Linked Business is an interactive platform that collects and organizes information from public sources to provide comprehensive reports on Greek companies. It uses this smart information to generate sales leads, perform know-your-customer checks, and automate digital onboarding for clients in industries like banking, telecommunications, and construction. Case studies highlight how the platform helped increase sales, reduce risks, and streamline digital onboarding processes for clients.

1. empowering
organizations to achieve
evidence-based
calculated risk growth

2. Award-winning Linked Business Platform
is an interactive super-registry,
which collects, homogenizes and orchestrates
information from open government sources,
producing the most comprehensive smart report
for all Greek companies.
Linked Business smart information is used for a
wide range of needs related to sustainable B2B
business development. Main services include
KYC
B2B
Sales
Leads
Business
Digital
Onboarding
In a nutshell

3. Member of Qualco Group
Attract Onboard Retain X-Sell
Sales & Marketing
Do Business Lend Manage Liquidate
CRM Credit NPL Legal
Smart Information at all stages of the Customer Lifecycle
Utilities
Corporate
Financial Services
Servicers & Lawyers
Client
Type
Market Intelligence Tools Business Reporting

4. Understand Past & Predict Future Performance
ABOUT THE SERVICE
Linked Business provides know-your-customer (KYC) services to public or
private bodies and organizations aiming to calculate and reduce risk. This is
especially important for those organizations that manage and invest funds to
support public or private projects. In this instance, Linked Business services are
of paramount importance in delivering to the interested parties rich, smart and
timely information of both lagging and leading indicators, for contractors
seeking to undertake public or private projects.
performance | credit risk | business network | public contracts | debt | auctions | competitiveness

5. Sustainable Growth with the Richest B2B Lead Generation
ABOUT THE SERVICE
Linked Business platform enriches sales leads far beyond contact details and provides
sales qualified leads using the most accurate market segmentation models. Information
includes a rich dataset of complete commercial activity, rich contact details, address
and map location, financial results range, company owners and managers, financial
health flags, and hidden relationships between existing customers and new
opportunities. This smart dataset allows B2B companies to laser-target the ideal
prospects and uncover opportunities such new companies, upsell and cross-sell
opportunities and deep knowledge about the market.
market intelligence metrics | company universe | new business | commercial activity | business location | contact details

6. Instant & Flawless Onboarding Automation
ABOUT THE SERVICE
LB Digital Onboarding is a horizontal service for the Linked Business Suite of
Tools, that simplifies and accelerates the traditional onboarding for new
clients, keeping process costs low and CRM data quality high. The service is
provided using standard HTTP calls to the LB RESTful API. There are several
benefits for organizations using business digital onboarding such as: Simple-
to-no Administration, Reduced Costs, Consistency, Data Quality,
Compliance, Multi-dimensional Knowledge
simple administration | low operational costs | high master data quality

7. Use Cases
Greek Fund
The construction sector is of particular interest since
construction projects are highly complex and can fail
for many reasons. Financing the project and
maintaining effective coordination and time
management are some of the most important factors
driving successful and profitable delivery. Another
critical factor of success is the identity of those
selected to undertake a given project. More
specifically, what is the contractor's economic
footprint, and if the contractor is related to other
successful industry-related companies. Linked
Business has worked with a large Greek Member Fund
in the construction sector with main activity the
granting of guarantees and secondary activities the
granting of loans to the members and real estate
asset management. LB KYC service has helped
reduce risk and uncertainty for the aforementioned
activities and increase transparency by delivering an
enriched and clear view of contractors' financial health
and legal identity.
Multinational Telco
Telcos are typical B2B cases with every single
company as a potential customer. Linked Business
works with a multinational Telco in Greece, providing
rich leads to the sales teams. Information is served
directly inside the salespersons tablets and combines
the aforementioned smart dataset with information
coming from the company’s CRM. Having access to the
LB sales lead generation machine of hybrid market
intelligence, the Telco achieved some outstanding
results in a period of 6 months. KPIs that were
significantly improved using the LB smart information
are sales growth & sales target, customer acquisition
cost, customer churn rate, lead-to-opportunity ratio
and opportunity-to-win ratio, upsell & cross-sell rates,
and incremental sales by campaign. As a result, the
organization managed to:
✓ Double the sales visits
✓ Save 40% on fuel
✓ Gain 1-1,5 hour of extra rest for the salesmen
✓ Increased corporate sales by an astonishing 38%
Systemic Bank
Linked Business works with one of the largest
systemic banks in Greece, serving official information
from government sources to the digital onboarding
process. Business digital onboarding was announced
by the Bank in middle 2021, during the pandemic. The
service enabled automation of business customer
acquisition, accelerating the process and significantly
helping the decongestion of physical branches. A
quick look at the statistics during a period of six
months, highlights the following:
✓ 609 new customers used the service to create a
new business account.
✓ All 609 new accounts were created without a legal
representative having to visit a physical branch.
✓ Average completion time of the process decreased
from a period of days for the traditional
onboarding to an average timespan between 30
seconds – 4 hours for the digital onboarding.
✓ No incomplete or inaccurate data were imported
in the Bank’s CRM for the digital onboarded
customers.
Digital Onboarding
B2B Sales Leads
KYC

8. Trusted by…

9. empowering
organizations to achieve
evidence-based
calculated risk growth
www.linkedbusiness.gr/m
Market pulse (open dashboard)
www.linkedbusiness.gr/n
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