Governance and Nation-Building in Nigeria: Some Reflections on Options for Po...
Agile & UX
1. Agile & UX
(aka license to misinterpret order into chaos)
Vanessa Kirby, Head of UX, M&S
2.
3.
4.
5. Ramblings & ruminations
• Why we struggle…
– Left vs Right
– Purple cows vs good enough
– Manifesto
• Make the ‘rules’ work…
– Culture & lingo
– Lining your ducks up
– Enabling the inhibited
– Circling back
– Nurturing
– Sprinting
7. Effective user experience is a
balance. . . collaboration
BUSINESS
needs
--------------------
--------------------
BRAND
& marketing
--------------------
TECHNOLOGY
& interaction
USER
needs
--------------------
8.
9. WHAT WE’RE TRYING TO
DO…
“where the imaginative & the
functional fuse & become
indistinguishable”
Milton Glaser
13. individuals and interactions over processes and tools
customer collaboration over contract negotiation
working software over comprehensive documentation
responding to change over following a plan
Simplicity
- the art of maximizing the amount of work not done -
is essential.
14.
15. Can ‘good enough’ really live alongside this fast pace, advancing
technology world…?
18. Same culture. Same values. Talking the
same language.
To try and unite different parties – make
sure that there are mediators and
supporters.
Culture & lingo
19. Speak the ‘users’ language (ahem)…..
18
Site map [sahyt map] noun
Epic [ep-ik] adjective
User Journey [yoo-zer jur-nee] adjective
Lofi proto, Hifi proto
[lo fi-del-i-tee, fahy proh-tuh-tahyp] noun
Information Architect
[in-fer-mey-shuh’n ahr-ki-tek-cher ] noun
Architecture diag
ERD
Fancy flow chart
Um. Prototype.
Chap who wireframes
(NOT who builds the database
schema)
20. 20
▪ Have the fundamentals in place:
- Know WHY!
- Personas
- Style guides
- Templates/patterns
▪ Use the tools to help:
- Baseball cap & headphones
- Axure/Techsmith/Silverback/Sketch/Prototpie ….
- Guerilla vs Ethno
- Bullshit card
▪ Show – don’t tell (so get your lingo right…)
▪ Make a geek your best friend
Line up your ducks
21. Personas are a practical design tool
• Agree, document and communicate who your target users are.
• Merge many sources of data and opinion into format that suits the
task of design.
• Use personas to…
• Write specific stories
• Build consensus
• Set targets
• Formulate and validate new ideas
• Control feature lists
• Solve political wrangling….
22.
23. Story telling…. (jobs to be done…)
23
As a user I want to
display my work
experience so that
advertisers will contact
me
As Lenny I want to
display my work
experience so that
advertisers will contact
me
As Penny I want a
quick CV so that I
stand out from the
crowd
As Goldie I want to
show my transferable
skills so that
advertisers won’t
dismiss me
This…
Becomes….
24. We’re all creative. Some access it better.
The blocker is inhibition ( I don’t want to look a fool)
Adulthood confines us (draw a picture of your neighbour….)
Trust plays a huge part in this.
Enable foolishness
28. You don’t have to be good at
everything…
You’re not alone
29. 29
“A photographer went to a
socialite party in New York.
As he entered the front door, the
host said ‘I love your pictures –
they’re wonderful; you must have
a fantastic camera.’
He said nothing until dinner was
finished, then: ‘That was a
wonderful dinner; you must have
a terrific stove.”
– Sam Haskins
30. 30
▪ Use the right resource at the right time
▪ Come back together regularly (& frequently)
▪ Show & Tell
▪ Use them for reviews
▪ Like minds – different perspective
▪ Feel empowered/inspired
▪ Look for support outside your sprint
Nurture
31. 31
▪ Have a Phase 0 …..
▪ Do the hardest things first
▪ 2 to 4 iterations ahead
▪ Claw in time when others are focused elsewhere
▪ Different stream for testing
▪ Get over face to face
▪ Be driven by insights (not research)
▪ Get the UX points on the stories
Sprint ahead
