This document outlines an advertising campaign for a watch company. The proposed advertisement tells the story of a watch being passed down through a family over generations. It aims to show that the watch has sentimental value and will last a long time. The goals of the marketing campaign are to increase sales during the holiday season, raise brand awareness, and position the watch as a valuable family heirloom. The document also discusses legal and ethical considerations, a timeline for rolling out different elements of the campaign, and the budget.

1. Watch Advert
By Ryan, Brandon and Mitchell.

2. Our Idea
The idea for our advertisement is a young man, 18 years old,
gets a new watch off his father for his birthday. It shows the
progression through his life, meeting a girl, going on a date,
getting married, having kids and through all of this, he has the
watch on. On his sons 18th birthday, the main character gives
his son a little open box with a watch inside and as we see him
pass the box, he doesn’t have the watch anymore.
This idea will show that the watch will not only last a long
time but it will also have sentimental value and will be able to
be passed down. As the advert will consist of a close family
and will revolve around the watch, it will create the illusion
that the watch brings the family closer and will be an
important and valuable asset of the family.

3. Aims and Objectives
The aims and objectives of this marketing
campaign is to sell the watch for the holiday
seasons whilst its on special offer. Its also to
make people more aware of the company that
creates the product and to create more
awareness of the product itself. Also, its to
create the idea that the watch can be an
important, valuable asset in the family and will
have a sentimental value.

4. Legal and Ethical Issues
Copyright – We have to make sure that any brands
used within the adverts, such as the watch itself, we
have the correct permissions to use them. This can
also vary to the clothes they’re wearing, the food
and drink they’re consuming etc. We have to ensure
that either we have the correct permissions to use
them or we very vaguely show the brands
name/logo. If we cant get the correct permission,
we will make sure that there’s no branding being
shown. We will also have to ensure that the music
we use is either royalty free or we have the
permissions to use it.

5. In our advert, there will be the use of children so
we have to take into account the Children's
Protection Act, such as making sure they aren’t
working for too long and aren't in the way of any
danger or harm.
Also, representations of white families has to be
taken into consideration but this shouldn’t be a
problem as not that much focus is going to be on
the family itself, its going to focus on the watch and
the value of it.

7. Week 1 – The first week the billboards will be released to spread the word straight away, there will also
be a selection of adverts in magazines. Posters will also be released at exclusive venues.
Week 2 – More magazine adverts to appeal to a more specific audience such as males with large
amounts of disposable income. Launch of the Facebook competition “how rich am I?”. TV adverts for the
BPL and the NFL backed up with vaster coverage by posters on buses in major cities.
Week 3 – Adverts in papers and magazines again to appeal the rich and upper class, launch of the main
advert that will be shown in the UK and also customised adverts for in-between NBA and NCAA games
on FOX.
Week 4 – TV adverts for MFF on the BPL and also the NFL, magazine and newspaper adverts in expensive
magazines to target a wealthier market.
Week 5 – Tagg sponsored party in Monaco with officials from formula one and also drivers and other
special/celebrity guests, also an auction to the first new limited edition watch which is a customised
version of the new watch to the highest bidder. Social media pictures from the party showing who was
there and what tag paid for. Newspapers about the party and magazines adverts with celebrity
endorsements and give always of the regular watch to top self made millionaires.
Week 6 – Offers on Facebook, Twitter and Instagram to people who get friends to share or like and the
winner gets announced. Then the release of the watch, by this point the rich and the famous will know
that it is coming and also everyone will know who’s getting one, wants one and can afford one.
Main advert release Thursday 12th November
Watch released Saturday 5th December

8. Budget/Equipment
Camera, Equipment and Lighting - £980 per day.
Costume and Make Up - £389 per day
Editor - £1600 per day.
Sound and Sound editor - £487 per day.
Total Budget: £7000