2. Introduction Technical Business 1 Business 2 For Kids Social
2007/2010
1989 2001
3. Introduction Technical Business 1 Business 2 For Kids Social
User Interface – Death of D-pad
4. Introduction Technical Business 1 Business 2 For Kids Social
Connectivity
5. Introduction Technical Business 1 Business 2 For Kids Social
Relatively open SDK
6. Introduction Technical Business 1 Business 2 For Kids Soical
7. Introduction Technical Business 1 Business 2 For Kids Social
Portable game market
8. Introduction Technical Business 1 Business 2 For Kids Social
Low price Convenient
9. Introduction Technical Business 1 Business 2 For Kids Social
• One type of Smartphone Applications
– Majority of game applications
• Cost < 5 US dollars
• Free of charge
10. Introduction Technical Business 1 Business 2 For Kids Social
• Cost and Benefit
Cost Benefit
11. Introduction Technical Business 1 Business 2 For Kids Social
• Buying a game application?
– Cost: Price
– Benefit: Utility gain from the game
12. Introduction Technical Business 1 Business 2 For Kids Social
Game applications Traditional games
• Virtual form • Physical form
• Buying method: • Buying method:
– Done online – Go to a shop
– Downloaded and installed – Wait for delivery
immediately
13. Introduction Technical Business 1 Business 2 For Kids Social
Game application Traditional game
• Fast and convenient • Slow and costing
14. Introduction Technical Business 1 Business 2 For Kids Social
• Time and effort are also considered as cost
15. Introduction Technical Business 1 Business 2 For Kids Social
Low price Convenient
• Increasing sales of Smartphone
– Number of consumers
– Number of potential consumer
16. Introduction Technical Business 1 Business 2 For Kids Social
Social Net works
17. Introduction Technical Business 1 Business 2 For Kids Social
Traditional Industry
18. Introduction Technical Business 1 Business 2 For Kids Social
Now…
But,
what’ll happen
2007 in the future?
1994 1997
19. Introduction Technical Business 1 Business 2 For Kids Social
Portable
Platform
Creativity
Prison
Smart Break
phone
Games
Fashion Intellectual
property
20. Introduction Technical Business 1 Business 2 For Kids Social
Easy to approach
1 • Portable
• Lots of games
Easy to use
2 • Touch screen
• Easy and user-friendly manipulate
Easy to control
• Owner of smartphones
• Selection of games
21. Introduction Technical Business 1 Business 2 For Kids Social
Game-based learning
Games for education
• To learn numbers
and words
• To develop image
thinking
• To stimulate more
thinking
22. Introduction Technical Business 1 Business 2 For Kids Social
Love smartphone
Parents can play
Parents should
gamekidslove
with → the
restrict and
smartphone →
guide them.
playing time.
1 No communication 1 New topics and more
with friends communication
2 Less talk with parents 2 Closer relationship
and better bonding
No interest in books More reading on
3 3 smartphone
4 Myopia 4 Healthy eyes
23. Introduction Technical Business 1 Business 2 For Kids Social
24. Introduction Technical Business 1 Business 2 For Kids Social
Social network
hot topic socially isolated
affect relationship
25. Introduction Technical Business 1 Business 2 For Kids Social
Health problems (1)
26. Introduction Technical Business 1 Business 2 For Kids Social
Health problems (2)
become
Insomnia
27. Introduction Technical Business 1 Business 2 For Kids Social
Poor performance
less concentrated
impatient
fall asleep
fall asleep
less imaginative
28. Introduction
Main Technical
Topic 1 Business 1
Topic 2 Business 2
Topic 3 For Kids
Topic 4 Social 5
Topic
Page
Conclusion
It is excepted that to Smartphone games can maintain its
popularity in the future
1.Cheap
2.Portable
3.Controllable
