This presentation includes a brief introduction,Swot analysis,PESTLE analysis and Porters Five Force Model of Mc Donalds India

1. Mc Donald’s

2. CONTENTS
Introduction01
SWOT analysis02
PESTLE analysis03
Porters Five Force Model04

3. INTRODUCTION

4. Timeline
1940
Filed for a trademark
on a new logo—an
overlapping, double-
arched "M" symbol.
Used it in the year
1968, when the
company was favored
a U.S. trademark
1961
McDonald's
introduced its
"Forever Young"
brand by redesigning
all of its restaurants.
2006
.
2013
.
2019
McDonald's
Corporation is
an American fast
food company,
founded in 1940
as a restaurant.
McDonald's has also
launched
a defamation suit which
has been described as
"the biggest corporate PR
disaster in history”
McDonald’s buys out Vikram
Bakshi; temporarily shuts
over 160 outlets.

5. SWOT ANALYSIS

6. S
W
O T
STRENGHTS
• Largest fast food
market share.
• QSCV.
• Locally adapted food
menus.
• Children targeting.
OPPORTUNITIES
• Increasing demand
for fast food.
• Home meal delivery.
WEAKNESSES
• New innovations.
• Unhealthy fast food.
• Negative publicity.
.
THREATS
• Trends towards healthy
eating.
• Local fast food
restaurant chains.
• Currency fluctuations.
• Lawsuits against Mc
Donald's.

7. PESTEL ANALYSIS

8. • Profit margins.
• Price ceiling.
• Expansion issues.
POLITICAL FACTORS
• Consumer diversity
management.
• Purchasing power.
• Tax Regulations.
ECONOMIC FACTORS
• Demographics.
• Religious barriers.
• Constant upgradation.
•
TECHNOLOGICAL
FACTORS
• Physical terrain.
• Climatic conditions.
• Environmental friendly.
ENVIRONMENTAL FACTORS
SOCIAL FACTORS
LEGAL FACTORS

9. PORTER’S FIVE FORCE
MODEL

10. 1
2
3
4
5
Entry of new Competitors
Bargaining Power Of Suppliers
Bargaining Power of Buyers
Threat of Substitutes
Rivalry between firms
of same sector

11. THANK YOU