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Alok Kejriwal's Web 2.0 Presentation


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Alok's presentation about Web 2.0 in Exchange4Media event held in Bangalore on March 14, 2008.

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Alok Kejriwal's Web 2.0 Presentation

  1. 1. Are India Media and Brands leveraging web 2.0 well? Presented by Alok Kejriwal – Founder and CEO On 14 th March – e4m conclave - Bangalore
  2. 2. Yes!!
  3. 3. By creating content and destinations that are 2.0
  4. 4. What is web 2.0? <ul><li>Very participative for consumers ( UGC/Interactivity) </li></ul><ul><li>Transparent and open (Rate/like/dislike) </li></ul><ul><li>Involving (commenting engine) </li></ul><ul><li>Always on (RSS/Feeds) </li></ul><ul><li>Portable!!! Allows content to travel with you (embed) </li></ul><ul><li>Very community centric </li></ul>
  5. 5. Scrabulous <ul><li>Created by Agarwalla brothers from Calcutta – housed on facebook </li></ul><ul><li>700,000 average plays a day </li></ul><ul><li>25,000 -50,000 US$ monthly advertising income </li></ul><ul><li>Violator of IP – will revert to original owners </li></ul>
  6. 6. iRead <ul><li>Started up by Harish Abbott (Stanford Business School) and his friend from IIT Krishna Mutukuri. </li></ul><ul><li>Users review, rate and comment about books. They also discover new books based on their likes and reading patterns and at this point they can also buy these books. </li></ul><ul><li>1,000,000+ installations on Facebook with 30,000 daily active users. Where active users = prospective buyers. </li></ul>
  7. 7. Rediff iShare <ul><li>Rediff recognized the importance of User Generated Content and introduced a Video, Music and Photo sharing platform. </li></ul><ul><li>This has greatly increased the average time spent on their site and also the consumption of more content. </li></ul>
  8. 8. <ul><li>We receive 2+ million visitors per month from over 200 countries </li></ul><ul><li>We have become destination ‘agnostic’ </li></ul><ul><li>We encourage our visitors to shoplift our content </li></ul>
  9. 9. <ul><li>3000+ contests been created by users themselves in 60 days of 2.0 launch </li></ul><ul><li>Hangman App one of the few Indian apps to release on the Orkut open social launch globally </li></ul>
  10. 10. ZOHO <ul><li>Launched by Sridhar Vembu based in Chennai – 600 engineers team </li></ul><ul><li>40 million per annum business with 1 million per month profit! </li></ul><ul><li>Competes with Microsoft office and </li></ul>
  11. 11. Thanks.