Dfwae presentation slideshare 3 25-13

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Dfwae presentation slideshare 3 25-13

  1. 1. Event Participants are NarcissistsAnd Other Surprising Events Industry TrendsTwitter: @FreemanCo
  2. 2. What are thebig macrotrends?Twitter: @FreemanCo
  3. 3. The Macro Trend Story for Face-to-Face3- A stabilizing economy 4- Tech with value • Events are improving, • Virtual and hybrid exhibitors returning • Digital way-finding • But not at ‘08 levels • Gamification, RFID 3 4 1 Demand for Industry Tech with VALUE 2- Technology 1- Engage me! isn’t so scary (Customization) 2 • Mobile in early majority • Interactive Format • Social media for mtgs • Hosted Buyer Events • Video invitations • Custom Event Apps
  4. 4. How doesneurosciencerelate to myaudience?Twitter: @FreemanCo
  5. 5. Neuroscience is about what makes people tick Why people do what they do Knowledge to impact concerns You’re a HERO!
  6. 6. Decisions are rational ANDemotional Rational Emotional Neuroscience Decision Model
  7. 7. Why do people come to events? Attendee Exhibitor • Network with colleagues/vendors • Identify new leads • Keep up on trends • Build brand awareness • Education • Meet with customers • See/evaluate new products • Have a presence • Find a new vendor • Launch new product/service • Location • Competitive intelligence These reasons don’t change
  8. 8. Successful events meetrational and emotionalneeds Events Performing Events NOT Performing Well Well Emotional Emotional How do you feel? How do you feel? Happy Hurried Valued Energized Irritated Neglected Inspired Rational Hopeful Angry Rational Stressed Networking Leads Networking Leads Education Awareness Education Awareness Trends Relationships Trends Relationships
  9. 9. People need toBELIEVE it’s a goodshow Perception RULES!
  10. 10. How does your braindecide? The 3 brains New Brain - Rational Middle Brain - Emotional Reptile Brain - Instincts
  11. 11. How does your brainIt’s about what decide?we want at adeep level The 3 brains Why do New Brain - Rational people Middle Brain - Emotional POST on Reptile Brain - Instincts Facebook? Understand what customers deeply care about. Give them that and they’ll find a way to stick with you.
  12. 12. Sometimes we don’t know whatinfluences us, we just subconsciously perceive it Value can come from the little things
  13. 13. We don’t consider all the elements of an experience, only the most noticeable Make your most noticeable moments count
  14. 14. How can I createengagingexperiences?Twitter: @FreemanCo
  15. 15. The Macro Trend Story for Face-to-Face3- A stabilizing economy 4- Tech with value • Events are improving, • Virtual and hybrid exhibitors returning • Digital way-finding • But not at ‘08 levels • Gamification, RFID 3 4 1 Demand for Industry Tech with VALUE 2- Technology 1- Engage me! isn’t so scary (Customization) 2 • Mobile in early majority • Interactive Format • Social media for mtgs • Hosted Buyer Events • Video invitations • Custom Event Apps
  16. 16. We don’t pay attention to boringthings Event Tech Impacts Behavior I see the experience Technology creates emotional I’m WOW’ed by the experience WOWs I link that WOW feeling to your brand That WOW feeling imbeds itself in my memory I remember your brand when it’s time to decide
  17. 17. Technology to interact with others Poken / Minglestick Flock (by Bump) Collect and exchange digital info offline via NFC Share multiple-user photos into a single album
  18. 18. Technology to play with Catchbox Throwable microphone to liven event participation Gamification Social gaming at the BIO Agriculture booth
  19. 19. Technology to enhance experiences Second Screen McDonald’s Pick ‘n Play Companion device supplementing primary info delivered by another medium Experiential advertising in a group setting
  20. 20. NFC as a mobile wallet Point of Sale Applications Starbucks App Credit card payment via mobile device Electronic account linked to a mobile phone, money deposited and used as cash, rewards earned
  21. 21. RFID to improve experiences Disney’s MagicBand Coldplay Concert RFID bracelets encoded with personal info to create a seamless Disney experience 30,000+ RFID wrist bracelets flashed colors lights in sync with the music
  22. 22. Technology to fascinate National Geographic Augmented Reality Interaction with the National Geographic brand in a real-to-life way
  23. 23. But a solid strategy is still needed
  24. 24. Don’t be a stranger!Loretta.Hudelot@freemanxp.com214-445-1292Twitter: @FreemanCo

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