This document summarizes the results of ITM Power's awareness campaign as of December 8, 2010. It discusses the company's press coverage in major UK publications, participation in 27 events including 15 with exhibition booths and 12 presentations, tripling of its contact database to nearly 4,000 contacts, 41 regulatory announcements including 18 new HOST trial partners, increased analyst coverage from multiple firms, over 5,000 average monthly website visits including many from overseas, viral marketing through social media generating over 500,000 YouTube views, and an upcoming iPhone app to further engage visitors. The CEO states that effective communications have been central to repositioning ITM Power over the last year.

1. Awareness Campaign
Results to 8th Dec 2010
ITM POWER | Final ResultsCampaign
ITM POWER | Awareness Presentation, 30 July 2010

2. Awareness Campaign: Press Coverage
Press Coverage
ITM Power in the nationals
• The Times (week long trial)
• The Times; Smart Cities
• The Independent
ITM POWER | Final ResultsCampaign
ITM POWER | Awareness Presentation, 30 July 2010

3. Events: Exhibited and Presented
Total of 27 events
• 15 we had a stand and products
• 12 were presentations
• 7 were overseas
ITM POWER | Final ResultsCampaign
ITM POWER | Awareness Presentation, 30 July 2010

4. Increased Contact Details
Tripled our contacts database
• Created via shows, meetings, website and telephone enquiries
• Most contacts made in August – ahead of Open Day
• Currently just under 4,000 contacts
ITM POWER | Final ResultsCampaign
ITM POWER | Awareness Presentation, 30 July 2010

5. RNS Announcements
Regulated News Service Announcements
• 41 RNS announcements
• 18 HOST trial partners announced
As of 8.12.10
ITM POWER | Final ResultsCampaign
ITM POWER | Awareness Presentation, 30 July 2010

6. Awareness Campaign: Analyst Coverage
Research Notes
Increasing coverage; building investor awareness
• Panmure Gordon Research Note
• Panmure Gordon 14 Morning Notes
• Panmure Gordon Monthly Blue Book
• Allenby Capital Note and Update
• City Insights Note
ITM POWER | Final ResultsCampaign
ITM POWER | Awareness Presentation, 30 July 2010

7. Website
Website Snapshot
• New Website launched April
• Average of just over 5,000 visits per month
• Average 3,000 are new visitors per month
ITM POWER | Final ResultsCampaign
ITM POWER | Awareness Presentation, 30 July 2010

8. Website | Global Awareness
Website Snapshot
• Increase in visits from overseas
• Top two are always UK then USA
• Others include:
• Denmark
• Germany
• France
• Canada
• India
• Netherlands
• Greece
• Italy
• Spain
• Russia
ITM POWER | Final ResultsCampaign
ITM POWER | Awareness Presentation, 30 July 2010

9. Social Media
Social Media icons added to homepage
Resulted in huge viral marketing (free)
• YouTube:
97,683 views of our channel.
530,362 views of videos
• Flickr:
100 images uploaded for press.
914 views
• Twitter:
121 Followers
• LinkedIn:
42 Followers
• Facebook:
41 Followers
ITM POWER | Final ResultsCampaign
ITM POWER | Awareness Presentation, 30 July 2010

10. Coming Soon …………….
iPhone WebApp
For 3G online convenience
• Product focussed
• For visitor navigation
• And more……
ITM POWER | Final ResultsCampaign
ITM POWER | Awareness Presentation, 30 July 2010

11. Awareness Campaign
Results to 8th Dec 2010
An effective communications strategy
has been central to the repositioning
of ITM Power over the last year.
What could be more important for a company
than a dialogue with its investors, customers,
suppliers and industry observers.
Dr Graham Cooley,
CEO, ITM Power Plc
ITM POWER | Final ResultsCampaign
ITM POWER | Awareness Presentation, 30 July 2010