1. www.iwisdom.co.th strategic export pricing

2. KT KT KT KT KT KT KT KT KT KT KT KT KT KT KT khanawath TERANITIWATH [email_address]

3. 7 Political/legal forces Economic forces 1 2 Environmental uncontrollables country market A Environmental uncontrollables country market B Environmental uncontrollables country market C Competitive structure Competitive Forces Level of Technology Price Product Promotion Channels of distribution Geography and Infrastructure Foreign environment (uncontrollable) Structure of distribution Economic climate Cultural forces 3 4 5 6 7 Political/ legal forces Domestic environment (uncontrollable) (controllable) Irwin/McGraw-Hill Copyright ©2002 by The McGraw-Hill Companies, Inc. All rights reserved. International Marketing Tasks

4. Manufacturer Exporter Shipping Agent Product Cost Shipping Service Fee Port Customs Entry & Tax Port Handling Freight & Surcharge End Users Port & Customs Importer Ex-Works F.O.B BKK CNF CIF Market Tariff NTB Documentation Customs Entry Shipping handing Transport Landed Cost Sales, Office, Marketing Exp. Distribution Fee Promotion Support Wholesale Price Retail Price RCP MRP Export Pricing Foreign Market Pricing Inland Transport Customs Authority Shipping Line Insurance Wholesaler Margin Retailer Margin Others

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