 on Google for our less competitive
keywords for one of our sites. We are extremely pleased with the
results and would recommend Market Ease Business Promotions
to any business looking to get awesome results with their
Internet marketing.
- Ricky-Jay Van Berkel
Victoria

“As a national franchise it is essential to achieve and maintain
great search engine presence. Since working with Market Ease
our rankings have improved dramatically in all major cities.
However the most pleasing thing about their service is their
immediate availability and genuine desire to help and advise on
the constant improvement of our website. I highly recommend
their service to all business owners”

- George Lygidakis
Sit Drop Stay


Testimonials
It's only been a few weeks since the guys at Market Ease took over our
campaign from our old SEO provider, and we've already noticed a
considerable difference. We have never received so many quality leads
in a day than in my whole 3 years working with the former provider. Not
only that, the leads that are coming through are of much higher
quality. I can tell, because not only are they inquiring about my services,
the majority of them are also converting into clients. They have kept us
very busy and very happy, and I will definitely be recommending them
to my friends and business associates.
- Justine Milankovic
Victoria

"Market Ease has put together an SEO campaign for us and
currently we have about 800 different keywords directing traffic
to our website; about 50% of those are ranking #1 on Google.
Not only are they helping us with recruiting new therapists but
also, we've found that they've also helped us with getting new
clients on board. I can highly recommend Market Ease to put
together an SEO campaign which is specific to your business.”

- Nick Heywood-Smith
Wellness & Lifetyles Australia


Testimonials
Originally, I was using the Yellow Pages to advertise my business
until I discovered Binh and Market Ease Business Promotions. He
has been wonderful for my business. I contracted Binh to
manage my online campaign and immediately I noticed a
difference. My phone was ringing nonstop, and when I asked my
customers how they found me, they all said they found me
through Google searches. Within a couple of weeks, my business
had almost doubled. I had to employ more people just to help
with the entertainment.
-Domenique
South Australia


Contact us
Market Ease Business Promotions
Telephone: 1300 662 990
Fax: 1300 305 335

Sydney Office:
Level 46, Governor Phillip Tower 1 Farrer Place SYDNEY NSW 2000

Adelaide Office:
Suite 1402, 147 Pirie Street Adelaide, SA, 5000 Australia

Opening Hours:
9.00 am – 5.00 pm
Monday – Friday
Closed on Public Holidays.


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