2013 01-03 sgf-mobile_first_sebastian kriese

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Closing Address at Social Games Forum 2013 in London "Expanding into mobile social games".

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2013 01-03 sgf-mobile_first_sebastian kriese

  1. 1. Mobile  First   Turning  a  web  game  developer    into  a  smartphone  &  tablet  company     Sebasan  Kriese   1  
  2. 2. 2  
  3. 3. 3  
  4. 4. 4  
  5. 5. Wooga:  Games  for  everyone  
  6. 6. 50  million  ac/ve  users    70%  female,  core  age  30-­‐50  
  7. 7. Team  of  260  from  37  na/ons,  in  Berlin    
  8. 8. Forecast  Tablets   Units  sold  worldwide  (in  million)    180     Source:  Gartner  Inc.  (2012)    160      140      120      100      80      60      40      20     2011   2012   2013   2014   2011   2012   2013   2014   2011   2012   2013   2014    -­‐         iPad   Android   Windows  
  9. 9. 10  
  10. 10. 11  
  11. 11. 12  
  12. 12.  
  13. 13. Kickoff  to  become  a  mobile  company   iPhone  /  iPad   for  all   employees  Christmas     2011   15  
  14. 14. 5  learnings  from  Diamond  Dash:  our  first  mobile  game   16  
  15. 15. 17  
  16. 16. 1. Native Feel Redesign  UI   18  
  17. 17. 1. Native Feel First  Test   19  
  18. 18. 1. Native Feel Three  user  tests  per  week   20  
  19. 19. 1. Native Feel Redesign  UI   21  
  20. 20. 1. 2.Accessibility Quick  Access   Play  aRer  just  1   click!   22  
  21. 21. 1. 2. 3.Social Facebook  Connect   23  
  22. 22. MoneXzaXon  8x    Logged  in  players  are  8x  more  likely  to  spend  money   24  
  23. 23. AcXvity  2x    Logged  in  players  play  twice  as  long   25  
  24. 24. Virality  1.9mio    1.9mio  visitors  come  each  month  from  Facebook   26  
  25. 25. 1. 2. 3. 4. iPad Tablet  opXmized   27  
  26. 26. 1. 2. 3. 4. iPad Tablet  opXmized   28  
  27. 27. 1. 2. 3. 4. 5.Post-Launch Treatment Daily  AcXve  Users   Dec  2011   Mar  2012   Jul  2012   29  
  28. 28. 1. 2. 3. 4. 5.Post-Launch Treatment Color   Revenues     Splash Magic   Powers   Dec  2011   Mar  2012   May  2012   Jul  2012   30  
  29. 29. 5  Key  Learnings  1.  NaXve  Feel   2.  Accessibility   3.  Social   Pre- Launch Post- Launch Launch 4.  iPad   5.  Post-­‐Launch  Treatment   31  
  30. 30. Contact  me:    sebasXan.kriese@wooga.com  
  31. 31. Join Wooga now!wooga.com/jobs

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