2. About Delight PR
Delight PR Consultant was established in 2013, the new force of PR industry. With more than
11 years of luxury media and PR agency experience, coupled with countless thousands of
practical experience PR activities, and fully grasp the abundant network of resources, such as
media, marketing and advertising-related industries, to build for the major domestic and foreign
consumer brands complete PR communication platform.
Within a limited budget, through precise communication strategy, activity planning,
product promotion and media relations, and so the implementation details, thus directly or
indirectly promote product sales, significantly strengthen operational advantages.
Delight PR is different from the general activities and public relations consultant firms, not
only provides a single project planning and implementation services, will also focus on brand
marketing needs of the customer as the responsibility, to achieve goals through multiple
channels and professional.
The main services are as follows :
Events Planning
Product Promotion
Media Relations
Communication strategy
5. ROGER DUBUIS Experience
•Date: 2013/11/15
•Time:
Press conference 11:30-13:30
VIP dinner 18:00-22:30
• Content:
Press Conference: Roger Dubuis CEO Jean-Marc Pontroué with Tien
Wen Watch owner Mr. Chen and Taiwan key star Larysa
Bakurova unveiling Excalibur Quatuor together.
VIP Dinner: The VVIPs can take pictures with the hawk in front of the
photocore. Besides, they can not only enjoy the magic show but also
take pictures with armor knight in the cocktail area. Jazz band had been
set up in the dinner area waiting for VVIPs. During the dinner time,
Excalibur Quatuor had been launched to the VVIPs. Displaying with
watch road shows and catwalks enhance the impression of Roger Dubuis
to the VVIPs and inspire them to consume that night.
•PR Value: NTD 3,004,224
Roger Dubuis Product Launch Press Conference / Dinner Banquet
6. Macallan MOP4 Experience
•Date: 2013/12/09
•Time:
Press conference: 13:30-15:00
Cocktail Party: 19:00-22:30
• Content:
Press Conference: Invite press to join the unveil MOP4 show for the
opening of Macallan MPO4 photography exhibition and group
interview with Master Elliott Erwitt. Achieve over 100 attendance of
press.
Cocktail Party : Invite Taiwan famous photographers and celebrity
to join the celebrate the opening of the MOP4 photography
exhibition. The trade VIP and the guest may take photos with Elliott
Erwitt. DJ performance afetr the unveil show creataed a lively
ambience of the party.
News angle: Elliott Erwitt is not well known as a master of
photographer for Taiwanese. However we create a special angle
« The exclusive photographer of Marilyn Monroe » which arouce
media’s highly attention and also gained a outstanding acheiveent of
media exposure including print, online and TV.
•PR Value: NTD 42,494,772
Macallan The 4th Masters of Photography Project Press Conference and Cocktail Party
7. MIDO Experience
MIDO Taipei 101 Boutique Opening Event and Event of One-Day Manager
•Date: 2015/12/03
•Time:
Press conference: 13:30-15:30
Cocktail Party: 16:00-17:00
• Content:
Press Conference: Invite media to experience the atmosphere of
Taipei 101 MIDO boutique. MIDO President – Mr. Franz Linder ,
Swatch Group Taiwan Country Manager- Ms. Vicky Lee and key star-
Rhydian Vaughan unveiling opening ceremony.
Event of One-Day Manager: Invite Taiwan famous key star-Rhydian
Vaughan to join the opening of the MIDO boutique and be the one-
day manager.
News angle: We created a starter which is the visual of Belluna II ,
(MIDO key product of 2015), to do an special opening ceremony. In
order to emphasize the detail of watches, we directly create an
interactive device to attract media pitch.
•PR Value: NTD 21,541,707
