this is a presentation about being louder. It’s about getting people to care about what you do, what you love, and what you write about. I know a lot of you guys are working on content that you’d love to send out into the world like a little bird. Then, as the bird is flying high over the cities and towns, flipping its little wings against the wind, its little beak straining for air, it suddenly hits an invisible force field and bursts into flame, sliding down into the darkness like an exploded firecracker. we’re going to try to fix that.
i always tell people to explain to me what they want to blog about. it has to be very specific. I need to know specifically what it is you write. Me? I write about hardware startups and some gadgets. A little Apple. Ereaders and epublishing. If you see a post about those things on TechCrunch, I’m probably behind it. I also have a watch reviews site. Wristwatchreview.com. We write about watches people can actually afford. You see a cheap watch? probably my fault.
Now what are you going to tell me? I cover technology and computers and social media and startups. No you don’t. And if you do, you don’t do it well. Don't show me the forest. You don’t know the forest.
IF YOU COVER CHINESE POLITICAL NEWS FROM LICHTENSTEIN. you want to be general purpose? Want to write for your own audience? Go for it. There’s plenty of money in that. but there’s no outside traction. IF YOU REBLOG THE WORLD, THE WORLD WON’T CARE ABOUT YOU
Look, I’m sure you’re amazing. You can write intelligently on everything. But if you do that, you have nothing to offer. If you cover exactly what everyone else covers, you’re stuck. It’s like pissing in the ocean. Show me the tree. Show me that one tree you know really well. forget the forest. let the rest of the strivers try to explain that. show me the tree.
i cannot tell you a single european general interest blog. what is there? Huffpo Italian? Maybe newspaper blogs? I know a few tech blogs - the register, the examiner, nothing from poland. maybe odloty.pl? Is that one?
But I do know some memorable international bloggers
This is a serious question. Are you blogging to entertain? Are you blogging to gain experience? Are you a pro-blogger? Figure that out and then you can figure out how you want to approach media.
This is the hardest part. You need content to share content. Reblogging is fine, but real, honest homegrown content is hard. Say you’re blogging about food. You need lots of recipes. You have to become an expert in your field.
blogging is not for the socially awkward. All of the people on that first slide introduced themselves to me. I can’t follow you or know you unless I really know you. I’ve met most of my blogging heroes. You should try as well. Invest in a little networking. It’s hard, I know, and expensive sometimes but it’s necessary. I personally hate sxsw but is a way to meet people. This industry is very weird. It’s very insular and that can be frustrating. I know it hard to be on the outside or even if you’re amazingly popular in your home country you’re still facing silence from outside. keep trying.
This is my inbox. I keep inbox 0 MOST days. This was at about 8pm. I clear things out as much as I can. So I don’t keep email. I may flag email for later, But I don’t keep it. I suspect you’ll find the same case
i get emails all the time: I love your blog will you write about my blog? No, I won’t. Remember how we build a news story: there’s a news peg. That is the unique thing you’re offering. Is it topical? Is it something only you’ve discovered? That’s exactly what other bloggers are looking for - stuff they can share with their readers. they want to get that information from you, and trust me they want you to share it.
We’re up against so many things that vie for our attention. news, tv, entertainment, tweets, facebook updates, nasza klasa emails. The bottom line is this: publishing gets you traffic and publishing unique and cool content brings you traffic outside of your country. it’s a very simple equation. To prime the pump you have to contact the sites that will be more than willing to talk about your discoveries. Approach them. Don't approach the editor in chief, approach a favorite writer. don’t send an email to the tips line. Tweet at your favorite writer. Think of it as going up to someone in a bar. You don’t go into a bar and scream “HEY WHO WANTS SEX?” you have to be choosy, right? right.
Blog Forum Gdańsk 2012 | How to Deliver Your Content outside the Poland?/engage foreigners?
It’s Loud Out There. Be Louder. Be Louder.
• Tweet Me @johnbiggs• East Coast Editor Of TechCrunch• Used To Edit Gizmodo• Co-Author Of Bloggers Boot Camp• Taurus