1. DESIGNED
FOR
NORDIC INNOVATORS

2. 1999
fresh from the u.s. to norway,
i helped write and edit telenor’s
international marketing platform
– No Barriers magazine

3. 1999
fresh from the u.s. to norway,
i helped write and edit telenor’s
international marketing platform
– No Barriers magazine
The most popular stories?
reporting from telenor’s unique
R&D unit at Kjeller

4. LESSON:
people love unique content from
other people with fresh ideas

5. 2002
edited the email newsletter for
nextra (telenor’s enterprise unit)

6. 2002
Edited the email newsletter for
nextra (telenor’s enterprise unit)
The biggest challenge?
packaging great content within the
constraints of email clients

7. LESSON:
content must always be created with
an eye on the publishing channel

8. 2003
edited the international in-house
magazine for norske skog

9. 2003
edited the international in-house
magazine for norske skog
The key to its success?
an editor in norske skog with the
determination to tell original stories

10. LESSON:
great content demands ambition,
boldness and strong principles

11. 2006
promoted oslo’s IT, life sciences,
shipping and energy industries to
international audiences

12. 2006
promoted oslo’s IT, life sciences,
shipping and energy industries to
international audiences.
What was the biggest surprise?
oslo, norway and the nordics are full
of innovation (but they don’t tell their
stories very wel to the great abroad)

13. LESSON:
the nordics are full of unexploited
innovative potential – a failure not of
ideas, but of marketing

14. 2009
conceived and edited an international
stakeholder publication for abb,
called Generations

15. 2009
conceived and edited an international
stakeholder publication for abb,
called Generations
What set it apart?
extensive use of illustrations, info-
graphics and unique editorial concepts

16. LESSON:
even conservative brands appreciate
and support audience-friendly
content

17. 2010
launched book and microsite for
boeing daughter company in norway
around new marine technologies

18. 2010
launched book and microsite for
boeing daughter company in norway
around new marine technologies
How was it unique?
it packaged purely non-promotional
content in a booklet and website, and
went viral (with huge SEO benefits)

19. LESSON:
content can and should be repackaged
for use online and offline

20. HIRED BY VELOCITY –
ONE OF THE BEST
DIGITAL MARKETING
AGENCIES IN THE
BUSINESS

21. MOVED FROM
NORWAY
TO
UK

23. 2011
published ebooks, videos and websites
for major tech names like netsuite &
expedia

24. 2011
published ebooks, videos and websites
for major tech names like netsuite &
expedia
What’s the cutting edge of
digital marketing look like?
it’s still all about great content, but
involves stronger process and end-to-
end management

25. LESSON:
creativity and boldness need to meet
structure and process

26. 2012
studied and wrote about lean startup
and entrepreneurship in digital
fields

27. 2012
studied and wrote about lean startup
and entrepreneurship in digital
fields
How does entrepreneurship
connect to marketing?
the internet’s empowering radical
innovation everywhere, measurement
and iteration

28. LESSON:
you need to get out there with
your ideas, try them out and grow

29. WHERE DOES THIS
BRING US?

30. THE SUM OF
ALL LESSONS:
i’ve built up a pedigree and background
that makes me uniquely suited to helping
nordic brands and creators tell
compelling stories to the world.
i’d love to talk…
rskin11@yahoo.com