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CASE STUDY: SIP LONG DISTANCE
                                   Embracing New Technology
                                   JULY 2009




 A Short History of Saddleback Communications:
 Saddleback Communications is an ILEC, located in
 Scottsdale, AZ. Formed in 1997 with the mission of
 upgrading and enhancing the quality of voice and data
 services available to local residents and businesses,
 Saddleback has done just that. They have built a rugged
 and self-healing telecommunications infrastructure
 that provides world class solutions for their customers.
 Perhaps the best example of what Saddleback
 Communications stands for is their mission statement:
“We provide innovative, highly reliable voice, data and
 information services to our Community, our Customers,
 and our Partners. Our goal is to help our Community
 prosper and provide a work environment that makes
 our Community proud.” Not much else needs to be
 said after that.




                                                              A Short Summary of the Solarus Story
                                                              Solarus (formerly Wood County Telephone
                                                              Company), is an ILEC located in central
                                                              Wisconsin. Formed in 1897, Solarus has
                                                              always made every effort to be an innovative
                                                              and forward thinking company. Solarus began
                                                              using IP long distance for its own residential
                                                              and businesses in early 2005. After a success-
                                                              ful flash cut at 8 a.m. on a Monday morning,
                                                              the decision was then made to offer it on a
                                                              wholesale basis to other Independents.
CASE STUDY: SIP LONG DISTANCE
                                          Embracing New Technology
                                          JULY 2009




Long Distance Challenges                                      Long Distance Challenges
There is no perfect time to adopt a new technology.           our wholesalers. They sell a version of ‘bring your own
However, once a technology takes hold and becomes             bandwidth’ with an IAD and we build it back here to our
proven, it is our view that the early adopters will be the    softswitch and Solarus carries the call.” – SADDLEBACK
best positioned for the future. There is no question that     COMMUNICATIONS, JULY 2009
ILEC business models need to change and lowering              Saddleback also thought the testing and setup of the
your costs with unregulated services need to be a part        service went very smoothly. “We were very pleased with
of that.                                                      the Solarus approach to let us try it out and ensure all
Saddleback shares this view. In their own words: “Saddle- works well before we migrated our traffic over. It allowed
back like Solarus, for years has figured that IP is king and us to do so at no risk. We today carry about half of all
is/will be used for all voice and data services. Solarus is a our outbound Toll with Solarus via SIP trunks. We have
part of Saddleback, providing service not just here on the recommended Solarus to other ILECs.” – SADDLEBACK
Tribal lands but throughout the Southwest region with         COMMUNICATIONS, JULY 2009



Technical Overview                                            Trial
The technical aspects are very straight forward. A SIP        As Saddleback’s comments alluded to, we know that
trunk is built between Solarus and the IP Proxy of the        nothing we can write or say will be as convincing as
telco. Traffic routed from this proxy to the Solarus          actually utilizing the service and having it prove itself.
network is terminated appropriately, either IP all the        That is why Solarus has always offered a risk free trial
way or routed to the PSTN for termination – depending         to any company interested in using SIP for their long
on whom the customer is calling.                              distance. All we ask is that you pay for any traffic you
                                                              send. There are no additional charges. Every single
                                                              company that has done a trial with us has stayed as a
                                                              customer. We hope to get the opportunity to work with
                                                              you and earn your business. Please contact us with any
                                                              questions or to get your trial started today!


Solarus engineers will analyze traffic routes, offer recom-
mendations on equipment setup, and troubleshoot.
Today we have worked with the majority of switch and
SBC vendors and are continually adding to the list.



                     Learn more about Solarus SIP Call (218) 368-5175 Click solarus.net/ip.php
             440 East Grand Avenue » Post Office » Box 8045 » Wisconsin Rapids, WI 54495-8045

                                                                                                                           B2BCSSBC0709

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CASE STUDY: SIP LONG DISTANCE

  • 1. CASE STUDY: SIP LONG DISTANCE Embracing New Technology JULY 2009 A Short History of Saddleback Communications: Saddleback Communications is an ILEC, located in Scottsdale, AZ. Formed in 1997 with the mission of upgrading and enhancing the quality of voice and data services available to local residents and businesses, Saddleback has done just that. They have built a rugged and self-healing telecommunications infrastructure that provides world class solutions for their customers. Perhaps the best example of what Saddleback Communications stands for is their mission statement: “We provide innovative, highly reliable voice, data and information services to our Community, our Customers, and our Partners. Our goal is to help our Community prosper and provide a work environment that makes our Community proud.” Not much else needs to be said after that. A Short Summary of the Solarus Story Solarus (formerly Wood County Telephone Company), is an ILEC located in central Wisconsin. Formed in 1897, Solarus has always made every effort to be an innovative and forward thinking company. Solarus began using IP long distance for its own residential and businesses in early 2005. After a success- ful flash cut at 8 a.m. on a Monday morning, the decision was then made to offer it on a wholesale basis to other Independents.
  • 2. CASE STUDY: SIP LONG DISTANCE Embracing New Technology JULY 2009 Long Distance Challenges Long Distance Challenges There is no perfect time to adopt a new technology. our wholesalers. They sell a version of ‘bring your own However, once a technology takes hold and becomes bandwidth’ with an IAD and we build it back here to our proven, it is our view that the early adopters will be the softswitch and Solarus carries the call.” – SADDLEBACK best positioned for the future. There is no question that COMMUNICATIONS, JULY 2009 ILEC business models need to change and lowering Saddleback also thought the testing and setup of the your costs with unregulated services need to be a part service went very smoothly. “We were very pleased with of that. the Solarus approach to let us try it out and ensure all Saddleback shares this view. In their own words: “Saddle- works well before we migrated our traffic over. It allowed back like Solarus, for years has figured that IP is king and us to do so at no risk. We today carry about half of all is/will be used for all voice and data services. Solarus is a our outbound Toll with Solarus via SIP trunks. We have part of Saddleback, providing service not just here on the recommended Solarus to other ILECs.” – SADDLEBACK Tribal lands but throughout the Southwest region with COMMUNICATIONS, JULY 2009 Technical Overview Trial The technical aspects are very straight forward. A SIP As Saddleback’s comments alluded to, we know that trunk is built between Solarus and the IP Proxy of the nothing we can write or say will be as convincing as telco. Traffic routed from this proxy to the Solarus actually utilizing the service and having it prove itself. network is terminated appropriately, either IP all the That is why Solarus has always offered a risk free trial way or routed to the PSTN for termination – depending to any company interested in using SIP for their long on whom the customer is calling. distance. All we ask is that you pay for any traffic you send. There are no additional charges. Every single company that has done a trial with us has stayed as a customer. We hope to get the opportunity to work with you and earn your business. Please contact us with any questions or to get your trial started today! Solarus engineers will analyze traffic routes, offer recom- mendations on equipment setup, and troubleshoot. Today we have worked with the majority of switch and SBC vendors and are continually adding to the list. Learn more about Solarus SIP Call (218) 368-5175 Click solarus.net/ip.php 440 East Grand Avenue » Post Office » Box 8045 » Wisconsin Rapids, WI 54495-8045 B2BCSSBC0709