The survey results show that most respondents who watched horror movie trailers were male, between the ages of 17-25, employed full-time, and living in Ilford or Barkingside. Paranormal films were the most popular genre, and respondents preferred to watch movies with friends or family rather than alone. Sound was cited as scaring respondents the most, and an abandoned asylum was considered the best setting for a horror movie. The Conjuring antagonist scared respondents the most.