Two social media campaigns; one from the big boys and the other from a little girl who did a big thing.

1. Social
Social
Media
Two social media campaigns; one
from the big boys and the other
from a little girl who did a big thing.

3. Random acts of crazy kindness

4. I teach homeless children to surf

5. Show us how crazy you are

6. Show us how crazy you are

7. Face to face with fans on Facebook

8. Tweet it on Twitter

9. Show it on Youtube

10. Post it on Flickr

11. Justin Beiber
Lady Gaga
Katy Perry
Psy (Gangnam Style)
Martha Payne
Famous throughout the interweb

12. Martha
Payne?

13. This is Martha

14. This is Martha’s lunch

15. This is Martha’s Blog

16. This is Martha’s Blog
Started as a school writing
project, the blog is written under
the pseudonym “VEG” (Veritas
Ex Gustu – truth from tasting),
with the subtitle...
“One primary school pupil's daily
dose of school dinners”.
Started as a school writing
project, the blog is written under
the pseudonym “VEG” (Veritas
Ex Gustu – truth from tasting),
with the subtitle...
“One primary school pupil's daily
dose of school dinners”.

17. This is Martha’s Blog
It features daily entries on the £2
school meal that Martha has
chosen that day, her thoughts on
the food and its quality, a count
of the number of hairs, a health
rating, a picture, and marks out
of 10 based on a “Food-o-Meter”.
It features daily entries on the £2
school meal that Martha has
chosen that day, her thoughts on
the food and its quality, a count
of the number of hairs, a health
rating, a picture, and marks out
of 10 based on a “Food-o-Meter”.

18. This is Martha’s Blog
The first full entry featured a
picture of a slice of pizza and a
single potato croquette,
alongside some sweetcorn and a
cupcake for desert.
She said;
“The good thing about this blog is
Dad understands why I am
hungry when I get home.”
The first full entry featured a
picture of a slice of pizza and a
single potato croquette,
alongside some sweetcorn and a
cupcake for desert.
She said;
“The good thing about this blog is
Dad understands why I am
hungry when I get home.”

19. This is Martha’s Blog
The first full entry featured a
picture of a slice of pizza and a
single potato croquette,
alongside some sweetcorn and a
cupcake for desert.
She said;
“The good thing about this blog is
Dad understands why I am
hungry when I get home.”
The first full entry featured a
picture of a slice of pizza and a
single potato croquette,
alongside some sweetcorn and a
cupcake for desert.
She said;
“The good thing about this blog is
Dad understands why I am
hungry when I get home.”

20. This is Martha’s Blog
The blog hit local and then
national headlines, after gaining
support from chef and school
meals campaigner Jamie Oliver,
who tweeted; “Shocking but
inspirational blog. Keep going,
big love from Jamie x”
The blog hit local and then
national headlines, after gaining
support from chef and school
meals campaigner Jamie Oliver,
who tweeted; “Shocking but
inspirational blog. Keep going,
big love from Jamie x”

21. This is Martha’s Blog
Martha also began featuring
pictures sent to her by children in
Germany, Japan, Spain, Taiwan
and the USA.
The resultant traffic generated
media interest, with Martha
featuring as a guest on BBC
Radio 4's You and Yours.
Martha also began featuring
pictures sent to her by children in
Germany, Japan, Spain, Taiwan
and the USA.
The resultant traffic generated
media interest, with Martha
featuring as a guest on BBC
Radio 4's You and Yours.

22. This is Martha’s Blog
Martha also began featuring
pictures sent to her by children in
Germany, Japan, Spain, Taiwan
and the USA.
The resultant traffic generated
media interest, with Martha
featuring as a guest on BBC
Radio 4's You and Yours.
Martha also began featuring
pictures sent to her by children in
Germany, Japan, Spain, Taiwan
and the USA.
The resultant traffic generated
media interest, with Martha
featuring as a guest on BBC
Radio 4's You and Yours.

23. This is Martha’s Blog
After NeverSeconds went viral,
Martha's father met with the
school council, which announced
that all students would be
allowed unlimited servings of
fruit, vegetables and bread.
After NeverSeconds went viral,
Martha's father met with the
school council, which announced
that all students would be
allowed unlimited servings of
fruit, vegetables and bread.

24. This is Martha’s Blog
With the revenue from generated
from her story, Martha decided to
donate the money to the charity
Mary's Meals.
Starting with £50 given by a
magazine for the publishing
rights to her images for a feature.
With the revenue from generated
from her story, Martha decided to
donate the money to the charity
Mary's Meals.
Starting with £50 given by a
magazine for the publishing
rights to her images for a feature.

25. This is Martha’s Blog
Martha set an original target in
her 19th blog post of £7,000 on
Just Giving. By mid-June 2012
more than £90,000 had been
raised, which the charity used to
build a new kitchen at the 1,963-
pupil Lirangwe Primary School in
Blantyre, Malawi.
Martha set an original target in
her 19th blog post of £7,000 on
Just Giving. By mid-June 2012
more than £90,000 had been
raised, which the charity used to
build a new kitchen at the 1,963-
pupil Lirangwe Primary School in
Blantyre, Malawi.

26. This is Martha’s Blog
Martha set an original target in
her 19th blog post of £7,000 on
Just Giving. By mid-June 2012
more than £90,000 had been
raised, which the charity used to
build a new kitchen at the 1,963-
pupil Lirangwe Primary School in
Blantyre, Malawi.
Martha set an original target in
her 19th blog post of £7,000 on
Just Giving. By mid-June 2012
more than £90,000 had been
raised, which the charity used to
build a new kitchen at the 1,963-
pupil Lirangwe Primary School in
Blantyre, Malawi.

27. This is the Martha effect

28. This is the Martha effect

29. NINE year old
blogger gets half a
million page views in
NINE days

30. NINE year old
blogger gets half a
million page views in
NINE days
UPDATE: As of 5.00pm
GMT on Thursday 2nd
May 2013, it’s reached
over nine and a half
million page views
UPDATE: As of 5.00pm
GMT on Thursday 2nd
May 2013, it’s reached
over nine and a half
million page views

31. NINE year old
blogger gets half a
million page views in
NINE days
UPDATE: As of 5.00pm
GMT on Thursday 2nd
May 2013, it’s reached
over nine and a half
million page views
UPDATE: As of 5.00pm
GMT on Thursday 2nd
May 2013, it’s reached
over nine and a half
million page views
It’s also turned into a global
phenomenon that has inspired fans
and followers all over the world,
from Argyle to Brazil to Malawi to
San Diego, to question what their
schools are dishing up every day.
Plus a book has been written about
her story and the proceeds from it
go to feed children in Malawi.
It’s also turned into a global
phenomenon that has inspired fans
and followers all over the world,
from Argyle to Brazil to Malawi to
San Diego, to question what their
schools are dishing up every day.
Plus a book has been written about
her story and the proceeds from it
go to feed children in Malawi.