DrinKitz Product info
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Ready to make cocktails in individual serving sachets. Simply shake DrinKitz with ice, 2 oz water, 2 oz liquor, and serve. DrinKitz is a Veteran owned and operated business.
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DrinKitz Product info
- 1. S O P H I S T I C A T I O N , M A D E E A S Y
- 2. 2 “In terms of emo,onal comfort, it was our belief that no amount of physical contact could match the healing powers of a well made cocktail.” — David Sedaris
- 4. 4 Because they don’t have this at home
- 5. 5 But what if anyone could make a great mixed drink ๏ What if making a professional-quality mixed drink were as easy as opening a wrapper ๏ What if you didn’t need • Hard to remember recipes • Fancy ingredients • Precise measurements • A bar full of bottles
- 6. 6 If it were that easy ๏ Every party could have a full bar ๏ You could take your bar with you when you travel ๏ No more wasted bottles of obscure ingredients that never get finished ๏ You could share mixed drinks with friends on any occasion Consumers would have a more satisfying drinking experience, and they would make more mixed drinks, thereby purchasing more spirits
- 7. 7 We have the answer to simple mixed drinks ๏ Shake DrinKitz with ice, 2 oz water, 2 oz liquor, serve ๏ Single serve packaging means a consistent result ๏ Dozens of mixed drink options—don’t offer friends just one type of drink, offer 20 ๏ Make them as shots, highballs, or frozen drinks ๏ Easier to carry, pack, store, share, and make than traditional liquid mixers
- 8. 8 RETAIL VISUAL MERCHANDISING Count: 25 individual serving sachets Dimensions: 6.5" x 3.5" x 5.25" Approx. weight: 1.3 lbs.
- 9. 9 RETAIL VISUAL MERCHANDISING Count: 25 individual serving sachets Dimensions: 6.5" x 3.5" x 5.25" Approx. weight: 1.3 lbs.
- 10. 10 RETAIL VISUAL MERCHANDISING Count: 25 individual serving sachets Dimensions: 6.5" x 3.5" x 5.25" Approx. weight: 1.3 lbs.
- 11. THE PRODUCT 11
- 12. 12 Value ProposiLon 1 2 3 4 5 6 7 8 Sold at price points that encourage impulse buy at POS and in greater quantity on the shelf Drives increased spirit sales by empowering more consumers to easily prepare great tasting cocktails Need for expensive professional bartender is eliminated Broader product assortment than any industry vendor Pre-measured serving sachets ensures consistency Consumers easily able to share and transport. No refrigeration required Lower freight costs than liquid mixes, means greater profitability No waste 1 2 3 4 5 6 7 8
- 14. 14 US DRINK MIX TAM $0 $50 $100 $150 $200 $250 Crush Tang Dasani Drops Hawaiian Punch Singles To Go Crystal Light On-‐The-‐Go Mio Country Time Crystal Light Private Label Kool-‐Aid $233.9 $201.0 $141.3 $109.5 $104.2 $62.9 $43.5 $41.1 $31.3 $18.0 Category Sales = $1.12B 2014 Revenue (M) Source: http://www.bevindustry.com/articles/87598-drink-mixes-capitalize-on-flavor-trends Top 10 Drink Mix Brands (US)
- 15. 15 TARGET MARKETS Wholesale/Commercial Liquor Stores Convenience Stores Grocery Stores Big Box Stores (Costco) Camping/ Sporting Goods Stores Caterers and Event Planners Sport Facilities Hotels and Lodges Movie Theaters Stage/Arts Theaters Bowling Alleys Amusement and Water Parks Destination Airport Stores Fast Food (Taco Bell) Golf Courses Casinos (Service Bars) Service Clubs (VFW/REA) Airlines Mid-Quality Restaurants Distiller Partners DTC Website Commercial Events Tailgating Websites Partners Personal Bar Fishing / Boating Limousine Services
- 16. 16 PARTNERSHIPS Complimentary goods and services EXPERIENTIAL Event driven SOCIAL MEDIA Brand building & customer acquisition MARKETING FOR GROWTH
- 17. 17 1 | Apple Pie Martini 2 | Appletini 3 | Bahama Mama 4 | Chocolatini 5 | Coffee & Cream 6 | Cosmopolitan 7 | Grasshopper 8 | Hard Arnold Palmer 9 | Hard Lemonade 10 | Lemon Drop 11 | Margarita 12 | Mexican Chocolatini 13 | Mojito 14 | Orange Creamsicle 15 | Peanut Butter Cup Martini 16 | Peppermint Mochatini 17 | Pina Colada 18 | Pumpkin Spice Martini 19 | Sangria 20 | Strawberry Daiquiri CURRENT PRODUCT OFFERING
- 18. DrinKitz is a veteran owned and operated business For more information or purchasing, please contact: www.drinkitz.net info@drinkitz.com +1.303.882.9398