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At the cutting edge of sports technology
A Perform Content brand
Opta
We collect, package and distribute detailed sports data to clients across the world.
Which means we watch a lot of this
And are doing a lot of this…
What that screen looks like
Minutes
Played
Period
and type
of match
Last 10
events
collected
and sent
Direction of
play
Ty...
Arsenal 1-1 Tottenham – Kieran Gibbs
<Event id="281122930" event_id="785" type_id="16" period_id="2" min="76" sec="2" player_id="42427" team_id="3"
outcome="1"...
The evolution of sports data
Why is there a sports data
industry?
Inside the
stadia
Somewhere
else
Premier League global viewers
The interests of a football fan are changing
How we follow sport in 2016
How have we adapted to this?
@OptaJoe
Opta on Twitter
Over 1 million followers across Opta Twitter accounts
What goes into a good OptaJoe statistic?
Relevance
Adding
something
new
Simplicity
How do we approach this?
‘Learn by doing’ – we didn’t know what worked back in 2008
Develop recognizable brand
Number – fa...
Influencer engagement
Beyond Twitter:
The digital life of a football
match
Pre-match: Opta Facts and Commentator Packs
Live data
Post-match
Post-match
• Specialists in video capture and online streaming. 100% video coverage of over 80 leagues world wide
• Opta data widgets...
• Working with professional clubs and federations, providing analytical products and resources using
Opta’s detailed datab...
Over 200 teams are working with Opta data
How does OptaPro support teams?
Pre-match In-game Post-match Recruitment
Opposition analysis
Identify threats
Set pieces &...
Pre-match In-game Post-match Recruitment
Opposition analysis
Identify threats
Set pieces & penalties
Live Data
Identify Pa...
• .
VideoHub Elite
Pre-match In-game Post-match Recruitment
Opposition analysis
Identify threats
Set pieces & penalties
Live Data
Identify Pa...
In-game analysis
Pro Portal
Pre-match In-game Post-match Recruitment
Opposition analysis
Identify threats
Set pieces & penalties
Live Data
Identify Pa...
Player and team reports
• Specialists in video capture and online streaming. 100% video coverage of over 80 leagues world wide
• Opta data widgets...
• OptaPro has developed a range of performance metrics that derive from Opta data.
• Providing in-depth analysis on past a...
• Expected Goals calculates chance
quality and the probability of a player
scoring from a certain position based
on Opta’s...
Example in identifying talent: Vincent Janssen, first half of 2015/16
Eredivisie first 17 MDs Goals (excl. pens) Goals fro...
Vincent Janssen, 2015/16 Eredivisie top goalscorer
Eredivisie 2015/16 Goals (excl. pens) Goals from pens
# Player Goals Ac...
• Educating clubs on the applications of
advanced analytics
• An event attended by 200 people from over
35 teams and feder...
• Specialists in video capture and online streaming. 100% video coverage of over 80 leagues world wide
• Opta data widgets...
Data visualisation – implementing best practice
www.optasports.com | @OptaSuit
www.optasportspro.com | @OptaPro
Contact:
michiel.jongsma@optasports.com | @JongsmaJongsma
Opta michiel jongsma
Opta michiel jongsma
Opta michiel jongsma
Opta michiel jongsma
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Opta michiel jongsma

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Published on

BDE2016

Published in: Data & Analytics
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Opta michiel jongsma

  1. 1. At the cutting edge of sports technology
  2. 2. A Perform Content brand
  3. 3. Opta We collect, package and distribute detailed sports data to clients across the world.
  4. 4. Which means we watch a lot of this
  5. 5. And are doing a lot of this…
  6. 6. What that screen looks like Minutes Played Period and type of match Last 10 events collected and sent Direction of play Types of events collected (each with a keyboard shortcut) Team Selected Player Coordinates field (used to locate the action)
  7. 7. Arsenal 1-1 Tottenham – Kieran Gibbs
  8. 8. <Event id="281122930" event_id="785" type_id="16" period_id="2" min="76" sec="2" player_id="42427" team_id="3" outcome="1" x="95.4" y="59.9" timestamp="2015-11-08T17:34:11.290 WHO, WHEN AND WHERE <Q id="1040135994" qualifier_id="55" value="784"/> Related event id <Q id="2050387035" qualifier_id="231" value="45.7"/> Keeper Y co-ordinate <Q id="1659681972" qualifier_id="138"/> Hit woodwork <Q id="1987699505" qualifier_id="77"/> High left of the goalmouth <Q id="1344222442" qualifier_id="102" value="54.0"/> Goalmouth y co-ordinate <Q id="881242985" qualifier_id="274"/> Hit left post <Q id="154135468" qualifier_id="72"/> Left-footed <Q id="1866141129" qualifier_id="108"/> Volley <Q id="629629836" qualifier_id="22"/> Regular play <Q id="844336362" qualifier_id="214"/> Big chance <Q id="1977736367" qualifier_id="61"/> Ball touch <Q id="1717993283" qualifier_id="136"/> Keeper touched <Q id="1654679326" qualifier_id="29"/> Assisted <Q id="586801144" qualifier_id="103" value="23.4"/> Goalmouth x co-ordinate <Q id="1756163942" qualifier_id="230" value="0.5"/> Keeper X co-ordinate <Q id="746186412" qualifier_id="56" value="Center"/> Zone <Q id="1255642396" qualifier_id="154"/> Intentional assist The code for Gibbs’ goal
  9. 9. The evolution of sports data Why is there a sports data industry?
  10. 10. Inside the stadia Somewhere else Premier League global viewers
  11. 11. The interests of a football fan are changing
  12. 12. How we follow sport in 2016
  13. 13. How have we adapted to this? @OptaJoe
  14. 14. Opta on Twitter Over 1 million followers across Opta Twitter accounts
  15. 15. What goes into a good OptaJoe statistic? Relevance Adding something new Simplicity
  16. 16. How do we approach this? ‘Learn by doing’ – we didn’t know what worked back in 2008 Develop recognizable brand Number – fact – summarizing word Expansion beyond the topic (references outside of football)
  17. 17. Influencer engagement
  18. 18. Beyond Twitter: The digital life of a football match
  19. 19. Pre-match: Opta Facts and Commentator Packs
  20. 20. Live data
  21. 21. Post-match
  22. 22. Post-match
  23. 23. • Specialists in video capture and online streaming. 100% video coverage of over 80 leagues world wide • Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video. • Boston based sports and data analysts. Providers of recruitment analysis software to NBA and NFL teams • Leader in real time player tracking technology • League wide provision of match analysis software to all 42 Spanish league teams • Data integration with Red Bee’s Piero software as by broadcasters world wide • Data integration with SportsCode, leading provider of self coding analysis software • Widgets integrated to The Sports Office club management system OptaPro Partnerships OptaPro
  24. 24. • Working with professional clubs and federations, providing analytical products and resources using Opta’s detailed database. • OptaPro’s cutting edge products support recruitment, performance analysis and opposition analysis. About OptaPro
  25. 25. Over 200 teams are working with Opta data
  26. 26. How does OptaPro support teams? Pre-match In-game Post-match Recruitment Opposition analysis Identify threats Set pieces & penalties Live Data Identify Patterns Immediate feedback Review & Analyse Target performance Seasonal trends Global database Assists scouts Lowers investment risk
  27. 27. Pre-match In-game Post-match Recruitment Opposition analysis Identify threats Set pieces & penalties Live Data Identify Patterns Immediate feedback Review & Analyse Target performance Seasonal trends Global database Assists scouts Lowers investment risk
  28. 28. • . VideoHub Elite
  29. 29. Pre-match In-game Post-match Recruitment Opposition analysis Identify threats Set pieces & penalties Live Data Identify Patterns Immediate feedback Review & Analyse Target performance Seasonal trends Global database Assists scouts Lowers investment risk
  30. 30. In-game analysis
  31. 31. Pro Portal
  32. 32. Pre-match In-game Post-match Recruitment Opposition analysis Identify threats Set pieces & penalties Live Data Identify Patterns Immediate feedback Review & Analyse Target performance Seasonal trends Global database Assists scouts Lowers investment risk
  33. 33. Player and team reports
  34. 34. • Specialists in video capture and online streaming. 100% video coverage of over 80 leagues world wide • Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video. • Boston based sports and data analysts. Providers of recruitment analysis software to NBA and NFL teams • Leader in real time player tracking technology • League wide provision of match analysis software to all 42 Spanish league teams • Data integration with Red Bee’s Piero software as by broadcasters world wide • Data integration with SportsCode, leading provider of self coding analysis software • Widgets integrated to The Sports Office club management system OptaPro Partnerships Advanced analytics
  35. 35. • OptaPro has developed a range of performance metrics that derive from Opta data. • Providing in-depth analysis on past and future performance: • Goalkeeping • Goal scoring • Possession • Set pieces • Chance creation Advanced Analytics: Adding Quality to Quantity
  36. 36. • Expected Goals calculates chance quality and the probability of a player scoring from a certain position based on Opta’s historical database. • In 2015/16 Zlatan Ibrahimovic was expected to score 22 non-penalty goals based on his shots, but actually scored 33. Looking at his expected goals from shots on target, he would was expected to net 27.2. • A better predictor of future performance than actual goals. • Can be applied to recruitment, defensive work and team analysis. Expected Goals and Shooting Goals Added
  37. 37. Example in identifying talent: Vincent Janssen, first half of 2015/16 Eredivisie first 17 MDs Goals (excl. pens) Goals from pens # Player Goals Actual xG Actual XG 1 Luuk de Jong 14 13 7.99 1 1.58 2 Dirk Kuyt 13 9 4.92 4 3.15 3 Christian Santos 11 7 7.36 4 3.15 4 Sébastien Haller 11 6 6.09 5 3.94 5 Hakim Ziyech 10 9 4.63 1 1.58 19 Vincent Janssen 6 6 9.34 0 0
  38. 38. Vincent Janssen, 2015/16 Eredivisie top goalscorer Eredivisie 2015/16 Goals (excl. pens) Goals from pens # Player Goals Actual xG Actual XG 1 Vincent Janssen 27 22 23.26 5 3.94 2 Luuk de Jong 26 23 19.71 3 3.15 3 Arkadiusz Milik 21 19 15.41 2 2.37 4 Dirk Kuyt 19 15 11.83 4 3.15 5 Hakim Ziyech 17 15 10.53 2 2.37 6 Sébastien Haller 17 11 12.83 6 4.73
  39. 39. • Educating clubs on the applications of advanced analytics • An event attended by 200 people from over 35 teams and federations • Providing a unique platform for amateur analysts to showcase their work directly to professional teams OptaPro Analytics Forum
  40. 40. • Specialists in video capture and online streaming. 100% video coverage of over 80 leagues world wide • Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video. • Boston based sports and data analysts. Providers of recruitment analysis software to NBA and NFL teams • Leader in real time player tracking technology • League wide provision of match analysis software to all 42 Spanish league teams • Data integration with Red Bee’s Piero software as by broadcasters world wide • Data integration with SportsCode, leading provider of self coding analysis software • Widgets integrated to The Sports Office club management system OptaPro Partnerships Data visualisation
  41. 41. Data visualisation – implementing best practice
  42. 42. www.optasports.com | @OptaSuit www.optasportspro.com | @OptaPro Contact: michiel.jongsma@optasports.com | @JongsmaJongsma

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