Fp business project presentation (English)

Future Pilots project
Franchise of development edutainment
centers for children 5-16 y.o.
Московская школа управления СКОЛКОВО
«If one decides to prioritize among others one most
important thing which can ensure long term success
and prosperity of nation or a human in the global
highly competitive environment it would be a strong
focus on increasing 6-12 years old kids‘
awareness and curiosity».
V.V. Preobrazhensky, Skolkovo, 21.10.2013

Product description
2. CAD space: Компас
1. PC space: Kano
3. Manufacturing space
4. Robotics space: Lego
5. Science space
6. Media library
7. Speakers space

Business
model

Market evaluation
Market capacity: 10,9 mln. kids of 5-18 years
old – clients of UDODs
Target group for Russia: 8,9% interested
in STEM - 1 mln.
Based on НИУ ВШЭ and Levada center market research in 2012
“Programs analysis of 400 after-school
centers (…) allow us to see the strong
demand to the STEM direction (including
paid services)”.

Porter's five forces

Value proposition

Financials
Assumptions:
1) According to
sensitivity analysis
the main driver is
attendance;
2) 40% attendance per
week is the break
even point;
3) 2 COCO – company
owned company
operated clubs;
4) 47 DODO –dealer
owned dealer
operated (franchise
clubs);
5) 56% is the maximum
possible average
attendance per
week.

SWOT and risk analysis
S: No serious
competitors within
chosen format
Strong and experienced
team
Features of an essential
commodity with low
negative economical
impact
W: Huge market volume
Government potential
assistance due to a high
social impact
Big variety of educational
content with constant
change features
O: Lack of Qualified
Tutors;
Lack of developed
methodology
Lack of suitable facilities
Time expenditures for
tutors’ education
T: Demand Volatility;
Change in Law: Municipal, Regional and Federal;
Administrative Barriers: licenses, authorizations;
Crisis events in the Economy;
Lack of Qualified Tutors;
Risks Mitigation: Demand Volatility (Mobile
Solutions, etc.);
Change in Law (participation in legislative
processes);
Administrative Barriers (best practices sharing
“Baby Club” experience);
Economy crises ( “Baby Club” experience of 0
impact of 2008 crisis).

Project progress
1.2013 4.2014
2.13 3.13 4.13 5.13 6.13 7.13 8.13 9.13 10.13 11.13 12.13 1.14 2.14 3.14 4.14
24.01.2013
Prototype
Presentation
«World of industries»
Oleg Tsarkov:
you very far
from mass-
market!
01.08.2013
Baby-Club
Partnership
decision
made
29.09.2013
Baby-Club
Partnership
Established
21.10.2013
First FP
Skolkovo
presentation
10.11 - 15.11
China expedition
14.12.2013
Skoltech
Presentation
01.03.2014
Baby-Club Kaluga
Grand Opening
21.3 - 30.3
USA expedition
25.1 - 12.9
Idea formation
Mass-market
exploration
Clients understanding
Team formation
Impact:
1. USA franchises and
FabLab@school project
connections;
2. Edutainment kits and books
– a lot!
3. Imagination Technologies
relation established
Impact:
1. Profitability of STEM kid-
centered franchises approved;
2. Some franchises explored.

Project progress

Implementation plan: short-run

Growth strategy
Area
Number of centers
Russia
CIS
Central Asia
Manufacturing
centers for graduates
FP franchise
India and China
USA and Europe
Future Pilots
Baby-Club
Space flights!
2014 Present
2015
2016
2018

Team: roles and competencies
Dmitry
Andrushin:
GR,
construction
Pavel Bilenko:
idea and
general
management
Andrey
Balishanskiy:
supplier
relations
Yriy
Belonoshenko:
franchise
development
Anton
Dedusenko:
legal support,
risk analysis
Kira
Sakarello:
product
and
content
Adilbek
Batalov:
international
development
(Kazakhstan)
Anvar
Khaltaev:
sales and
marketing
Hayk
Harutyunyan:
international
development
(Armenia)
Special Thanks
to:
Ivan Sharov
(finance
model design),
Ivan Ignatyev
(market
exploration),
Nikolay
Mrochkovsky
(promotion),
Ruslan
Tikhonov (real
world
«kruzhok»
consulting),
Vladimir
Babushkin
(ЦМИТ
connection),
Oxana Kagno
– energy and
faith.

Bonus slides

Content map & formats table

Week schedule

If plan A fails…
…we will transform our project to IDEO-like manufacturing prototyping lab.

Market Evaluation: foresight

Russian rivals analysis

Curriculum in accordance with school program

Economic logic
21
$100 000 investments for the first center
$200 fee per month
$>100 kids per month
$20 000 revenue per month
$9 000 revenue minus key costs per month
12 month breakeven

Investment required to get to profitability
22
$100 000 investments for the first center
$50 000 investments for franchising
$50 000 investments per each next

Fp business project presentation (English)

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