The document provides information about the "IAin'tYourSisterParty" New Year celebration event held on December 31, 2014 at The Santosa Resort in Lombok, Indonesia. The event included international DJs, fire dancers, fashion shows, traditional dances, food from the Asian and Nusantara menus, and a fireworks show. It was aimed at boosting tourism and the local economy. Various ticket options provided access to the different event areas and performances. Marketing involved posters, flyers, magazine/newspaper ads, social media, and sponsorships.
2. Discovery lombok
We would love people to know more about Lombok and what Lombok truly is.
3. EVENT INFORMATION
TheSantosa,the4-starresorthotelinSenggigiranginthenewyearof2015withabangwiththeirfourth“IAin’tYourSisterParty.”ThisspecialcelebrationcamealivewiththehelpofInternationalDJs,stiltwalkersandfiredanceshow, fashionshow,traditionaldance,NewYearcountdownfestivitiesandafireworksshow.
Ourpartyconceptisactuallyquitesimple;greatmusic,greatfood,greatprizesandagreatcrowd.Weplannedandpreparedeverythingelaboratelyandthoroughlyfromthesmallpersonalizeddetailslikecustompartyfavorsandfullystaffedcashbarsandbartenders,tothelighting,bubbleandfogeffects, expandedfireworksshowandtheChef’sselectionofAsianfood(familysetmenu),Nusantaratraditionalfood.
Thisspecialcelebrationwasaimedatincreasingbusinessandtourism,attractingnewvisitors,andultimatelygivingaboosttothelocaleconomy.ItwasalsointendedasaninstrumentforLomboktourismdevelopmenttoenhancetheawareness,appealandprofitabilityofLombokasatourismdestination.
4. Time and Location
When : 31 December 2014
7 pm -end
Where : The SantosaVillas and Resort Lombok
-Pool party at pool sunken bar
-Traditional dance at nusantararestaurant
-Gala Dinner fashion show at ballroom
5. Time and location
Ballroom 7 pm –10.30 pm
-Gold decoration room for ballroom area
-Asian set menu-family style (dinner)
-Acoustic pianist music and singer
-Fashion show by EpoelLombok Designer
6. Time and location
Nusantara Restaurant 7 pm –10.30 pm
-Traditional sasakdance by SanggarMendurPutek
-Menu nusantara
-Gendangbeleg& Peresean
-Traditional music
7. Time and Location
Pool Party area 11 pm –countdown -end
-International DJ performance
-Fire dance
-Stilt Walkers
-Fireworks
-Fashion show beach wear
9. MARKETING & PROMOTION
Posters/banners that will be displayed (TBD for the location)
Brochures/flyers will be distributed to all of our guests (produce by sponsor)
Event advertisement on magazine and newspaper
Press releases website the santosalombok
Promotion through social media
Billboard branding sponsor
Ticketing (Ballroom dinner, Nusantara dinner, Pool Party)
T-shirt “I ain’tyour sister V-4”
Bracelet “ I ain’tyour sister V-4”
10. PROMOTION TOOLS
Ballroom dinner Rp.1.250.000-dinner @ ballroom-free t-shirt-free bracelet-pool party
Nusantara dinner Rp.650.000
-dinner @ nusantararestaurant
-free t-shirt
-free bracelet
-pool party
Pool Party Rp.250.000
-free t-shirt
-free bracelet
12. PROMOTION TOOLS
Printed advertising; -poster/flyer-banner / balihoby sponsor
Media advertising; -magazine-news paper-social media (fb,twitter,path,instagram,youtube)
Radio or tvadvertising; -local tvlombok-lips announcement event before the big party
13. SPONSORSHIP OPPORTUNITY
PLATINUM SPONSORSHIP
-official branding during event in santosavenue (provide by sponsor)
-share branding logo with santosapromotion tools
-space stand in santosavenue during event
GOLD SPONSORSHIP
-share branding logo with santosapromotion tools
-space stand in santosavenue during event
SILVER SPONSORSHIP
-share logo branding in santosapromotion tools
REGULAR SPONSORSHIP
-barter product and share branding logo only in media advertising promotion