Knowledge-based firms know their people are their most valuable resource. Identifying and hiring talented employees is without question a competitive advantage. In the hunt for talent, many firms struggle to find correct compensation levels for current employees and perspective hires. Our goal with the salary guide is to provide companies the data needed to hire and retain top talent and candidates the salary information needed to make informed decisions.

1. 2017 Creative and Marketing
Salary Guide
Human Capital Resource Management

2. Knowledge-based firms know their people are their most valuable resource. Identifying and hiring
talented employees is without question a competitive advantage.
The goal of our salary guide is to provide companies the data needed to hire and retain top talent and
to provide candidates the salary information needed to make informed decisions.
The Human Capital Resource Management creative and marketing salary guide provides compensation
ranges on 100+ positions within the creative and marketing fields. In the hunt for talent, many firms
struggle to find correct compensation levels for current employees and perspective hires.
The 2017 salary data in the guide is based on a variety of sources.
 Indeed Salary Data
 San Diego LinkedIn Job Data
 BLS.gov
 Full-time, contract, and contract-to-hire placements made by the HCRM CORP San Diego recruiting
team
In an economy driven by ideas and intellectual know-how, top companies recognize the importance of
employing smart, highly talented people. HCRM CORP is your partner to help hire and retain the
creative and marketing stars your team needs.

3. Advertising & Marketing
• Account Coordinator
• Account Director
• Account Executive
• Account Manager
• Account Strategist
• Account Supervisor
• Business Development Director
• Creative Director
• Chief Marketing Officer
• Brand Manager
• Community Manager
• Digital Marketing Manager
• Digital Project Manager
• Digital Strategist
• Digital Traffic Manager
• E-Commerce Marketing Manager
• Event/Trade Show Coordinator
• Marketing Analytics Specialist
• Market Researcher
• Marketing Director
• Media Director
• Media Planner
• Mobile Marketing Manager
• Vice President of Marketing
• President
• SEO/SEM Specialist
• Social Media Manager
• Social Media Specialist
• Web Analytics Specialist

4. Advertising and marketing
$-
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
$140,000.00
$160,000.00
Account
Coordinator
Account Director Account
Executive
Account
Manager
Account Planner Account
Supervisor
2016 Low $42,750.00 $110,250.00 $59,625.00 $75,937.50 $50,625.00 $89,200.00
2016 High $63,000.00 $151,875.00 $83,250.00 $105,750.00 $78,750.00 $117,075.00
2017 Low $54,506.25 $140,568.75 $76,021.88 $96,820.31 $64,546.88 $113,730.00
2017 High $55,784.42 $143,865.09 $77,804.59 $99,090.75 $66,060.50 $116,396.97
Advertising and Marketing
Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs

5. Advertising and marketing
$-
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
Business
Development
Manager
Creative
Director
Chief
Marketing
Officer
Brand
Manager
Community
Manager
Digital
Marketing
Manager
Digital Project
Manager
2016 Low $95,000.00 $105,000.00 $145,000.00 $65,000.00 $65,000.00 $85,000.00 $75,000.00
2016 High $155,000.00 $175,000.00 $251,000.00 $110,000.00 $84,740.00 $125,000.00 $120,500.00
2017 Low $121,125.00 $133,875.00 $184,875.00 $82,875.00 $82,875.00 $108,375.00 $95,625.00
2017 High $123,965.38 $137,014.37 $189,210.32 $84,818.42 $84,818.42 $110,916.39 $97,867.41
Advertising and Marketing Continued
Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs

6. Advertising and marketing
$-
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
$140,000.00
Digital Strategist Digital Traffic
Manager
E-Commerce
Marketing
Manager
Event/Trade
Show
Coordinator
Marketing
Analystics
Specialist
Market
Researcher
2016 Low $85,000.00 $60,000.00 $85,500.00 $45,300.00 $65,400.00 $45,000.00
2016 High $125,000.00 $87,643.00 $133,800.00 $65,000.00 $100,000.00 $85,000.00
2017 Low $108,375.00 $76,500.00 $109,012.50 $57,757.50 $83,385.00 $57,375.00
2017 High $110,916.39 $78,293.93 $111,568.84 $59,111.91 $85,340.38 $58,720.44
Advertising and Marketing Continued
Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs

7. Advertising and marketing
$-
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
Media Buyer Marketing
Director
Media Director Media Planner Vice President
of Marketing
President
2016 Low $45,500.00 $90,000.00 $85,000.00 $62,347.00 $130,000.00 $150,000.00
2016 High $85,000.00 $135,000.00 $120,000.00 $88,320.00 $245,000.00 $275,000.00
2017 Low $46,751.25 $92,475.00 $87,337.50 $64,061.54 $133,575.00 $154,125.00
2017 High $86,955.00 $138,105.00 $122,760.00 $90,351.36 $250,635.00 $281,325.00
Advertising and Marketing Continued
Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs

8. Advertising and marketing
$-
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
SEO/SEM Specialist Social Media Manager Social Media Specialist Web Analytics Specialist
2016 Low $55,000.00 $70,000.00 $55,000.00 $75,000.00
2016 High $70,000.00 $105,000.00 $84,400.00 $115,900.00
2017 Low $56,512.50 $71,925.00 $56,512.50 $77,062.50
2017 High $71,610.00 $107,415.00 $86,341.20 $118,565.70
Advertising and Marketing Continued
Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs

9. Content
Development &
Management
• Blogger
• Content Manager
• Content Marketing Manager
• Content Strategist
• Copywriter
• eLearning Writer
In today’s digital world, blog writing and content
creation is necessary for companies. Today nearly
40% of companies use blogs for marketing
purposes, and over 46% of people read blogs more
than once a day.
Regardless of the industry – whether you are
running a bakeshop, law firm, or technology start-
up – creating content should be a top goal in order
to increase more inbound traffic to your website.
• Proposal Writer
• Web Content Writer

10. Advertising and marketing
$-
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
Blogger Content Manager Content
Strategist
Copywriter eLearning Writer Web Content
Writer
2016 Low $45,000.00 $65,000.00 $75,800.00 $44,520.00 $70,000.00 $50,000.00
2016 High $73,400.00 $95,000.00 $105,650.00 $80,000.00 $102,540.00 $95,000.00
2017 Low $46,237.50 $66,787.50 $77,884.50 $45,744.30 $71,925.00 $51,375.00
2017 High $75,088.20 $97,185.00 $108,079.95 $81,840.00 $104,898.42 $97,185.00
Content Development & Management
Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs

11. Design & Production
• Art Director
• Creative Director
• Creative Services Manager
• Graphic Designer
• Illustrator
• Infographic Designer
Product design is more important than ever because
customers are demanding greater product variety and
are switching more quickly to products with state-of-
the-art technology.
The impacts of greater product variety and shorter
product life cycles have a multiplicative effect on the
number of new products and derivative products that
need to be designed.
• Package Designer
• Production Coordinator
• Production Manager
• Traffic Coordinator
• Traffic Manager
• 3D Animator

12. Advertising and marketing
$-
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
$140,000.00
$160,000.00
$180,000.00
Art Director Creative
Director
Graphic Designer Package
Designer
Production
Coordinator
Production
Manager
2016 Low $65,400.00 $105,000.00 $40,000.00 $60,000.00 $45,500.00 $65,800.00
2016 High $110,500.00 $175,000.00 $90,000.00 $95,000.00 $65,500.00 $97,689.00
2017 Low $67,198.50 $107,887.50 $41,100.00 $61,650.00 $46,751.25 $67,609.50
2017 High $113,041.50 $179,025.00 $92,070.00 $97,185.00 $67,006.50 $99,935.85
Design & Production
Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs

13. Advertising and marketing
$-
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
Studio Manager Traffic Coordinator Traffic Manager 3D Animator
2016 Low $65,450.00 $45,000.00 $58,900.00 $67,500.00
2016 High $108,700.00 $67,540.00 $87,630.00 $97,830.00
2017 Low $67,249.88 $46,237.50 $60,519.75 $69,356.25
2017 High $111,200.10 $69,093.42 $89,645.49 $100,080.09
Design & Production Continued
Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs

14. Interactive Design & Development
• Email Designer
• Front-End Web Developer
• HTML Developer
• Information Architect
• Interactive Producer
• Mobile Developer
• User Experience (UX) Designer
• User Interface (UI) Developer
• Video Editor
• Web Designer
Interactive design and development has grown into
a realm of its own. Far from merely working with
text and pictures, interactive developers and
designers are now responsible for creating every
element on the screen that a user might swipe,
click, tap, or type.

15. Advertising and marketing
$-
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
$140,000.00
$160,000.00
Email
Designer
Front-End
Web
Developer
HTML
Developer
Information
Architect
Mobile
Developer
User
Experience
(UX)
Designer
User
Interface
(UI)
Developer
Video
Editor
Web
Designer
2016 Low $45,000.00 $50,000.00 $50,000.00 $85,000.00 $95,000.00 $50,000.00 $85,000.00 $55,000.00 $55,000.00
2016 High $83,450.00 $110,000.00 $95,000.00 $145,000.00 $150,000.00 $125,000.00 $125,000.00 $86,780.00 $124,780.00
2017 Low $46,237.50 $51,375.00 $51,375.00 $87,337.50 $97,612.50 $51,375.00 $87,337.50 $56,512.50 $56,512.50
2017 High $85,369.35 $112,530.00 $97,185.00 $148,335.00 $153,450.00 $127,875.00 $127,875.00 $88,775.94 $127,649.94
Interactive Design & Development
Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs

16. Public Relations
• PR Coordinator
• Public Relations Director
• Public Relations Manager
• Public Relations Specialist
• Vice President of Public Relations
PR understands the media and through
strategic media relations, delivers
targeted press results.
PR knows how to garner maximum
mileage out of stories and raise visibility
and build credibility through media
coverage.

17. Advertising and marketing
$-
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
PR Coordinator Public Relations
Director
Public Relations
Manager
Public Relations
Specialist
Vice President of PR
2016 Low $45,500.00 $105,460.00 $75,500.00 $65,500.00 $125,500.00
2016 High $64,670.00 $155,000.00 $109,870.00 $95,000.00 $210,500.00
2017 Low $46,751.25 $108,360.15 $77,576.25 $67,301.25 $128,951.25
2017 High $66,157.41 $158,565.00 $112,397.01 $97,185.00 $215,341.50
Interactive Design & Development
Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs

18. © 2017 HCRM LLC. An Equal Opportunity Employer M/F/Disability/Vet.
Human Capital Resource Management
1855 1st Ave, Suite 103
San Diego, CA 92101
Call Today 619.789.6981