Important players in the area of cyber security build an alliance. bloodsugarmagic now is a member of the network to sensitize for the topic and support IT companies to communicate even complex security issues.

1. News
/
Press
Release
bloodsugarmagic
joins
German
Alliance
for
Cyber
Security
Important
players
in
the
area
of
cyber
security
build
an
alliance.
bloodsugarmagic
now
is
a
member
of
the
network
to
sensitize
for
the
topic
and
support
IT
companies
to
communicate
even
complex
security
issues.
Villingen-­‐Schwenningen
(D),
November
18,
2014
–
bloodsugarmagic,
the
experts
in
positioning,
strategic
marketing
and
go-­‐to-­‐market
strategies
for
IT
companies,
join
the
Alliance
for
Cyber
Security.
The
Alliance
for
Cyber
Security
has
been
founded
in
2012
upon
the
initiative
of
the
German
Federal
Office
for
Information
Security
(BSI)
and
in
cooperation
with
the
Federal
Association
for
Information
Technology,
Telecommunications
and
New
Media
(BITKOM).
Its
goal
is
to
increase
cyber
security
in
Germany
and
to
strengthen
the
resilience
of
Germany
as
an
industrial
location
against
cyber
attacks.
For
this
purpose,
the
alliance
builds
an
extensive
knowledge
base
and
community.
It
provides
background
information
and
hints
as
well
as
an
overview
of
the
current
situation.
Another
advantage
of
the
alliance
is
the
possibility
to
exchange
information
and
experience
in
the
area
of
cyber
security
with
key
players
from
technology,
business
and
government.
bloodsugarmagic
strongly
supports
the
efforts
of
the
Alliance
for
Cyber
Security.
Several
well-­‐known
suppliers
in
the
field
of
IT
security
belong
to
the
customers
of
bloodsugarmagic.
Our
experts
help
those
companies
to
communicate
even
complex
questions
in
IT
security
easily
and
comprehensibly.
Whitepapers,
specialist
articles
and
press
releases
increase
the
attention
for
current
threats
and
trends
in
the
area
of
cyber
security.
The
topic
cyber
security
is
up-­‐to-­‐the-­‐minute
and
very
relevant
at
the
moment.
The
German
Federal
Government
has
also
realized
this
and
made
security
on
the
Internet
one
of
the
core
issues
of
the
recently
adopted
digital
agenda.
This
is
mainly
about
the
"improvement
of
the
security
and
safety
of
IT
systems
and
services
to
further
ensure
trust
and
security
on
the
Internet
for
the
society
and
economy",
it
is
said
in
a
press
release
about
the
digital
agenda.
A
survey
by
BITKOM
has
also
shown
that
the
topics
trust
and
security
are
of
particular
importance
for
medium-­‐sized
ICT
companies
in
Germany.
"Cyber
security
concerns
all
IT
companies.
We
joined
the
alliance
to
sensitize
for
the
topic",
says
Bernd
Hoeck,
founder
and
managing
partner
of
bloodsugarmagic.
"Security
is
an
important
feature
of
differentiation
on
the
market.
We
help
IT
providers
to
kill
two
birds
with
one
stone.
On
the
one
hand
good
paper,
specialist
articles
and
press
releases
contribute
to
increase
awareness
for
this
important
topic,
on
the
other
hand
they
allow
our
customers
to
position
themselves
in
this
field
and
to
demonstrate
their
strengths."
Read
more
about
our
positioning
approach:
http://www.bloodsugarmagic.com/index.php/story-­‐building/positioning
Get
further
news
about
bloodsugarmagic
and
the
German
IT
market:
http://www.bloodsugarmagic.com/index.php/blog-­‐en
Page
1

2. News
/
Press
Release
Summary
Important
players
in
the
area
of
cyber
security
build
an
alliance.
bloodsugarmagic
now
is
a
member
of
the
network
to
sensitize
for
the
topic
and
support
IT
companies
to
communicate
even
complex
security
issues.
Keywords
Cyber
Security,
IT
Security,
ICT,
BITKOM,
Alliance
for
Cyber
Security,
Allianz
für
Cyber-­‐Sicherheit,
Germany,
IT,
PR,
Story
Building,
Content
Production,
Specialist
Articles,
Whitepaper
Contact
Mr
Bernd
Hoeck,
Managing
Partner
+49
7721
9461
220,
bernd.hoeck@bloodsugarmagic.com
bloodsugarmagic
GmbH
&
Co.
KG
Gerberstr.
63,
D-­‐78050
Villingen-­‐Schwenningen,
Germany
http://www.bloodsugarmagic.com
About
bloodsugarmagic
bloodsugarmagic
is
an
international
network
of
experts
in
positioning,
marketing
programs
and
go-­‐
to-­‐market
strategies
for
IT
companies.
We
offer
all
that
is
needed
for
IT
companies
wanting
to
either
enter
a
new
market
or
to
boost
their
market
performance
in
existing
markets
with
new
positioning,
messages
and
a
unique
selling
proposition
that
resonates.
Based
on
many
years
of
practical
experience
in
marketing,
business
development
and
sales
with
leading
IT
companies,
we
support
and
guide
these
companies
by
creating
unique
and
compelling
positioning
based
on
the
organization’s
specific
strengths.
bloodsugarmagic
adapts
each
story
and
messaging
framework
to
apply
to
the
local
market
while
offering
ready-­‐to-­‐run
campaigns
and
services
for
fast
results.
Being
truly
transatlantic
with
offices
in
Germany
and
the
US,
bloodsugarmagic
combines
international
reach
with
local
market
insight
and
networks
to
deliver
unprecedented
success
upon
a
new
market
entry.
Our
clients
span
medium-­‐sized
IT
companies
and
global
IT
players
from
the
United
States
and
the
DACH
region
(Germany,
Austria,
Switzerland).
Please
find
more
information
at
www.bloodsugarmagic.com
Page
2