4. 28.781319 30.642021 32.284039
30.166294000000001 34.503509999999999
34.963940000000001 32.688952999999998
33.537410999999999 31.397797000000001
29.683304 27.733307 28.627621000000001
33.290813 34.520985000000003
32.774151000000003
Date
Adjusted Closign Price
According to the line chart above, we can see that Tesla
outperformed General Motors in stock performance. Both
companies had simlar low adjusted closing prices (below $50),
from the beginning of 2011 to the end of 2012. In 2013, we can
see that Tesla started to have increasing adjusted closing prices,
whereas General Motors still had stock prices below $50. Tesla
has shown to have a greater stock performance throughout all
the years where the highest closing stock price was
apprxomiately $269 in August of 2014. Despite having
inconsistent, fluctuating closing stock prices, Tesla has shown
significant,comparable performance from 2013 to 2015.
Sheet1 (2)Date (Month)Adjusted Closing Price for
TESLAAdjusted Closing Price for GMAdjusted Closing for
NASDAQDate
(Month)TeslaNASDAQ1/3/1124.132.5930372700.0800781/3/11
1001002/1/1123.88999929.9491482782.270022/1/1199.1286265
56103.04398164593/1/1127.7527.7161392781.0700683/1/11116
.157392890699.95687147584/1/1127.628.6629352873.5400394/
1/1199.4594594595103.32497811055/2/1130.13999928.4128362
835.3000495/2/11109.202894927598.66923761356/1/1129.1299
9. 100.82719919622238 102.60269042158122
98.359779497824007 102.83563968345477
93.140584489385475 96.726697575017567
109.38473622904428 101.08671624041554
98.017883959111657
Date
Adjusted Closing
The values shown above are indexed to show better comparison
between the two data sets. According to the graph above, we
can see that Tesla has been performing erratically compared to
NASDAQ throughout the years. It has shown the major growths
and declines, whereas the NASDAQ remained relatively
stagnant, with minor growth and declines in price. Tesla has
shown to outperform and show significant growth compared to
the stock index in the first quarter of 2013. However, Tesla has
shown to underperform and show significant decline in its
fourth quarter in 2014 in comparison to the index.
BALTIMORE CITY COMMUNITY COLLEGE
Principles of Accounting
Fall 2016
Written Assignment Instructions
Please read articles on any five unrelated Accountingtopics.
What do I mean by unrelated topics? For instance, if you
selected one article involving accounting education in colleges,
then your second article cannot be on the same or similar topic.
Your topics do not have to be restricted to accounting topics
covered in the course.
10. ALL ARTICLES MUST BE RESEARCHED USING THE
INTERNET. Your Accounting articles have to be from The CPA
Journal, Journal of Accountancy or Accountant Today. The
articles must be published in 2015 or 2016 and must contain at
least 2 pages (equivalent to 8.5”x11”) of text.
On each topic, you are required to write 1 page. Thus you will
have written a total of 5 pages.
Each topic is divided into two sections and has to be clearly
identified, as follows:
Section 1-Summary of the article in your own words (0.5 pages
long)
Section 2-Your comments, opinions and any other feedback you
wish to provide on the topic (0.5 pages long).
Format
Use letter size paper (8.5"x11")
Spacing of Work: 1.5 times
Normal Print: 12 font size
Margins: 1" on all sides
Your work must be presented as follows:
I Cover Sheet
Show your name, course name and number, and semester. (3%)
II The next page should list the articles presented with the title
of the article, name and date of the source publication and links
to them. (2%)
III Next, you will present all of the 5 write ups. Each write up
must start on a separate page. At the top of each write up, just
show the name of the article only. 105 points (22 % per write
up)
11. IV. Next, cite your articles using the APA format.(10 %)
This assignment is designed to broaden your understanding of
the accounting discipline as well as sharpen your Internet
research, communication and critical thinking skills.
There will be an automatic deduction of points if your work is
not presented as specified.
Due: November 13, 11.59pm EST
Students who wish to submit the work early by 11.59pm EST,
November 9 will be eligible for 10 points bonus.
Late work will be penalized at the rate of 10 points for each 24
hour period that your work is late up to a maximum late penalty
of 70 points. No credit will be given for late work submitted
after 11.59pm EST, November 20
The next page is a sample work of student in a previous
semester. Use it only as a general guide. Please consult my
instructions above as I sometimes make changes in the
assignment from one semester to the next.
WRITTEN ASSIGNMENT
ACCT 201
Student Name
ARTICLES
(2010, July). Accounting for Small Businesses: The Role of the
IFRS. The CPA Journal
Web Link:
(2010, March). A Looming Crisis for Pensions. The CPA
Journal
Web link:
(2010, December). When It Comes to Fraud, It's Better to Be
Safe than Sorry. The CPA Journal
Web Link:
(2010, April). Attracting and Retaining Talent: The Importance
of First Impressions. The CPA Journal
12. Web link:
“Attracting and Retaining Talent: The Importance of First
Impressions”
Summary
In this article, the authors discuss one of the most pressing
issues facing accounting firms in a time of economic turmoil.
They present the necessity of accounting firms to make highly
impactful first impressions on candidates for available
positions. As the market for skilled workers becomes more
competitive, firms have to go above and beyond the normal
routine to obtain and retain employees. If they do not take the
necessary steps, they may not stay in business.
While there are more workers available for positions due to the
recent recession, many do not possess the required skills for
specialized jobs, making one of the top 10 most difficult
positions to fill is that of the accountant (Yamanmura, Birk, &
Cossitt, 2010). This fact makes it imperative for an accounting
firm to find ways to attract candidates and once they have them,
give them a reason to stay.
The authors suggest that the first impression a firm makes is the
one of the most important factors in a candidate’s decision to
begin or continue working for the company. They then outline
how these first impressions impact the worker. The more
positive the initial impression is, the more likely the employee
is to be excited about working for the company and the more
likely they are to stay.
13. The authors outline a plan for accounting firms to use to
manage first impressions. The first step in the plan is to train
recruiters who can appeal to the desires of potential recruits.
The next step is to set a clear vision and expectation for the new
employee, by preparing assignments, scheduling training, and
setting goals. Finally, the authors suggest that for a firm to
retain an employee, they must offer a fair balance between work
and life.
It is stated that Generation Y, people with birthdays from the
1970s to 1990s make up the majority of candidates for
accounting positions. People in Gen Y want to be challenged,
want to grow and learn, and are not afraid of advancement.
Employees from this generation want to have direction and
purpose. If a firm can provide these things, they are likely to
employ workers who feel a sense of ownership in the company.
Their workers will not just show up until something better
presents itself, they will care about results and work diligently
for the company’s success.
Reaction
The article captured my attention because two years ago, I
found myself in search of employment due to changes my
previous employer made to streamline operations and cut costs.
It opened my eyes to the fact that there is a lot of opportunity
for employment in the field of accounting. I have worked in
several different industries and in most of those industries, I
had to compete with other qualified applicants for the position I
was interested in. It would seem that the demand for highly
skilled accountants is on the rise and the supply is very limited.
Because of this, accounting firms need to compete for
employees. The first step to employing talent is making a great
first impression.
14. I understand how a first impression can affect the attitude of an
employee. I experienced this with a previous employer. I cared
about my position and worked hard towards my personal
success. I love the challenges that my job presented to me and
did what was necessary to overcome them. However, the
recruiting process was prolonged and disorganized. My first
impression of employment with the company was not a good
one. As a result, I kept my eyes open for other opportunities.
As a “Gen Y” member, I agree with the authors’ suggestion that
working with positive people in a friendly environment is
important. I want to be challenged and certainly enjoy learning
new skills. If I feel that my current path does not provide me
the opportunity to grow and advance, I will indeed look for a
change.
Having experienced firsthand how a first impression can impact
an employee’s attitude towards the company he works for, I
definitely agree that accounting firms must put a plan into place
to make sure that first impressions it makes, are lasting and
positive. In doing so, accounting firms can be sure to attract the
best talent and have employees who feel empowered and
motivated to grow and improve the company.
“When It Comes to Fraud, It’s Better to Be Safe than Sorry”
Summary
In this article, the author presents three scenarios involving
fraud that he encountered during his career as an accountant. In
each of the three stories, the author demonstrates the necessity
for leaders to make ethical decisions when preparing financial
statements and reporting performance.
15. In the first scenario, a bookkeeper at one of CS Company’s
offices altered the office’s monthly statements to improve
results. The bookkeeper changed the accounts receivable aging
to hide the fact that the office was not efficient at collecting the
money it was owed. The monthly reports were analyzed and
compared to the statements of other offices. The misstatements
were discovered and fixed and an investigation ensued. As a
result of the investigation, it was determined that the company
didn’t lose any money due to the alterations, collections on
accounts payable were made, and the bookkeeper was fired.
The second scenario involved a company that had six US and
three foreign manufacturing facilities. The product had become
obsolete and the sales of the product were declining. The
company had positive profits, but mostly because of one of its
foreign subsidiaries. The subsidiary was audited by a local
auditing team as well as the corporation’s auditors. It was
discovered that there were many errors in the subsidiaries
financial statements, which drastically inflated the profits. The
CEO and the controller of the subsidiary were aware of the
misstatements and did not report them, so they were both fired.
It turns out, the director of the subsidiary was inflating its sales
and its accounts receivable. The company’s poor performance
and its lack of managerial ethics and attention ultimately caused
it to go out of business.
The final scenario involves an automobile parts manufacturer.
When the company’s CFO discovered some inconsistencies in
its subsidiaries numbers, he had a corporate controller
investigate the irregularities by herself. The investigation
progressed slowly. When the controller made her reports to the
CFO, he simply told her to continue her investigation and did
not report any of the findings to the SEC. Ultimately, the CFO
16. was replaced due to poor performance. The new CFO reported
the findings to the auditing board and full investigation was
performed.
These scenarios show that discovering errors and deviations to
financial reports is only the one step. Once these things are
discovered, they must be reported immediately to auditors, so
that any problems resulting from the errors can be swiftly
resolved.
Many errors can be prevented with adequate attention from
corporate management and effective controls. The situation in
the second scenario could have been prevented if managers had
set clear expectations, communicated properly and implemented
controls to keep the manager at the subsidiary from making
adjustments to the financial statements.
Reaction
I found this article interesting and chose it because the company
I work for has controls in place to detect non-compliance with
government and company guidelines. All of our locations are
visited at least twice a year by a control review team. The team
will come prepared with information regarding accounts opened,
transactions that we have processed, and procedures we have
followed.
The auditors spend a day reviewing our procedures to ensure
our compliance with laws. At the end of the review we get a
score based on their findings. This can be very stressful but if
we are operationally sound and acting with integrity, there
really is nothing to worry about. As stated in the article,
integrity should be the primary focus.
17. You have to question peoples’ motives for making unethical
decisions, such as altering performance reporting. What was the
benefit to the bookkeeper to overstate accounts receivable
collection? I think the bookkeeper made these changes to cover
up the lack of effort to actually collect on the accounts. Could
the errors in the second scenario have been prevented? If the
directors of corporate management had communicated properly
with its subsidiary, and not neglected it, I think that this
situation could have been easily avoided. With clear direction
from corporate management, the director of the subsidiary
would not have made inaccurate alterations to the financial
statements and the situation would have been avoided.
I can understand the pressure that some of these subsidiaries
must receive from corporate officers. I work in a partially
commission based, goal oriented sales environment. Our
“numbers” are under constant scrutiny. We have to report
frequently to middle management on what we are doing to
achieve our goals. The temptation frequently arises to overstate
our performance. There is rarely any benefit to doing so.
Overstating my performance would only tarnish my reputation
and lead to more problems in the future.
“Accounting for Small Businesses: The Role of the IFRS”
Summary
United States based CPAs have had two methods or sets of
standards for reporting financial information; the US Generally
Accepted Account Principals, and Other Comprehensive Basis
of Accounting. This has presented a problem for accountants, as
many of the reporting requirements of GAAP are very
demanding, and don’t necessarily apply to all small businesses.
Because of this, accountants have generally agreed that there
18. needs to be a set of accounting standards developed specifically
for small businesses.
The International Accounting Standards Board released the
International Financial Reporting Standards for Small to
Medium Sized Entities (IFRS for SMEs) in May of 2009. In this
article, the authors discuss the results of several surveys
conducted of CPAs regarding their willingness or likelihood to
adopt them.
The authors received 243 survey responses from CPAs. The
survey posed questions to CPAs about their knowledge of IFRS
and IFRS for SMEs, as well as their willingness to adopt IFRS.
More than half of the respondents believed that there should be
different reporting requirements for private and public
companies. However, most of the CPAs who responded to the
survey had little detailed knowledge about IFRS and IFRS for
SMEs. As a result, it was determined that most CPAs would
continue to use their current accounting basis even if the US
adopted IFRS. They also reported that their clients’ knowledge
of IFRS would be a very significant barrier in their adoption of
IFRS. The survey also asked the CPAs what type of accounting
they use. The results show that only small business used cash
and tax basis account and only large business used IFRS.
Next, the author discusses two conclusions from the survey.
One conclusion is that different types of businesses have
different needs regarding accounting standards. The other
conclusion is that CPAs and their clients need more detail
before adopting IFRS and IFRS for SMEs.
Reaction
19. After reading this article, I agree that different types of
business need different accounting standards. I work with a lot
of small business owners, with less than 10 employees. I can see
the importance of a simple set of accounting standards a small
business that does less than $10 million in revenue per year, or
has a very limited number of transaction types.
On several occasions, business owners have come to me to
establish a line of credit. One requirement is that the customer
must be able to provide two years of financial statements. I feel
that if there are specific accounting standards for SMEs, than it
may be easier for these customers to provide the necessary
documents, obtain their lines of credit and use that to enhance
and grow their business.
I do find it interesting that CPAs are reluctant to change the
basis of accounting they use for their clients. I think that a
simpler set of standards for financial reporting would make
their job easier. It may take them some time to learn all of the
details and requirements of IFRS. However, I think it will
ultimately help their clients, especially if they intend to grown
beyond US borders.
“A Looming Crisis for Pensions”
Summary
We learn that underfunding of pension plans could have drastic
negative repercussions. Financial accountants have a very
daunting task in managing pension plans. They have to
determine how much money needs to be contributed to a
pension plan by a company, what the value of the pension plan
currently is and what it may be worth in the future.
The authors present several questions that accountants face
20. when determining pension plan funding. They are: How many
more years will an employee work? How will an employee’s
compensation over time affect amounts promised in retirement?
For how many years after retirement will an employee live and
collect compensation or other post-retirement benefits? What
investment returns will be earned on funds designated to meet
future retirement obligations? (Easterday & Eaton, 2010).
The two types of pension plans are defined contribution (DC),
which includes 401k and 403b retirement plans, and defined
benefit plan (DB), which is a type of deferred compensation. In
a DC type plan, employees make a contribution to the plan, the
employer may match it, and the employee is responsible for the
performance of the plan.
Generally in DB plans, an employee is promised a certain
percentage of their income to be paid after retirement. In the
DB plan, employers set money aside and are responsible for
investing these funds. The longer an employee stays with a
company that offers a DB plan, the great the obligation is for
the employer. If the assets in the plan are less than the total
obligation, the plan is considered underfunded.
There are three major reasons a pension plan has funding
problems. If the plans assets are invested and those investments
perform poorly, the plans funding can be negatively affected.
Delays in paying cash contributions to the plan by the employer
will also result in under funding. Accountants and decision
makers may have overestimated interest rates. This may also
cause underfunding in pension plans.
The author provides us with an example of a drastic
underfunding problem in Cincinnati, Ohio. The city of
Cincinnati has only made partial contributions to its pension
21. plans to free up cash for other needs. As of December of 2008,
the city reported that its pension plans were underfunded by
nearly $913 million dollars. This could have very negative tax
implications for city residents, as they may need to bear the
burden of this deficit.
The Pension Benefit Guaranty Corporation currently protects
corporations and employees if the company fails and the
pension plan is underfunded. Unfortunately, the PBGC has
protected more companies than it can handle. It reported a $33.5
billion deficit in the first half 2009.
While many companies have moved away from DB plans, those
that do have a responsibility to its employees to manage and fun
them. If not, they’re putting the financial security of its people
in jeopardy.
Reaction
I do not understand why an employer would put itself into a
position where it did not provide adequate funding to its
pension plan. I know that idle cash does not benefit the
company, but by not contributing the necessary funds to the
pension plan, the company would be putting the economic
security of its employees at risk.
I chose this article because my family’s financial security has
been on my mind a lot recently. Having just been married,
retirement discussions are a frequent occurrence in my home.
Who is going to retire first? What do we need to retire? My wife
and I both have DC plans with our employers. Bank of America,
my employer also offers a 4% per year Defined Benefit plan.
With recent developments in the banking industry, it worries me
that BOA may not make adequate contributions to my pension,
in order to utilize those funds for other purposes. While I am
22. confident that Bank of America will not go out of business
before I retire, the prospect of being asked to accept a reduced
benefit if my pension plan is inadequately funded, does not
appeal to me.
I can see that financial accountants have to carefully calculate
how much money and when a firm needs to contribute to its DB
plan. This must be done in order to ensure the company doesn’t
have to play catch up. By making adequate contributions, the
company shows that it has the employees’ best interest in mind.
The last paragraph of the article states that thoughtful reform is
required. I located a plan that I find very interesting.
Maryland’s unfunded liability for pension plans as of January,
21, 2011 was $19 billion dollars. By adjusting retirement age of
state workers, changing benefit calculation from highest three
years of salary to highest five years, and requiring a ten year
vesting period as opposed to five, the Governor of Maryland
hopes to reduce this unfunded pension liability by $7 million
dollars (O'Malley, 2011). Let’s hope it works.
Works Cited
Christie, N., Brozovsky, J., & Hicks, S. (2010, July).
Accounting for Small Businesses: The Role of the IFRS. The
CPA Journal, pp. 40-43.
Easterday, K., & Eaton, T. V. (2010, March). A Looming Crisis
for Pensions. The CPA Journal, pp. 56-58.
O'Malley, M. (2011, January 21). Reforming Maryland's
Pension System: A Path to Sustainability. Retrieved March 6,
2011, from Maryland.gov:
http://www.governor.maryland.gov/documents/RetirementRefor
m.pdf
23. Weinstein, E. A. (2010, December). When It Comes to Fraud,
It's Better to Be Safe than Sorry. The CPA Journal, pp. 6, 8-9.
Yamanmura, J., Birk, C. A., & Cossitt, B. J. (2010, April).
Attracting and Retaining Talent: The Importance of First
Impressions. The CPA Journal, pp. 58-60.
Part 1Date (Month)Adjusted Closing Price for TESLAAdjusted
Closing Price for GMAdjusted Closing for
NASDAQ12/1/15240.00999532.7741515007.41015611/2/15230.
25999534.5209855108.66992210/1/15206.92999333.290813505
3.759/1/15248.39999428.6276214620.1601568/3/15249.059998
27.7333074776.5097667/1/15266.14999429.6833045128.279785
6/1/15268.2600131.3977974986.8701175/1/15250.80000333.53
74115070.0297854/1/15226.05000332.6889534941.4199223/2/1
5188.77000434.963944900.8798832/2/15203.33999634.5035149
63.5297851/2/15203.60000630.1662944635.24023412/1/14222.
41000432.2840394736.04980511/3/14244.52000430.642021479
1.62988310/1/14241.69999728.7813194630.7402349/2/14242.6
7999329.2762834493.3901378/1/14269.70001231.6210354580.2
70027/1/14223.30000330.7305584369.770026/2/14240.0599983
2.9840134408.1801765/1/14207.77000431.1612424242.6201174
/1/14207.88999931.0711254114.5600593/3/14208.44999731.01
70564198.9902342/3/14244.80999832.3340074308.1201171/2/1
4181.41000432.2268224103.87988312/2/13150.42999336.50526
84176.58984411/1/13127.27999934.5938114059.88989310/1/13
159.94000233.003913919.7099619/3/13193.36999532.12857137
71.479988/1/1316930.4404133589.8701177/1/13134.27999932.
0392463626.3701176/3/13107.36000129.7526453403.255/1/139
7.76000230.2707023455.9099124/1/1353.99000227.5464293328
.7900393/1/1337.88999924.8489513267.520022/1/1334.830002
24.2505043160.1899411/2/1337.50999825.0901173142.1298831
2/3/1233.86999925.7510873019.5100111/1/1233.8223.1161333
010.2399910/1/1228.12999922.7767162977.229989/4/1229.280
00120.3204043116.229988/1/1228.5219.0699183066.9599617/2
28. 266.14999399999999 268.26001000000002
250.800003 226.050003 188.770004
203.33999600000001 203.60000600000001
222.41000399999999 244.520004 241.699997
242.679993 269.70001200000002 223.300003
240.05999800000001 207.770004
207.88999899999999 208.449997
244.80999800000001 181.41000399999999
150.429993 127 .279999 159.94000199999999
193.36999499999999 169 134.279999 107.360001
97.760002 53.990001999999997
37.889999000000003 34.830002
37.509998000000003 33.869999 33.82
28.129999000000002 29.280000999999999 28.52
27.42 31.290001 29.5 33.130001
37.240001999999997 33.409999999999997 29.07
28.559999000000001 32.740001999999997
29.370000999999998 24.389999 24.74 28.17
29.129999000000002 30.139999 27.6 27.75
23.889999 24.1
date
price
When looking at a visual comparison between Tesla Motors and
General Motors regarding their stock values, the very first thing
that one would notice is that Tesla's stocks are very inconsistent
compared to GM's stock values.
The graph also shows that although Tesla has higher adjusted
closing prices overall, the company does better over time, and
although it has moments where the stock value price goes down,
Tesla does better than GM.
29. By looking at the chart above, it is clear that NASDAQ is doing
dramatically better than Tesla, and although they show more
inconsistency (with the price going up and down throughout the
time intervals), the value of their stocks have started out and
stayed consistently higher than Tesla's. It is not a very
reasonable comparison, since NASDAQ is the second largest
exchange in the world, while Tesla is a relatively new start-up
company.
INSY 2299 – Information Systems – Fall 2016
Information Systems Deliverable
Due Date: Tuesday, November 22, 11:00 PM ET
The policy on late assignments is stated in the syllabus.
This is a GROUP project that you should prepare and submit
jointly with your CC group.
Submission Requirements (one person uploads both components
to Blackboard for your group):
· Part One: The Excel Workbook
· Part Two: The Word Document
Note: If you divide the various tasks among team members—
there are some natural ways to do so—make sure that the final
Document and Workbook you submit are complete, consistent,
and coherent. Everyone on your team should review both
components of the submission.
The grading criteria are found at the conclusion of this
document.
30. PART ONE: DATA ANALYSIS AND CHARTING
Submit a Microsoft Excel Workbook containing the following 4
sheets:
· "Documentation": Contains the names of all group members,
your section (e.g., LWA), and your CC company.
· "Stock Prices": produced in Step 1 below
· "Stock Plots": produced in Step 2 below
· "Scatter Plots”: produced in Step 3 below
Be sure to name your sheets as stated above. While working on
your analysis you may create more worksheets than these.
Delete all the unnecessary worksheets and leave only the final
results listed here. For instance, to complete Step 1, you will be
downloading at least three worksheets along the way. Do NOT
include all the worksheets. Include only one final worksheet
that integrates the information required.
Hint: In Part One you will be creating charts and interpreting
them. It is easy to misinterpret charts. For each chart, you
should discuss your analysis and conclusions as a group.
Step 1: ETL (Extracting/Transforming/Loading) Data
Step 1 involves two simple examples of ETL which is the
necessary first step for Business Analytics. You will extract
data from third-party sources, transform the data in a desired
form, and then load the data into your software application.
Specifically, you will extract data about your CC company from
Yahoo! Finance (http://finance.yahoo.com) manipulate the data,
and then load them into Microsoft Excel.
First, enter your CC Company's stock symbol at Yahoo! Finance
31. in the empty box at the top left. Next, retrieve historical prices
by clicking the “Historical Prices” link on the left navigation
bar. You want to retrieve data from January 1, 2011 to
December 31, 2015 in monthly intervals. This means you will
have 60 stock prices for your company. For this analysis, you
only need the “Adjusted Closing Price," but you can download
more if that is easiest. Find a way to extract these data and load
them into Excel. (Hint: For most companies, you can either
find a link to download the data to a spreadsheet or you can
copy and paste.)
Next, identify one of your company’s major competitors. You
can use a competitor you have already identified as part of your
work on the Consulting Challenge in other courses or you can
click on “Competitors” on the left navigation bar in Yahoo!
Finance. Download historical prices for this competitor by
repeating the steps above. (Note: Some of your competitors
may not have gone public from 2011. Be sure to choose only
those that were public companies since 2011.)
Choose to compare your company’s performance with either the
Dow Jones Industrial Average or the NASDAQ Composite
Index. Choose whichever index would be a more appropriate
comparison for your company. For the index you choose,
extract and load into your spreadsheet the "adjusted close" for
the same 60 months for that index. This should not be difficult
but you may need to think a little bit or hunt around the site to
find it.
Note: We are using the adjusted close because some of your CC
companies may have had stock splits during or after the time
period we are focusing on.
Now copy and paste the data you have downloaded into a single
spreadsheet with 61 rows (60 monthly data points plus a title
row) and the following 4 columns:
32. Date (Month)
Adjusted Closing Price for your company
Adjust Adjusted Closing Price for your competitor
Adjusted Closing for the DJIA or NASDAQ.
Be sure to match correctly the dates across the three companies
and the two indexes.
Step 2: Charting and Analyzing the Stock Price Data
(1) Generate a Line Chart in Excel comparing your company
with your competitor in terms of their stock values (that is, their
adjusted closing stock prices). Format and label the chart
appropriately for readability (but do not over-format). In
particular, you may find that the default formatting for 60 data
points is not ideal and that you need to change the intervals.
Place a large text box beneath the chart discussing the
comparison of your company’s stock performance with that of
its competitor. Your text should contain no more than 200
words. It may include more than one paragraph.
(2) Generate a Line Chart comparing your CC company's stock
with the index you chose (DJIA or NASDAQ). Note: Think
about why this might be tricky and devise a way to overcome
the problem. You may want to explore some features of Excel
Charting to do this.
Place a large text box beneath the chart discussing the
comparison of your company’s stock performance with the
index you chose (DJIA or NASDAQ). Your text should contain
no more than 200 words. It may include more than one
paragraph.
33. Step 3: Checking for Correlations Using Scatter Plots
Use the 60 months of data from Step 1 to create a Scatter Chart
(one with markers but NO LINES is likely to be the most
effective type) to examine the relationship between your
company’s stock price and its competitor’s stock price. Create
an empty Scatter Plot and then in the "Select Data" dialog box,
on the left side, you will need to add the appropriate data. For
each Scatter Chart, your competitor’s stock price will be the
"Series Y Values" (on the vertical axis) and your company’s
stock price will be the "Series X Values" (on the horizontal
axis). You can leave the "Series Name" box blank. Be sure that
the chart has a meaningful title and that the horizontal and
vertical axes are well labeled. If you do this well, you will not
need a legend on this chart.
A scatter chart shows the relationship between two variables.
In this case, those variables are (a) your competitor’s stock
price and (b) your company’s stock price. A steep upward slope
means that a higher value of the variable on the X axis
corresponds to a higher value of the variable on the Y axis
during the period you analyzed. A steep downward slope means
that a higher value of the variable on the X axis is associated
with a lower value of the variable on the Y axis. A relatively
flat line, or widely scattered points without a pattern, would
suggest that there is not much of a relationship between the two
variables.
Place a large text box beneath the Scatter Plot discussing what
your plot tells you about the relationship between the two
variables. Your text should contain no more than 200 words. It
may include more than one paragraph.
PART TWO: MONITORING AND CONTROLLING YOUR
34. CONSULTING CHALLENGE RECOMMENDED RESPONSE
Submit a Word Document answering the following questions.
A critical component of your Recommended Response to the
Consulting Challenge is defining how you will monitor and
control the success of your proposal as the company follows the
recommended course of action over the next several years.
(1) What will be the key performance measures that will
indicate if your Recommended Response is on course? What
are the target values for those measures?
(2) What role will Information Systems/Business Analytics play
in monitoring performance and enabling adjustments to the
company’s behavior as needed? More specifically,
a) What data will the company need to draw upon to analyze the
performance measures? What will be the source(s) of these
data? Be sure to indicate whether these sources are internal to
the company or external. (Hint: Many business issues draw on,
and integrate, multiple sources of data.)
b) Which of the Business Analytics tools and techniques that we
discussed in class or that are covered in Chapter 15 of
Gallaugher will you use for studying the proposal’s success and
the performance measures? Explain why the tools and
techniques you plan to use are appropriate.
Here is a quick overview of the tools and techniques to
consider:
· Simulation Modeling
· OLAP and Pivot Tables—that is, manipulating
multidimensional data cubes.
· Performance Dashboards
· Data Mining—including mining of numeric data, text (for
35. instance, blogs and postings on social network sites), and logs
of web traffic (web mining).
· Predictive Analytics—using statistical techniques to make
forecasts about future behavior.
(3) Now, choose one of the Business Analytics tools or
techniques you have identified and consider what applications
software you will use for the analysis by doing the following
(which will require both some research and applying concepts
from the course):
a) Identify a software package (other than Microsoft Excel) that
you can acquire that will provide the functionality you need.
b) Why did you choose this package? That is, evaluate this
package briefly with respect to its advantages and
disadvantages.
GRADING CRITERIA:
Part
Description
Points Assigned
ONE
Correct Data for Stock Prices
10
Stock Charts Correct and Labeled Well
10
Analyses of Stocks Chart (including choice of index)
10
Scatter Plot Correct and Labeled Well
36. 10
Analysis of Scatter Plot
10
TWO
Discussion of Key Performance Measures and Targets
10
Discussion of Data Needs and Data Sources
15
Discussion of Business Analytics Tools and Techniques
20
Discussion of Software Package Selected
5
TOTAL
100
4