This document discusses account based marketing (ABM) software and solutions. It begins by stating that 92% of B2B companies say ABM is extremely or very important. It then contrasts ABM, which targets specific accounts, to traditional marketing automation approaches. The document goes on to describe the ABM software solution, which allows users to: 1) Identify and target highest value accounts; 2) Nurture target accounts with display ads; 3) Alert sales reps when accounts are ready to engage; and 4) Measure marketing impact on sales. Key benefits of the solution include focusing on important accounts, accelerating sales through nurturing and intelligence, and measuring marketing impact.

1. Account Based Marketing and Advertising
September 2015

2. 2 #ABMtakeover
We build software for Account Based Marketing.

3. 92% of b-2-b companies say Account Based
Marketing is « extremely » or « very »
important to their overall marketing efforts
SiriusDecisions 2015 « State of Account Based Marketing Survey »

4. 44
The Way B2B Marketers Create Demand is Evolving
Fishing with Nets
MARKETING AUTOMATION
Fishing with Spears
ACCOUNT BASED MARKETING
Sources: Flipmyfunnel, Azalead
AWARENESS
INTEREST
NURTURE
CONVERT
TARGET ACCOUNT
IDENTIFY STAKEHOLDERS
NURTURE ACCOUNT
CONVERT ACCOUNT

5. 5
Our SaaS Solution for Account Based Marketing
1. Identify & Target highest value
accounts
2. Nurture target accounts with
display ads
3. Alert sales reps when accounts
are ready to engage
4. Measure marketing impact on
sales

6. 66
Build Your Target Account List

7. 77
1. Enter target accounts
manually
2. Ales can add target accounts
from mobile app
3. Synch target accounts
with CRM
Build Your Target Account List

8. 88
Nurture Your Target Accounts with Display Ads
Target accounts see ACME ads
while they surf the web
ACME AD HERE
ACME target accounts
for ad Nurturing
Azalead DMP
Scenario manager
Bid manager & ad network
Azalead business
audience
ACME website
business visitors
ACME target
accounts
500K
business cookies
60% of worldwide
ad inventory
Scenario 1
Scenario 2
Scenario 3
Scenario 1.1
Scenario 1.2
Scenario 1.3

9. 9
Send Different Ads Depending on Website Behavior
PRODUCT 1 PRODUCT 2

10. 1010
Alert Sales Reps When Accounts Ready to Engage

11. 1111
Measure Marketing Impact on Sales
Sales opportunity probability (%)
MarketingEngagementlevels

12. 1212
Track ABM Progress with Dashboards

13. 1313
Integrates with CRM & Marketing Automation

14. 1414
The Key Benefits of our Solution
1. Focus on the accounts that matter
2. Accelerate sales growth with ad nurturing
and sales intelligence
3. Measure marketing impact on sales