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BRAZIL OF THE FUTURE:STRATEGIZING WITH THESOCIO-TECHNICALMANAGEMENT APPROACH(*).* Sponsored by CAPESAntonio J. Balloni – C...
BRAZIL AS A WORLD PLAYER Brazil has been consolidating as an emerging player at the complexworld scenario. One of the com...
LACK OF FUTURE:AN IMMINENTCONFLICT The loss of perspective of future directly conflicts with several fields ofthinking an...
MANAGEMENT SOCIETYToffler Waves:the agricultural activity (First Wave, period started at around 10,000 B.C.)andthe indus...
BRAZIL´S “ECONOMIC” TIMELINE
SACRIFICE & “BRAZIL,A COUNTRYOFTHE FUTURE” The “Sacrifice” of the “ Brazil, a Country of the Future” started in thesevent...
PND II:AN UNSUCCESSFUL PLAN Despite all PND II virtues, the determined emancipatory strategywas not enough to promote the...
BRAZIL´S ECONOMY AND SMALLERECONOMIC CYCLES Due to the impossibility of support of Brazil’s economic and socialdevelopmen...
SOCIOTECHNICAL SYSTEMS &SOCIOTECHNICAL MANAGEMENT A sociotechnical approach assures a compatibility of the social andtech...
ABSENCE OF FUTURE AND BRAZIL´SFUTURE The new country’s condition, favorable to the projection of a virtuousfuture, still ...
THE ANSWER: SOCIOTECHNICALMANAGEMENT We (authors), believe that it is necessary the concept ofSociotechnical Management b...
A FINAL COMMENT.1.    Open and lateral dissemination of know-how;2.    Freedom to voice contrary opinions;3.    Frequen...
SUMMARY:WHY SOCIOTECHNICALMANAGEMENT MODEL? Objective of The Participatory Model of a SociotechnicalManagement: the searc...
THANKYOU! Further or any questions in the coffee break and/or toGESITI@cti.gov.br
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Brazil of the future...

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... Brazil has been consolidating as an emerging player at the complex world scenario. One of the common characteristics to the world’s most important nations is being able to “forge”, by means of its own perspective, the future. Decades ago, Brazil already provided evidence of possessing such characteristic, promoting investments for the development of sectors considered relevant to the country, such as: the oil exploration, aerospace research, iron and steel industry, investment in renewable fuels, etc. This tendency has been gradually weakened over the last decades, due to turbulences of economic order. ...

Source: http://repositorio.cti.gov.br/repositorio/bitstream/10691/247/3/Balloni_COM2012-0002_final.pdf

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Brazil of the future...

  1. 1. BRAZIL OF THE FUTURE:STRATEGIZING WITH THESOCIO-TECHNICALMANAGEMENT APPROACH(*).* Sponsored by CAPESAntonio J. Balloni – Center for Information Technology - CTIPaulo J.P. Resende - FINEPAndrew S.Targowski – Western Michigan University; Greece/Athens, May /2012
  2. 2. BRAZIL AS A WORLD PLAYER Brazil has been consolidating as an emerging player at the complexworld scenario. One of the common characteristics to the world’s mostimportant nations is being able to “forge” the future. Decades ago, Brazilalready provided evidence of possessing such characteristic, but thistendency has been gradually weakened, due to turbulences of economicorder. Proposal: reestablishing longer term horizons goals, by theincorporation, at the political agenda, of an approach we callSociotechnical Management and, with aspirations and view of ashared management between government and society.
  3. 3. LACK OF FUTURE:AN IMMINENTCONFLICT The loss of perspective of future directly conflicts with several fields ofthinking and knowledge exploration, such as projection, prospection etc. The non existence of a desired future is a condition incompatible with theplans of development of any nation in the 21st century. The model of Sociotechnical Management presupposes its individuals havegood judgment and choices. How to make good choices without the perspective of a futureresult?
  4. 4. MANAGEMENT SOCIETYToffler Waves:the agricultural activity (First Wave, period started at around 10,000 B.C.)andthe industrial activity (Second Wave, period started at around the 18thcentury) for,subsequent advance in the direction of a knowledge economy (Third Wave- digital, connected, provided with a vast information repository, perhapsinitiated in the 21st century?)The Third Wave is the baseline for the creation of aKnowledge Society.
  5. 5. BRAZIL´S “ECONOMIC” TIMELINE
  6. 6. SACRIFICE & “BRAZIL,A COUNTRYOFTHE FUTURE” The “Sacrifice” of the “ Brazil, a Country of the Future” started in theseventies, when the Brazilian Government was forced to face a worldcrisis, a recessive global scenario deflagrated at the beginning of thedecade by the oil crisis. The II Plano Nacional de Desenvolvimento – Second NationalDevelopment Plan (PND II:1974-1979), was conceived with the purposeof replacing the imports and eventually promoting exportation, so as tosupport the economic conjuncture favorable to the nationaldevelopment, assuring the necessary space for the absorption ofprevious investments and modifying, in the long term, the productivestructure.
  7. 7. PND II:AN UNSUCCESSFUL PLAN Despite all PND II virtues, the determined emancipatory strategywas not enough to promote the development in face of arecessive global scenario. The succeeding plan, the Third National Development Plan (PNDIII: 1979-1985) was jeopardized by the aggravation of nationalmacroeconomic issues, and by Brazil’s inability to pay itsenormous external indebtedness.
  8. 8. BRAZIL´S ECONOMY AND SMALLERECONOMIC CYCLES Due to the impossibility of support of Brazil’s economic and socialdevelopment impulse, the country plunges into a picture ofmacroeconomic crisis, connected to increasingly smaller planning cycles:
  9. 9. SOCIOTECHNICAL SYSTEMS &SOCIOTECHNICAL MANAGEMENT A sociotechnical approach assures a compatibility of the social andtechnical systems, in a participative approach.ĞĐŚŶŝ Ğƚ ƋƵ ƐĐŽŵŵŝ ŵĞŶƚ ƚĂů Ğǀ Ƶ ƐŶĞĞĚƐŬŶŽ ůĞĚŐĞǁŽŽůƚ ƐĂ ŝ ĚĞƚƚ ƚƵ ƐŬŝůůƐ ƐŵĞĐŚĂŶŝ ŵƐ Ɛ
  10. 10. ABSENCE OF FUTURE AND BRAZIL´SFUTURE The new country’s condition, favorable to the projection of a virtuousfuture, still lacks the redemption of the political and economic thinkingconnected to longer terms projections – see the future. Is it possible for us to conceive a fair and participative societywithout choices and decision making for the future beingmade?
  11. 11. THE ANSWER: SOCIOTECHNICALMANAGEMENT We (authors), believe that it is necessary the concept ofSociotechnical Management be disseminated and multipliedamongst Brazilian citizens. The access to information isfundamental and strategic, presenting itself as key resourceunder the optic of the competitive advantage and ofparticipative strategic planning.
  12. 12. A FINAL COMMENT.1.    Open and lateral dissemination of know-how;2.    Freedom to voice contrary opinions;3.    Frequent face-to-face interaction;4.   Making tacit knowledge explicit - Sociotechnical Management;5. Formal and informal organizational support mechanisms and6. The eight key principles-strategies of a sustainable Brazil: seepaper> 1 to 5: adaptapion from Osono /2008> 6: Adaptation from Targowski/2010, co author.
  13. 13. SUMMARY:WHY SOCIOTECHNICALMANAGEMENT MODEL? Objective of The Participatory Model of a SociotechnicalManagement: the search for the state of balance whereradical contradictions coexist Comfort Zone is not allowed: Sociotechnical Management aimsthe creation of healthy tensions and instability Such tensions and instability generates progress andprovokes the attainment of results: a strategic, efficientand effective planning takes place only in such condition.
  14. 14. THANKYOU! Further or any questions in the coffee break and/or toGESITI@cti.gov.br

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