The demand of skilled personnel in the German IT branch is creating chances for foreign companies to enter the local market. bloodsugarmagic becomes a member of the Indo-German Chamber of Commerce to help Indian companies coming to Germany.

1. News
/
Press
Release
bloodsugarmagic
joins
the
Indo-­‐German
Chamber
of
Commerce
The
high
demand
of
skilled
IT
personnel
and
the
booming
software
market
in
Germany
create
great
opportunities
for
Indian
IT
companies
to
enter
the
German
market.
bloodsugarmagic
joins
the
Indo-­‐German
Chamber
of
Commerce
to
help
Indian
companies
coming
to
Germany.
Villingen-­‐Schwenningen
(D),
October
17,
2014–
bloodsugarmagic
is
now
a
member
of
the
Indo-­‐
German
Chamber
of
Commerce.
With
this
step
the
international
experts
of
go-­‐to-­‐market
strategies
for
IT
companies
acknowledge
the
growing
importance
of
the
Indian
IT
industry
und
want
to
support
Indian
IT
companies
in
entering
the
German
market.
According
to
BITKOM,
the
Federal
Association
for
Information
Technology,
Telecommunications,
and
New
Media,
there
still
is
a
high
demand
for
IT
professionals
in
Germany.
At
the
moment
about
39.000
IT
specialists
are
needed,
especially
in
the
field
of
software
development.
Every
second
IT
company
declares
that
the
lack
of
appropriate
personnel
is
hindering
the
development
of
their
business.
Therefore
it
is
more
and
more
important
to
look
for
qualified
staff
and
resourcing
partners
abroad.
German
IT
companies
are
looking
to
establish
partnerships
and
joint
ventures
with
foreign
IT
companies.
India
has
a
high
number
of
extremely
well
skilled
IT
staff
and
therefore
is
perfect
for
cooperation.
A
lot
of
German
companies
already
use
offshoring
concepts
in
India
for
their
software
development.
In
addition,
Germany
is
the
biggest
and
most
important
IT
market
in
Europe.
Thus
Indian
hardware
vendors
and
ISVs
can
expect
strong
potential
sales
in
Germany.
The
German
software
market
is
expected
to
grow
by
5.3
%
and
the
IT
services
market
by
3.2%
this
year
to
more
than
55.6
billion
Euro.
German
IT
buyers
are
used
to
buy
foreign
IT
products
and
service.
Plus,
a
market
position
in
Germany
not
only
opens
additional
markets
in
Switzerland
and
Austria,
but
can
also
serve
as
a
useful
springboard
to
the
fast
growing
IT
markets
in
Eastern
Europe.
"We
see
a
high
potential
for
Indian
IT
companies
to
enter
the
German
market
now",
says
Bernd
Hoeck,
go-­‐to-­‐market
expert
and
founder
of
bloodsugarmagic.
"Due
to
the
shortage
of
skilled
personnel
in
Germany
the
IT
industry
here
is
looking
for
partners
abroad.
With
our
knowledge
and
experience
we
can
help
Indian
companies
to
get
a
foot
in
the
door
in
Germany."
"We
highly
appreciate
the
support
that
local
experts
like
bloodsugarmagic
can
give
Indian
companies
that
are
interested
in
entering
the
German
IT
market",
says
Dirk
Matter
director
of
the
Indo-­‐German
Chamber
of
Commerce
in
Germany.
"It
is
crucial
to
have
a
deep
understanding
about
the
market
you
are
about
to
enter
to
be
successful.
We
recommend
our
Indian
members
to
look
for
a
local
expert
first
before
taking
the
big
step."
The
membership
in
the
Indo-­‐German
Chamber
of
Commerce
is
the
first
important
action
for
bloodsugarmagic
to
start
working
with
Indian
companies.
"We
are
happy
about
the
great
support
we
received
from
the
Indo-­‐German
Chamber
of
Commerce
so
far
and
are
looking
forward
to
further
cooperation
and
exciting
tasks
to
come",
says
Hoeck.
“We
have
won
some
first
Indian
IT
companies
as
customers
already
and
are
looking
forward
to
expand
these
relationships.”
Page
1

2. News
/
Press
Release
Please
read
more
news
about
bloodsugarmagic
here:
http://www.bloodsugarmagic.com/index.php/blog-­‐en
Summary
The
demand
of
skilled
personnel
in
the
German
IT
branch
is
creating
chances
for
foreign
companies
to
enter
the
local
market.
bloodsugarmagic
becomes
a
member
of
the
Indo-­‐German
Chamber
of
Commerce
to
help
Indian
companies
coming
to
Germany.
Keywords
Go-­‐to-­‐market,
Market
Entry,
India,
Indo-­‐German
Chamber
of
Commerce
Contact
Mr
Bernd
Hoeck,
Managing
Partner
+49
7721
9461
220,
bernd.hoeck@bloodsugarmagic.com
bloodsugarmagic
GmbH
&
Co.
KG
Gerberstr.
63,
D-­‐78050
Villingen-­‐Schwenningen,
Germany
http://www.bloodsugarmagic.com
About
bloodsugarmagic
bloodsugarmagic
is
an
international
network
of
experts
in
positioning,
marketing
programs
and
go-­‐
to-­‐market
strategies
for
IT
companies.
We
offer
all
that
is
needed
for
IT
companies
wanting
to
either
enter
a
new
market
or
to
boost
their
market
performance
in
existing
markets
with
new
positioning,
messages
and
a
unique
selling
proposition
that
resonates.
Based
on
many
years
of
practical
experience
in
marketing,
business
development
and
sales
with
leading
IT
companies,
we
support
and
guide
these
companies
by
creating
unique
and
compelling
positioning
based
on
the
organization’s
specific
strengths.
bloodsugarmagic
adapts
each
story
and
messaging
framework
to
apply
to
the
local
market
while
offering
ready-­‐to-­‐run
campaigns
and
services
for
fast
results.
Being
truly
transatlantic
with
offices
in
Germany
and
the
US,
bloodsugarmagic
combines
international
reach
with
local
market
insight
and
networks
to
deliver
unprecedented
success
upon
a
new
market
entry.
Our
clients
span
medium-­‐sized
IT
companies
and
global
IT
players
from
the
United
States
and
the
DACH
region
(Germany,
Austria,
Switzerland).
Please
find
more
information
at
www.bloodsugarmagic.com
Page
2