[Retail & CPG Day 2019] 기조연설 | AWS Digital User Engagement: Where We’ve Been, Where We’re Going - Andrew Levy, Davor Golac, John Burry, Amazon Pinpoint Team, AWS

2. AWS Digital User Engagement:
Where We’ve Been, Where We’re Going
Andrew Levy, Davor Golac, John Burry
AWS Digital User Engagement

3. Today’s Agenda
1. Digital engagement: Why it’s important (5 min.)
2. Overview of how AWS can help (20 min.)
3. Bringing it together: Live demo (20 min.)

4. Section 1: Digital engagement
– Why it’s important

5. Customer Engagement –
Amazon Pinpoint / SES
Customer Engagement
Acquire
Onboard
Grow
Retain
User Profile
Behavior
Predictions
Actions
Intelligence Precision Insights Connected Protect

6. Customer Engagement –
Amazon Pinpoint / SES
Imagine if you knew more about your end customers, the
actions they take, their interests, and you start to anticipate
and predict their needs
What problems would you solve for them?

7. Section 2: Overview of how AWS
can help

8. A single stack for digital user engagement
Amazon Connect AWS IoTAWS Lambda
Amazon PersonalizeAmazon DynamoDB
Amazon S3
Amazon SNS
AWS Step Function
s
AWS Amplify
AWS AppSync
Amazon Kinesis
Amazon EMR Amazon Lex Amazon Polly
Amazon Pinpoint

9. User
management
Audience
management
Targeting Channels Campaign
insights
Successfully engage your customers using
Amazon Pinpoint

10. Amazon Pinpoint event triggers
Automated
personalization
Maximize user
lifetime value
Multi-campaign workflows for
consistent experience
Real-time engagement based on
events, user behavior, and metrics

11. Amazon Pinpoint voice
Use local numbers as
well as dozens of
languages and voices
for full global reach
Seamless and reliable u
ser experience acro
ss voice and SMS
messages
Easily transcribe
text scripts to
speech and deliver
them to your users
A new channel that delivers
phone messages to users

12. Amazon Pinpoint -
Deliverability Dashboard
Tools to help you
reach your users’
inboxes, not their
spam boxes
Proactively detect and
solve email deliverability
issues before you send
Understand the likelihood of
emails reaching inboxes with i
nsights from the world’s t
op ISPs
Ensure that email messages reach users’ inboxes

13. A single framework for
customer data management
AWS Digital User Engagement Solutions
UserAnalyticsServices
UserContext &
Behavior
Compute and DataStorageServices
Targeting
Content
Management
Interaction
Management
Branding Acquisition
Your Engagement Channels
Event & Interaction Processing
VoiceSMS
Push
Notifications
Connected
Devices
Email ChatbotMobile appWeb ContactCenter

14. Amazon Lex
Build Voice and Text NLU
Conversational Automation
Amazon Polly
Dynamic Text to Speech
59 persona, 29 languages
Amazon Machine Learning
Machine Learning for Builders
Shift the CX Service orientation
Amazon Translate
Automatic translation
Amazon Forecast
Deliver highly accurate forecasts
product demand, resource needs
(workforce planning)
Amazon Comprehend
Natural Language Processing – for Sentiment/
Key Word Matching
Amazon Connect
Multi-channel Contact Center
Alexa for Business & Home
Integrate Alexa with your organization
AWS Lambda
Run Your Code in Response to Events
CTI on steroids
Amazon Transcribe
Automatic speech recognition
Real-time voice transcribing
Amazon Personalize
Real-time personalization & recommendation
Next Best Action ML engine
The AWS CX Portfolio
Creating the meX
Amazon
Pinpoint

15. Pizza tech
Deals / Send
Schedule
AWS Cloud
Execute
Solution
Pizza History
Personalized
Notifications
User Segment
ETL Function

16. 16
Section 4: Bringing it together
– Live Demo

17. Speaker Name
Contact information
Thank You
Andrew Levy
AWS Digital User Engagement
Thank You!