The document discusses several photos of a male model promoting clothing. It notes that: 1) The plain white background allows the model to stand out and receive the audience's full attention. 2) The model's pose and positioning are meant to appear manly, which is intended to make the target audience want to look like the model or wear the clothes he is promoting. 3) Details like shadows are removed and backgrounds are kept plain white so the focus remains solely on the model, his clothes, and masculine pose.

1. Lewis

2. This photo works well as the model is giving
the target audience direct address what
allows the model and the target audience to
have a personal relationship.
The way the background is a plain white
allows the model to stand out and also
allows the model to get the audiences full
attention.
In the photo there is a shadow what borders
the models head . This shadow can be
removed in Photoshop and a different
coloured background can be added to make
the photo stand out much more.
In the photo the position of the model
matches his clothes as the shirt is classy and
smarty and this goes with the stereotypical
smart pose of the model.

3. This photo works well as the model
is giving the target audience direct
address what allows the model and
the target audience to have a
personal relationship.
The position of the model is
consistent through out the photos.
This is because the way the model is
stood and the way the models
hands are pulling his shirt shows
manliness. By making the photos
look manly it makes the target
audience want to be or wear the
clothes the model wears.
The background is dull and plain
white this is because the model
stands out more on a plain
background and all the attention is
given to the model.

4. In this photo the clothes what are worn are
very casual and not exciting. This was done on
purpose so the model gets all the attention
from the audience .
The background is a plain white wall what is dull
and boring. As I stated before this was done on
purpose so the model is given all the attention
from the target audience .
The way the model is positions also shows
manliness . By making the model look manly it
makes the target audience want to look like him
or wear the clothes he does.

5. This photo works well as the model is giving
the target audience direct address what
allows the model and the target audience to
have a personal relationship.
The way the model is position is a very manly
and muscular position what can suggest to
the target audience that the model is manly.
Because of the clothes worn and the
positioning of the model suggests to the
target audience that if you wear these
clothes you will be manly. This makes the
target audience wan to go out wearing these
clothes .
The way the model is positions it makes the
photo look like a lot is going on and that
makes the audience focus on the model.

6. This photo works well as there is a clear and
boring background what makes the target
audience just look at the model and the
position he is in.
The photo is clear and there is a small area of
shadow what borders the models head what
can be removed on Photoshop. When the
shadow is removed a clear background will be
added.
The model gives the target6 audience direct
address what allows the audience and the
model to make personal relationship or a
connection.
In the photo the model is wearing very casual
and stylish clothes what also helps create a
personal relationship as the target audience
may inspire or want to wear the clothes the
model wears .