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Understanding youth

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Understanding youth

  1. 1. Understanding youth <br />From <br />Mehul Makasana <br />
  2. 2. Introduction <br />Worlds highest youths in India [below 30 age, they are 700million people in India]<br />Success drives youngsters today<br />Television emerges the biggest engager, with average time spent a day at over <br />India's youth population grew at over 2% to 459 million in 2009 ( Age 13-35) and iterate youth constitute around three-fourths, numbering 333 million<br />
  3. 3. Global trend in youth<br />Social networking websites becomes popular as it provides easy information and connectivity without limitations<br />Youth becomes gadget lover<br />Youth today highly ambitious<br />Take money as a status symbol<br />Just do it kind of attitude<br />Want to be independent <br />Individual decision maker<br />
  4. 4. Indian youth trend<br />"eco-cool“<br />"dikhawa" (showoff)<br />"looking ugly" is cool! (among In'glo'dians)<br />"innovate ur words!"...in mobile / I'm text-talk<br />
  5. 5.
  6. 6. Factors Determining Youth Behavior<br />Socio-economic status<br />Educational levels<br />Place of stay<br />Presence of media<br />Freedom ( In terms of taking decisions )<br />Culture and Traditions<br />Youth icons<br />Friends and Family <br />
  7. 7. Indian Youth Lifestyle <br />Wearing fashionable clothes is important for a large segment of the youth.<br />
  8. 8.  Being "desi" is becoming yammi..."be proud of your root"<br />
  9. 9. Indian youth like to have readily available food like fast food which is time saving for them<br />
  10. 10. Indian youth entertainment…<br />
  11. 11. First preference <br />Source :- Indian youth report 2008 by kaustav sengupta<br />
  12. 12. Objectives<br />To know the situation and need of youth.<br />To know the behavior of youth in various aspects. <br />To know their lifestyle.<br />To know their various habits like eating, entertainment, clothing style, etc…<br />
  13. 13. Thank You<br />

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