Event Management

1. Framework for Developing an
Event Concept Paper (5Ws and
1H)

2. Elements Details of the Event Concept
(What) Type of Event Benny’s 7th Birthday Party
(Why) Purpose/Objectives This is a once-in-a-lifetime event and it has
been a family tradition to celebrate every
member’s transition to adulthood. The
birthday party aims to give Benny a fun
and memorable celebration of this
important day.
(Who) The Organizers
Target Participants
Target Performers (if any)
Target Sponsors
Benny’s immediate family members will
organize the party with the help of an
event planner, One hundred (100) guests
are expected to attend, mostly family and
friends. A guest list will be prepared.
(Where) Criteria for the Venue Selection
Place/Venue Options
The venue must be in Datamex College of
Saint Adeline and can accommodate 100
guests, with a stage and a dance floor.
Options:
3rd Floor, Max’s Restaurant, 10th Ave,
Caloocan City
2nd Floor Vikings, SM Mall of Asia

3. Elements Details of the Event Concept
(When) Date and Time of Events in
MM/DD/YYYY Day-Time Format
January 24, 2023 (Tuesday) 6:00 p.m.
(Note that it is important to indicate the
month, day, year and starting time of the
event. A program detailing the schedule
of speeches and performances will be
prepared at a later time.)
(How much) Resources and Costs
Sources of Fund
Expenses
P100,000.00 with the following
breakdown:
P500.00 x 110 pax (with 10% contingency)
=
P55,000.00 for food and venue
P45,000.00 for cake, sound system,
invitation, photography, and
miscellaneous.

4. Seatwork 2
• Create your own Event Concept paper by
filling out this table:

5. Elements Details of the Event Concept
(What) Type of Event
(Why) Purpose/Objectives
(Who) The Organizers
Target Participants
Target Performers (if any)
Target Sponsors
(Where) Criteria for the Venue Selection
Place/Venue Options
(When) Date and Time of Events in
MM/DD/YYYY Day-Time Format
(How much) Resources and Costs
Sources of Fund
Expenses