Adult Student Recuitment: Best Website Features

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Review best website engagement examples for online adult student recruitment. Examples include: home page piority for academic programs, effective inquiry forms, social media sites, using Wikipedia, blogs for adult students.

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Adult Student Recuitment: Best Website Features

  1. 1. Key Website Features for Better Adult Student Recruitment ©Robert E. Johnson, Ph.D. 2009 Innovative Educators Webinar February 17, 2009
  2. 2. 8 top tips for your website… <ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul>
  3. 3. The Golden Rule… 5 seconds to connect
  4. 4. Sean Carton’s 2007 marketing advice for those with limited resources… <ul><li>“ Your Web site is your most important communications vehicle. Period.” </li></ul><ul><li>“ Stop printing. Just stop.” </li></ul><ul><ul><li>Source: http://www.clickz.com/showPage.html?page=3625576 </li></ul></ul>
  5. 5. Jakob Nielsen’s Top 10 web mistakes… http://www.useit.com/alertbox/9605.html <ul><li>Bad search </li></ul><ul><li>PDF files for online reading </li></ul><ul><li>Not changing the color of visited links </li></ul><ul><li>Non-scannable text </li></ul><ul><li>Fixed font size </li></ul><ul><li>Page titles with low search engine visibility </li></ul><ul><li>Anything that looks like an advertisement </li></ul><ul><li>Violating design conventions </li></ul><ul><li>Opening new browser windows </li></ul><ul><li>Not answering questions </li></ul>
  6. 6. Front page that’s alive and connects… http://www.devry.edu/
  7. 7. Simple steps to qualify a possible lead…
  8. 8. Get people quickly to academic programs…
  9. 9. Another strong example… http://www.emerson.edu/admission/graduate/
  10. 10. Use words people care about… UNC Kenan-Flagler Business School Executive MBA <ul><li>Words people cared about… </li></ul><ul><ul><li>Advance your career </li></ul></ul><ul><ul><li>Balancing work, home, and school </li></ul></ul><ul><ul><li>Career advancement </li></ul></ul><ul><ul><li>Cost </li></ul></ul><ul><ul><li>Best school possible </li></ul></ul><ul><ul><li>Prestigious, well-recognized degree </li></ul></ul><ul><li>Words that didn’t rank high… </li></ul><ul><ul><li>Accessible faculty </li></ul></ul><ul><ul><li>Experience of faculty </li></ul></ul><ul><ul><li>Corporate sponsorship </li></ul></ul><ul><ul><li>Shaping leaders </li></ul></ul><ul><ul><li>Class diversity (industry or experience) </li></ul></ul><ul><ul><li>Format of program </li></ul></ul>
  11. 11. Make them obvious for visitors… http://www.kenan-flagler.unc.edu/programs/emba/index.cfm
  12. 12. Getting an online inquiry… Ask for as little information as possible… Avoid personal demographic questions… Qualify with phone number if you intend to use it
  13. 13. Easy to find where to inquire… http://www.walden.edu/
  14. 14. First page reinforces reasons to inquire…
  15. 15. “ Thank you”… add a person’s name
  16. 16. Immediate email follow-up…
  17. 17. Even faster at NYU SCPS… https://www.scps.nyu.edu/register/requestInfo.htm
  18. 18. Let’s take a question break…
  19. 19. Social network sites… Your regular website is more important… Integrate social media sites with regular website… Only start what you can monitor and maintain
  20. 20. Connecting to and from the website… http://realpeople.waldenu.edu/meet.cfm
  21. 21. YouTube personal stories… http://www.youtube.com/watch?v=jzgahhCdxWA&feature=related
  22. 22. Connecting on Facebook… http://www.facebook.com/pages/Walden-University/6514736316#
  23. 23. Connecting on MySpace … http://www.myspace.com/waldenu
  24. 24. Two Twitter examples… http://webcast-law.uchicago.edu/tweetchicago/ ... http://twitter.com/UTexasMcCombs
  25. 25. Don’t overlook Wikipedia… Among 10 most popular U.S. websites… Must be factual, not promotional… Available in many languages
  26. 26. Connect from Wikipedia… http://en.wikipedia.org/wiki/Harvard_Division_of_Continuing_Education
  27. 27. Don’t use a Lake Wobegone viewbook style… http://en.wikipedia.org/wiki/Northern_Arizona_University
  28. 28. Other features to consider… Blogs, old fashioned but strong… Refer a friend… Feedback on the website
  29. 29. Blogs aren’t just for teens… http://www.ipfw.edu/dlearning/blogs/default.html
  30. 30. Blogs can be program specific… http://blogs.targetx.com/umbssw/
  31. 31. Viral marketing… refer a friend http://www.waldenu.edu/refer/
  32. 32. Ask people to help you…
  33. 33. Be careful about what you ask…
  34. 34. What makes online learning different? http://www.regisuniversityonline.org/rightForYou.php
  35. 35. Questions?
  36. 36. Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html

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