1. STILL WINE MARKET IN HONG KONG
HIGHLIGHTS
CONSUMERS: Total: By Age: Sex: Income: ?
TOTAL MARKET 2010: VOLUME 11.6 Million Litres, VALUE HK$ 2.6 Billion
GROWTH FORECAST 2010-2015 119%
1. MOST POPULAR CULTIVARS
Red: Cabernet Sauvignon 55%
White: Chardonnay 59%
2. NEW/OLD WORLD: 60/40%
3. PRICE RANGE: HK$65-135 31.5% HK$135-175 25%
4. MOST POPULAR BRANDS
Jacobs Creek
Martini Dry Vermouth
5. PRIVATE LABELS: Insignificant
6. VOLUME 000’S LTS VALUE HK$ M (2010)
Red 5945 1346
White 2420 464
Rose 273 58
Off Trade 1216
On Trade 1343
7. SALES BY CULTIVARS
RED: Cab Sauv 55%
Merlot 14.5%
Shiraz 12%
WHITE: Chardonnay 59%
Riesling 14.5%
Sauv Blanc 17.0%
8. EXPORTS FROM HONG KONG
China: HK$ M 275 Macau: 396
9. IMPORTS BY COUNTRY
France 11.2%
Australia 7.3%
US 5.6%
Chile 3.4%
Italy 1.7%
10. SALES BY BRAND
Jacobs Creek ( Pernod Ricard ) 3.2% Cape Mentell (Moet Hennessy) 0.7
Jean Pierre Moueix ( Moet Hennessey Diagio ) 1.7% Robert Mondavi (Maxxium HK) 0.7
Wolf Blass Yellow Label (Fosters) 1.5% Long Mountain (Pernot Ricard) 0.6
Columbia Crest (Pernot Ricard ) 1.5% Bolla (Telford) 0.5
Yellow Tail (Telford Int ) 0.8% Jim Barry (Moet Hennessy) 0.5
Wydham Estates ( Pernod Ricard ) 0.8% Michel Laroche ( Moet Henn ) 0.5