1. Factors of communication
Submitted by Sir Shoaib Rana
Group # 4
S. Alina & Zainab Ashraf

2. FACTORS OF COMMUNICATION

3. Sender:
The sender may be a SPEAKER,a
WRITER or someone who merely
gastures.

4. Context:
The exchange of INFORMATION a message
between two or more people.

5. MediuM:
The mean of TRASMITTING
INFORMATION between a SPEAKER or
WRITTER(the sender) and
AUDIENCE(the receiver)is called medium

6. ReceiveR:
The person for whom the sender
INTENDS a message. the receiver is
RESPOSIBLE for listening to
understanding and responding to a
message.

7. Feed back:
In communocation studies, the respose of
the AUDIENCE to a message or activity
feedback can be conyed both verbally or
non verbaly.