2. Background information
Richard Morrison is one of the most accomplished title sequence designers whose
career spans over four decades. Morrison started his career working at a production
studio. He assisted Binder with the production of the main title sequence of one of the
Bond movies, which led him to pursue movie title design. He got his first "lucky break" in
1979, when director Franc Roddam asked him to design the main title for Quadrophenia.
3. Catalogue of Richard Morrison
BRAZIL 1985
Batman 1989
HIGH FIDELITY 2000
THE DREAMERS 2003
SWEENEY TODD 2007
4. http://www.watchthetitles.com/articles/0091-
Sweeney_Todd_The_Demon_Barber_of_Fleet_Street
Sweeney Todd
The typography in this title sequence is not very effective as it is
small, in a normal font and the background pictures and effects draw
your attention away from the writing. The way the title of the film
appears in red after there is a big pile of blood this shows that the
film is going to be a horror. The sound of the thunder and lightning
gives the title sequence a spooky but realistic theme. I think Richard
Morrison wanted to pull the audience away from the typography so
that you could follow the trail of blood throughout the sequence and
start asking questions about the film. For example whose blood is it?
Or why is this person bleeding?
Title designer Richard Morrison says he wanted to pull the viewer
into the movie before it even started: “The main idea was to make
the sequence itchy and yet grand“.
5. http://www.watchthetitles.com/articles/0092-
The_Dreamers
The Dreamers
The typography for this title sequence is very dull and has no design to it. I still got
drawn to the writing as the picture in the background does not give you any
indication of what the film is going to be like. Also the typography is big and bold
so that you notice the stars in the film. From this title sequence it gives you know
information about the film and it would not grab my attention to watch this film.
Richard Morrison says he did not want to give away what the film was about but
thought the audience could realize what they were looking at. Although in the
sequence I felt the position of the audience were feeling like they were falling
down the tower.