Beth Schillaci Marketing to Smartphone Users
QR Codes
QR Codes <ul><li>Website Address </li></ul><ul><li>Text </li></ul><ul><li>vCard </li></ul><ul><li>SMS </li></ul><ul><li>Em...
QR Code Usage 48% 39% 14%
QR Code Readers Barcode Scanner BeeTagg BeeTagg
Best Buy
Wegmans
ESET
Other Uses <ul><li>Foursquare Check-ins </li></ul><ul><li>Mobile landing page </li></ul><ul><li>Videos </li></ul><ul><li>W...
Mobile Coupons
Transactions <ul><li>2010 - $5 million in mobile coupon transactions took place. </li></ul><ul><li>2013 - will increase to...
Usage Rates <ul><li>In 2010: </li></ul><ul><li>4 % redeemed mobile coupons </li></ul><ul><li>65% redeemed online or email ...
Mobile Coupon Technologies <ul><li>Barcodes </li></ul><ul><li>SMS </li></ul><ul><li>Bluetooth </li></ul><ul><li>RFID </li>...
Redemption Methods <ul><li>Show deal to cashier </li></ul><ul><li>Enter specific code </li></ul><ul><li>Scan barcode </li>...
Connect with Beth Web Site:  www.villageworks.net Blog:  www.marketingroadhouse.com Twitter: bethschillaci Facebook:  www....
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Marketing to Smartphone Users

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The presentation was given at Frederick New Media and Technology Conference on February 24, 2011. #FredNMT3

It provides a primer on what QR codes are and how they are being used and then moves on to discuss the basics of mobile coupons.

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Marketing to Smartphone Users

  1. 1. Beth Schillaci Marketing to Smartphone Users
  2. 2. QR Codes
  3. 3. QR Codes <ul><li>Website Address </li></ul><ul><li>Text </li></ul><ul><li>vCard </li></ul><ul><li>SMS </li></ul><ul><li>Email </li></ul><ul><li>Facebook “Like” </li></ul>
  4. 4. QR Code Usage 48% 39% 14%
  5. 5. QR Code Readers Barcode Scanner BeeTagg BeeTagg
  6. 6. Best Buy
  7. 7. Wegmans
  8. 8. ESET
  9. 9. Other Uses <ul><li>Foursquare Check-ins </li></ul><ul><li>Mobile landing page </li></ul><ul><li>Videos </li></ul><ul><li>Website </li></ul><ul><li>Coupons </li></ul>
  10. 10. Mobile Coupons
  11. 11. Transactions <ul><li>2010 - $5 million in mobile coupon transactions took place. </li></ul><ul><li>2013 - will increase to $2.37 billion </li></ul><ul><li>- according to Yankee Group </li></ul>
  12. 12. Usage Rates <ul><li>In 2010: </li></ul><ul><li>4 % redeemed mobile coupons </li></ul><ul><li>65% redeemed online or email coupons </li></ul><ul><li>86% redeemed paper coupons </li></ul><ul><li>- according to Harris Interactive </li></ul>
  13. 13. Mobile Coupon Technologies <ul><li>Barcodes </li></ul><ul><li>SMS </li></ul><ul><li>Bluetooth </li></ul><ul><li>RFID </li></ul><ul><li>Email </li></ul><ul><li>Phone Apps </li></ul><ul><li>Location-based Networks </li></ul>
  14. 14. Redemption Methods <ul><li>Show deal to cashier </li></ul><ul><li>Enter specific code </li></ul><ul><li>Scan barcode </li></ul><ul><li>Loyalty card </li></ul>
  15. 15. Connect with Beth Web Site: www.villageworks.net Blog: www.marketingroadhouse.com Twitter: bethschillaci Facebook: www. facebook .com/ villageworks Email: [email_address] Phone: 240-529-3000

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