What ails journalism in India today?

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Prabhu Chawla, the editorial director of the New Indian Express, delivered the convocation address to the class of 2011 at the Indian institute of journalism & new media (IIJNM), in Bangalore, on May 2, 2011.

Thanks to http://wearethebest.wordpress.com/ for reporting the event

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  • Excellent presentation ,Very crisp ,to the point and a good lesson to budding as well as seasoned journalists - N V SHARMA
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What ails journalism in India today?

  1. 1. WHAT AILS JOURNALISM TODAY?<br />Presentation by Prabhu Chawla, <br />Editorial Director, The New Indian Express Group<br />Indian Institute of Journalism & New Media, Bangalore<br />May 2, 2011<br />
  2. 2. PEOPLE AROUND THE WORLD ARE PONTIFICATING UPON THIS ISSUE<br />
  3. 3. IDENTIFYING THE PROBLEM IS EASY<br />The problem with journalism today is a mix of <br />Ignorance & Negligence<br />
  4. 4. WHY IGNORANCE?<br />BECAUSE JOURNALISTS TODAY HAVE:<br /><ul><li> Shoddy training, poor or no mentoring
  5. 5. Huge demand vis-a-vis limited supply of manpower, thanks to over 500 channels and 5,000 publications
  6. 6. To keep advertisers in mind while reporting and writing articles</li></li></ul><li>WHY NEGLIGENCE?<br />BECAUSE JOURNALISTS TODAY HAVE:<br /><ul><li> No curiosity, no hunger for news
  7. 7. Greed for money and instant fame
  8. 8. No accountability
  9. 9. Too much at stake: Fear of losing contacts, glamour and wealth</li></li></ul><li>BUT THEY ARE JUST PUPPETS<br />The battle for bottomlines has bust the credibility of bylines<br />Paid news, private treaties, advertorials are all creations and consequence of a broken business model<br />
  10. 10. EVERYONE IS CHASING NUMBERS<br />Advertisers have contributed to the mess<br />Is Quantity, numerical reach the only parameter?<br />What about quality, credibility?<br />Quality costs money. <br />AND DEMANDS RESPECT<br />
  11. 11. JOURNALISTS ARE ALSO TO BLAME<br /><ul><li>Journalists have forgotten to ask simple but tough questions
  12. 12. They have also forgotten that their job is to report violations, not commit them
  13. 13. They have started acting like a super cop-judge-hangman</li></li></ul><li> Enron collapsed when somebody finally asked a simple question:“How do you make money?”<br />Satyam’sRaju got exposed when he was asked:<br />“How did you value Maytas?”<br />
  14. 14. For journalism to thrive, we need a supportive institutional atmosphereand individual attitude<br />Call it the ‘Double A’ Approach<br />
  15. 15. But for that, everyone has to act<br />
  16. 16. <ul><li>Are you ready to liberate media from the clutches for the advertiser?
  17. 17. Are you ready to pay for what you read/see/hear? </li></ul>Some questions for you, as consumer<br />
  18. 18. <ul><li>Fact is Indians pay Rs 12 for a cup of coffee at an Udipi but want 40 pages of content for free
  19. 19. In Mumbai you get 730 days paper for Rs 299. That is less than 50 paise per day
  20. 20. Readers also have the option of going on the net and not paying anything at all</li></ul>Think about this..<br />
  21. 21. At least 50% cost must come from cover price<br />Channels and newspapers must charge<br />It is both an editorial and business challenge<br />Bring realism into the picture<br />
  22. 22. Editorial credibility is also a function of political buoyancy<br /><ul><li>RamnathGoenka could create a coalition of rag tag players like Hegde, Devi Lal and NTR and take on Bofors
  23. 23. Today the Opposition cannot project even one leader who can be backed
  24. 24. But there is hope. Civil Society is crystallising into an Opposition
  25. 25. Participative democracy can revive both journalism and democracy</li></li></ul><li>IF ALL THE PLAYERS ARE ON THE SAME PAGE….<br />...the road ahead gets easier<br />
  26. 26. JOURNALISTS NEED TO FOLLOW THE GOLDEN RULES<br />FEAR NONE<br />FAVOUR NONE<br />EXPOSE THE CORRUPT<br />PROMOTE THE HONEST<br />
  27. 27. Join journalism as a mission and not just for moneyAsk questions.Story begins with the source. It doesn't end there.<br />
  28. 28. THE END<br />

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