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BRAZIL OF THE FUTURE:                              STRATEGIZING WITH THE                              SOCIO-TECHNICAL     ...
BRAZIL AS A WORLD PLAYER Brazil has been consolidating as an emerging player at the complex  world scenario. One of the c...
LACK OF FUTURE: AN IMMINENTCONFLICT The loss of perspective of future directly conflicts with several fields of  thinking...
MANAGEMENT SOCIETYToffler Waves:the agricultural activity (First Wave, period started at around 10,000B.C.) andthe indus...
BRAZIL´S “ECONOMIC” TIMELINE
SACRIFICE & “BRAZIL, A COUNTRYOF THE FUTURE” The “Sacrifice” of the “ Brazil, a Country of the Future” started in the  se...
PND II: AN UNSUCCESSFUL PLAN Despite all PND II virtues, the determined emancipatory strategy  was not enough to promote ...
BRAZIL´S ECONOMY                            AND           SMALLERECONOMIC CYCLES Due to the impossibility of support of B...
SOCIOTECHNICAL   SYSTEMS  &SOCIOTECHNICAL MANAGEMENT A sociotechnical approach assures a compatibility of the social and ...
ABSENCE OF FUTURE AND BRAZIL´SFUTURE The new country’s condition, favorable to the projection of a virtuous  future, stil...
THE   ANSWER:                     SOCIOTECHNICALMANAGEMENT We (authors), believe that it is necessary the concept of  Soc...
A FINAL COMMENT.1.    Open and lateral dissemination of know-how;2.    Freedom to voice contrary opinions;3.    Frequen...
SUMMARY: WHY SOCIOTECHNICALMANAGEMENT MODEL? Objective of The Participatory Model of a Sociotechnical  Management: the se...
THANK YOU! Further or any questions in the coffee break and/or to  GESITI@cti.gov.br
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Brazil Of The Future 2 - BRAZIL OF THE FUTURE: STRATEGIZING WITH THE SOCIO - TECHNICAL MANAGEMENT A…

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Source: http://repositorio.cti.gov.br/repositorio/bitstream/10691/247/3/Balloni_COM2012-0002_final.pdf


Keywords: Sociotechnical Management, political thinking, innovation, sharing of information, and future.

Abstract: In the course of five centuries, Brazil has emerged from a reality of primitive land and has become a multi-ethnic country, considered today one of the world\'s largest economies. Brazil, with an integrated territory, is aiming to be projected as a relevant player in the complex interplay of world powers. However, the country had its political thinking "caught" by an economic agenda based on increasingly smaller temporal cycles, losing its vision of the desired future. A model of participative management, based on a sociotechnical perspective, represents the opportunity for the emancipation of a political thinking capable of formulating a vision for the long-term future. Within this perspective and, in view of the sociotechnical approach, the present work has as objective of promoting innovation in the thought of the public/private manager, presently consolidated in a short/medium term vision. In this “Participatory Model of Sociotechnical Management”, it is proposed as a tool of change, the sharing of information and the implementation of a common vision, of the future, through the incorporation, by all level of Brazilian educational system and its societal decision-making, the key principles-strategies of a sustainable Brazil, to the Brazilian citizens.

Submission: October 06, 2011.
Acceptance: December 12, 2011

* Sponsored by: CAPES/BR (Coordination for the Improvement of Higher
Education Personnel - Brazil)

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Brazil Of The Future 2 - BRAZIL OF THE FUTURE: STRATEGIZING WITH THE SOCIO - TECHNICAL MANAGEMENT A…

  1. 1. BRAZIL OF THE FUTURE: STRATEGIZING WITH THE SOCIO-TECHNICAL MANAGEMENT APPROACH (*).* Sponsored by CAPES Antonio J. Balloni – Center for Information Technology - CTI Paulo J.P. Resende - FINEP Andrew S. Targowski – Western Michigan University; Greece/Athens, May /2012
  2. 2. BRAZIL AS A WORLD PLAYER Brazil has been consolidating as an emerging player at the complex world scenario. One of the common characteristics to the world’s most important nations is being able to “forge” the future. Decades ago, Brazil already provided evidence of possessing such characteristic, but this tendency has been gradually weakened, due to turbulences of economic order. Proposal: reestablishing longer term horizons goals, by the incorporation, at the political agenda, of an approach we call Sociotechnical Management and, with aspirations and view of a shared management between government and society.
  3. 3. LACK OF FUTURE: AN IMMINENTCONFLICT The loss of perspective of future directly conflicts with several fields of thinking and knowledge exploration, such as projection, prospection etc. The non existence of a desired future is a condition incompatible with the plans of development of any nation in the 21st century. The model of Sociotechnical Management presupposes its individuals have good judgment and choices. How to make good choices without the perspective of a future result?
  4. 4. MANAGEMENT SOCIETYToffler Waves:the agricultural activity (First Wave, period started at around 10,000B.C.) andthe industrial activity (Second Wave, period started at around the 18thcentury) for,subsequent advance in the direction of a knowledge economy (ThirdWave - digital, connected, provided with a vast information repository, perhapsinitiated in the 21st century?)The Third Wave is the baseline for the creation of aKnowledge Society.
  5. 5. BRAZIL´S “ECONOMIC” TIMELINE
  6. 6. SACRIFICE & “BRAZIL, A COUNTRYOF THE FUTURE” The “Sacrifice” of the “ Brazil, a Country of the Future” started in the seventies, when the Brazilian Government was forced to face a world crisis, a recessive global scenario deflagrated at the beginning of the decade by the oil crisis. The II Plano Nacional de Desenvolvimento – Second National Development Plan (PND II:1974-1979), was conceived with the purpose of replacing the imports and eventually promoting exportation, so as to support the economic conjuncture favorable to the national development, assuring the necessary space for the absorption of previous investments and modifying, in the long term, the productive structure.
  7. 7. PND II: AN UNSUCCESSFUL PLAN Despite all PND II virtues, the determined emancipatory strategy was not enough to promote the development in face of a recessive global scenario. The succeeding plan, the Third National Development Plan (PND III: 1979-1985) was jeopardized by the aggravation of national macroeconomic issues, and by Brazil’s inability to pay its enormous external indebtedness.
  8. 8. BRAZIL´S ECONOMY AND SMALLERECONOMIC CYCLES Due to the impossibility of support of Brazil’s economic and social development impulse, the country plunges into a picture of macroeconomic crisis, connected to increasingly smaller planning cycles:
  9. 9. SOCIOTECHNICAL SYSTEMS &SOCIOTECHNICAL MANAGEMENT A sociotechnical approach assures a compatibility of the social and technical systems, in a participative approach. ĐŽŵ ŵ ŝ ŵ ĞŶ ƚ ƚ ŵ ĞĐŚĂŶŝ ŵ Ɛ Ɛ Ŭ ǁů ŶŽ ĞĚŐĞ ǀ Ăů ĞƐ Ƶ Ɛ ŝů Ŭ ůƐ ƚĞĐŚŶŝ ĞƐ ƋƵ ƚŽŽů Ɛ Ăƚƚŝ ĚĞƐ ƚƵ ŶĞĞĚƐ
  10. 10. ABSENCE OF FUTURE AND BRAZIL´SFUTURE The new country’s condition, favorable to the projection of a virtuous future, still lacks the redemption of the political and economic thinking connected to longer terms projections – see the future. Is it possible for us to conceive a fair and participative society without choices and decision making for the future being made?
  11. 11. THE ANSWER: SOCIOTECHNICALMANAGEMENT We (authors), believe that it is necessary the concept of Sociotechnical Management be disseminated and multiplied amongst Brazilian citizens. The access to information is fundamental and strategic, presenting itself as key resource under the optic of the competitive advantage and of participative strategic planning.
  12. 12. A FINAL COMMENT.1.    Open and lateral dissemination of know-how;2.    Freedom to voice contrary opinions;3.    Frequent face-to-face interaction;4.   Making tacit knowledge explicit - SociotechnicalManagement;5. Formal and informal organizational support mechanisms and6. The eight key principles-strategies of a sustainable Brazil: seepaper> 1 to 5: adaptapion from Osono /2008> 6: Adaptation from Targowski/2010, co author.
  13. 13. SUMMARY: WHY SOCIOTECHNICALMANAGEMENT MODEL? Objective of The Participatory Model of a Sociotechnical Management: the search for the state of balance where radical contradictions coexist Comfort Zone is not allowed: Sociotechnical Management aims the creation of healthy tensions and instability Such tensions and instability generates progress and provokes the attainment of results: a strategic, efficient and effective planning takes place only in such condition.
  14. 14. THANK YOU! Further or any questions in the coffee break and/or to GESITI@cti.gov.br

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