SlideShare a Scribd company logo
1 of 50
Download to read offline
Undercover UX

The business of design & the undercover user experience agent.
Me
Who is this guy? You probably haven’t heard of me.
That’s ok, right?
Undercover
a person (or their activities) involved in or involving
secret work within a community or organization.
Can you work Undercover?
is trying to make a difference possible while being an
undercover ux designer?
No.
Why, you ask? Well, lets discuss.
Undercovering Myths
“good design arises as much from the internal
structure of a company as from whether or not it’s a
priority” - Hartmut Esslinger
“I explained that to make design a core element of
Apple’s corporate strategy, it would have to be seen
as a leadership issue; world-class design can’t work
its way up from the bottom, watered down by the
motivations and egos of every layer of management it
passes through.” - Hartmut Esslinger
“…bottom-up design never succeeds, because even
good efforts by departments within such systems
remain insulated within the layers of the company’s
organizational structure and everything really
new, courageous and potentially game-changing
is destroyed by its passage through ‘the gates of
rejection.’” - Hartmut Esslinger
“Designers couldn’t simply be at the table: They had
to be in charge. Beautiful design requires designers in
charge.” - Hartmut Esslinger
Being “In Charge”
In Charge: What I first thought
an “in charge” designer has to win awards
In Charge: What I thought next
an “in charge” designer has to tell the internet who’s in
charge
In Charge: What I thought next
an “in charge” designer doesn’t need help, or to be told what to do
In Charge: What I think now
its not about me. it’s not about control. its about the people
who use what I help make. its about being part of something,
something bigger than me. Lead, don’t control.
“Leadership is about encouraging acts of greatness...
Don’t take control, give control”
- David Marquet
The Business of Design
Lead Generation: What I think now
YouTube
Kickstarter
Meetup
etc.
Leadership
i think we’re afraid. i think we fear speaking up when we feel low on
the totem pole. we say “how can I lead when no one gives me the
opportunity”
“We need to fear the consequences of our work more
than we fear speaking up” - Mike Moneiro
Leadership
people struggle with feeling creatively satified. what they truely
want is to make a difference. to do that we need to be surrounded
by our tribe, people that have similar goals and vision. if you don’t
have that now, find one, make one, join one.
Leadership
my experticity leadership experience. i’m trying to make less
excuses.
Leadership Journey
started as a front-developer/designer. messed up and made a
name for myself.
Leadership Journey: Internal developer tribe
did I start a mini tribe? kinda, in a way. a tribe of developers that
would watch the logs every time something was released to make
sure I didn’t mess up again.
Leadership Journey: Dev to UX
moved from front-end dev into user experience over the years.
asked for support and recieved it openly. i’ve been able to make
great things with great people because we work together.
Leadership Journey: Promotive
design
prototype
code
Leadership Journey: 3point5
simple wireframe
design
code
Leadership Journey: Store
wireframes (14 screens)
design theming (4 brand designs)
interaction rules
admin integration strategy
code
Leadership Journey: Admin
wireframe
design patterns, standards
interaction rules
Leadership Journey: Expert Profiles
wireframes (many)
prototype (client roadshow, user test)
user interviews, interaction testing
design
interaction rules / usability
long term roadmap strategy
Leadership Journey: Come out from under the covers
do I know everything about leadership. no. i’m just getting started.
i’m grateful for what i’ve learned so far and hope to continue to
share it with you in the future.
Creatively Inspired: The Great Discontent
strive to be creatively inspired and lead.
http://twominuteswithtgd.com/
Thank you.
benpeck.com
@benpeck
experticity.com
@experticity

More Related Content

Similar to Undercover ux

devops - what's missing? what's next?
devops - what's missing? what's next?devops - what's missing? what's next?
devops - what's missing? what's next?Andrew Shafer
 
Building Character: Creating Consistent Experiences With Design Principles- ...
Building Character: Creating Consistent Experiences With Design Principles-  ...Building Character: Creating Consistent Experiences With Design Principles-  ...
Building Character: Creating Consistent Experiences With Design Principles- ...Mad*Pow
 
Become a ux_leader
Become a ux_leaderBecome a ux_leader
Become a ux_leaderPrasad Khose
 
Design Leadership Keynote at Interaction South America 2017
Design Leadership Keynote at Interaction South  America 2017Design Leadership Keynote at Interaction South  America 2017
Design Leadership Keynote at Interaction South America 2017Anderson Gomes da Silva
 
How Design Triggers Transformation presented by Tjeerd Hoek
How Design Triggers Transformation presented by Tjeerd HoekHow Design Triggers Transformation presented by Tjeerd Hoek
How Design Triggers Transformation presented by Tjeerd Hoekfrog
 
Design Thinking talk
Design Thinking talkDesign Thinking talk
Design Thinking talkGlyn Britton
 
LTUX JHB - An Empathetic Servant Leader
LTUX  JHB - An Empathetic Servant LeaderLTUX  JHB - An Empathetic Servant Leader
LTUX JHB - An Empathetic Servant Leaderltux-jhb
 
Are You An User Experience Designer
Are You An User Experience DesignerAre You An User Experience Designer
Are You An User Experience DesignerVinay Mohanty
 
Ici magazine
Ici magazine Ici magazine
Ici magazine Schani B
 
How to NOT Design
How to NOT DesignHow to NOT Design
How to NOT DesignEva Willis
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developersNick Myers
 
Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...
Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...
Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...Seattle Interactive Conference
 
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?Moving UX into a Position of Corporate Influence: Whose Advice Really Works?
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?Richard Anderson
 
Partnering with Key Stakeholders in UX Strategy
Partnering with Key Stakeholders  in UX StrategyPartnering with Key Stakeholders  in UX Strategy
Partnering with Key Stakeholders in UX Strategyuxhow
 
Product management festival 2015
Product management festival 2015Product management festival 2015
Product management festival 2015Roland Butler
 
Understanding personal responsibility as key to successful projects
Understanding personal responsibility as key to successful projectsUnderstanding personal responsibility as key to successful projects
Understanding personal responsibility as key to successful projectsTowo Toivola
 

Similar to Undercover ux (20)

devops - what's missing? what's next?
devops - what's missing? what's next?devops - what's missing? what's next?
devops - what's missing? what's next?
 
Building Character: Creating Consistent Experiences With Design Principles- ...
Building Character: Creating Consistent Experiences With Design Principles-  ...Building Character: Creating Consistent Experiences With Design Principles-  ...
Building Character: Creating Consistent Experiences With Design Principles- ...
 
Become a ux_leader
Become a ux_leaderBecome a ux_leader
Become a ux_leader
 
Design Leadership Keynote at Interaction South America 2017
Design Leadership Keynote at Interaction South  America 2017Design Leadership Keynote at Interaction South  America 2017
Design Leadership Keynote at Interaction South America 2017
 
How Design Triggers Transformation presented by Tjeerd Hoek
How Design Triggers Transformation presented by Tjeerd HoekHow Design Triggers Transformation presented by Tjeerd Hoek
How Design Triggers Transformation presented by Tjeerd Hoek
 
Design Thinking talk
Design Thinking talkDesign Thinking talk
Design Thinking talk
 
LTUX JHB - An Empathetic Servant Leader
LTUX  JHB - An Empathetic Servant LeaderLTUX  JHB - An Empathetic Servant Leader
LTUX JHB - An Empathetic Servant Leader
 
Are You An User Experience Designer
Are You An User Experience DesignerAre You An User Experience Designer
Are You An User Experience Designer
 
Managing UX Design(ers)
Managing UX Design(ers)Managing UX Design(ers)
Managing UX Design(ers)
 
Ici magazine
Ici magazine Ici magazine
Ici magazine
 
How to NOT Design
How to NOT DesignHow to NOT Design
How to NOT Design
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developers
 
Bootstrap 2.0 - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0 - social media tulsa 2013
 
Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...
Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...
Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...
 
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?Moving UX into a Position of Corporate Influence: Whose Advice Really Works?
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Partnering with Key Stakeholders in UX Strategy
Partnering with Key Stakeholders  in UX StrategyPartnering with Key Stakeholders  in UX Strategy
Partnering with Key Stakeholders in UX Strategy
 
Product management festival 2015
Product management festival 2015Product management festival 2015
Product management festival 2015
 
The End of my Career
The End of my CareerThe End of my Career
The End of my Career
 
Understanding personal responsibility as key to successful projects
Understanding personal responsibility as key to successful projectsUnderstanding personal responsibility as key to successful projects
Understanding personal responsibility as key to successful projects
 

Undercover ux